ASOS Women’s Brands & Style Types
Author: Stylist and brand team at Tellar
Date: 2025
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ASOS isn’t just one label—it’s a retail giant with diverse in‑house brands:
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ASOS DESIGN: Trend‑driven, affordable everyday wear
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ASOS EDITION: Occasionwear with a fashion‑forward vibe
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ASOS WHITE: Premium minimalism with crisp tailoring
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ASOS 4505: Sportswear and active styles
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Collusion: Youthful, street‑leaning unisex collection
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ASOS Curve & Tall: Size‑inclusive lines ensuring fit for a wide range of body types
Style breakdown:
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Casual / Essentials: ASOS DESIGN t‑shirts, jeans, knits
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Smart‑casual / Workwear: Blazers, tailored trousers—look at EDITION or WHITE
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Party & Occasion: ASOS EDITION midi dresses, embellished tops
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Sport & Lounge: 4505 line and basics for lounging or gym
Brand comparison:
Style Type |
High Street |
Premium / Designer |
Boutique / Independent |
|---|---|---|---|
Casual |
H&M, Zara | Reiss, COS |
& Other Stories, Sézane |
Smart & Tailored |
Mango, Massimo Dutti | The Frankie Shop, Totême | Staud, A.W.A.K.E Mode |
Sustainable |
Arket |
Stella McCartney |
People Tree, Kings of Indigo |
Boutique / Niche |
– |
– |
Paloma Wool, Ganni, House of Sunny |
From high-street to haute couture, ASOS gives a taste of it all—with price tags from £15 tees to designer collaborators.
Matching Styles to Body Shapes
ASOS’s variety suits everyone! Here are style boosts by shape:
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Hourglass: Defined-waist dresses, wrap tops (e.g. ASOS EDITION wrap midi)
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Pear: Fit‑&‑flare skirts, wide‑leg 4505 joggers
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Rectangle: Structured blazers, statement tops for dimension
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Apple: Empire‑line shift dresses, loose tailoring
TIP: Mix and match—e.g., oversized COS blazer with tailored Mango pants.
🧵 Designer & Independent Brands Worth Exploring
Beyond ASOS’s labels, these brands cater to quality and individuality:
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COS: Minimal, sophisticated styles with a modern twist
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& Other Stories: Curated pieces from Paris, LA, Stockholm
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Sézane (Paris): Romantic, vintage‑inspired knitwear & dresses
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Staud: Bold silhouettes, standout accessories
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Ganni (Copenhagen): Playful prints, modern shapes
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Totême (Stockholm): Quiet luxury—clean lines, neutral tones
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Paloma Wool: Indie art‑driven designs with conscious production
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People Tree: Sustainable pioneer focusing on fair‑trade clothing
📏 The Sizing Challenge
Different brands mean different fits: a UK 10 in COS might be an M in ASOS DESIGN, but an L in Ganni—and that’s where guesswork fails.
🔧 Meet Tellar.co.uk: The UK’s Leading Free Sizing Tool
Think of Tellar.co.uk as your personal, real‑time fit assistant—covering 1,500+ brands, including ASOS, Mango, COS, Reiss, Ganni, Acne Studios, Runway1.8, Co Clothing, and more
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No guessing: Accurate mapping of bust/waist/hip to each brand’s size
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Cross‑brand lookup: Know your size in ASOS, Next, Zara—all instantly
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Real‑time insights: Detects if a brand runs small or large (Acne jackets, Runway1.8 tailoring etc.)
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Fully free: No app, no subscription—just sign-up, measure, and shop smarter
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Free measuring tape: Printed or mailed to UK users at no cost
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How to use it:
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Order your free measuring tape or print one.
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Measure bust, waist, hips.
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Create a Tellar.co.uk profile.
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Use the “Store Size Lookup Tool” to see your size in ASOS DESIGN, Mango, COS, Ganni, etc.
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You’ll get instant, data‑backed size recommendations—no more guesswork.
🔗 Live Tellar.co.uk Links
Related Tellar Posts:
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The Ultimate Clothing Sizing Guide
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Sizing Calculators in 2025: What Works
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Brand‑specific guides: Noa Noa, Co Clothing, Acne, Runway1.8, Saks Potts—all using Tellar sizing
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✅ Socials – Stay Connected with Tellar:
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Instagram: @Tellarsizing
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Twitter/X: @Tellar100
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Facebook: Tellar Sizing
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Pinterest: TellarUK
Clothing Store Websites (for shopping)
Here are direct links to purchase from brands discussed:
Note: Affiliate links may be added later.
Final World: Fit & Style Confidence
With ASOS’s rich in‑house labels, a curated selection of high‑street and designer brands, and niche indie labels, your style range is vast. The only missing link? Accurate sizing.
Enter Tellar.co.uk—your free, real‑time body‑to‑brand fit wizard. Instantly match your body to ASOS DESIGN, Ganni, Reiss, Runway1.8 and more—eliminating ill‑fits, returns, and guesswork.
Stop second‑guessing. Shop confidently.
📣 Ready to start?
-
👉 Measure bust/waist/hips with your free tape
-
👉 Create your Tellar.co.uk profile
-
👉 Use the Store Size Lookup Tool across brands
-
👉 Shop ASOS, Mango, COS, Ganni—and more—with your perfect fit
Tellar.co.uk — Your Body. Your Brands. Your Perfect Fit.
Stay in touch
Instagram: @Tellarsizing | Twitter/X: @Tellar100 | Facebook: Tellar Sizing | Pinterest: TellarUK