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Best Brands for Elevated Basics (with Honest Fit Help from Tellar)

Author: Stylist and brand team at Tellar

Date: 2025

The Tellar Fashion Hub is the UK's Largest, 100% Free, Fully searchable, Fashion Library.

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Elevated basics are wardrobe pillars crafted from quality materials, clean cuts, and timeless outlines—pieces that elevate your everyday look. To make the most of them, fit matters as much as style, and that’s where Tellar excels.

Why Fit Still Matters

Even the finest basics lose their impact if they don’t fit well. Tellar.co.uk offers:

  • ✅ Free Sizing Tool: Enter your measurements—or your usual size in a favourite label—and Tellar matches you across 1,500+ brands, saving you from guesswork and returns.

  • ✅ Completely Unbiased Advice: Though affiliates exist, Tellar’s guidance remains impartial and data-driven.

  • ✅ Extensive Fashion Library: With hundreds of sizing guides—including brand-specific fit tips—it’s a free, trusted resource.

🟢 Give it a try at Tellar.co.uk.

Brands That Nail Elevated Basics

These brands consistently deliver clean design, premium materials, and wardrobe longevity.

COS

Arket

  • Why it works: Clean Scandinavian design with ethical and sustainably-sourced staples.

  • Fit note: Produces relaxed yet refined pieces, ideal for layering and everyday wear.

Everlane

  • Why it works: Transparent pricing, solid basics built to last.

  • Fit note: Generally runs true to size—Tellar helps you pinpoint whether to size up or down in UK sizing.

Uniqlo

  • Why it works: Innovative fabrics (like AIRism and Heattech), clean aesthetics at approachable price points.

  • Fit note: Most items fit true to size; some seasonal pieces may require adjustment based on your Tellar measurements.

Reformation

  • Why it works: Feminine, body-friendly cuts made with sustainability in mind.

  • Fit note: Draped silhouettes—use Tellar for accurate sizing before committing, especially in waist and hip proportions.

& Other Stories

  • Why it works: Minimalist meets ultra-polish with Scandinavian-Chic aesthetics.

  • Fit note: Mix of close-fit and relaxed cuts—Tellar highlights what fits based on garment style.

Marks & Spencer (Autograph / Per Una)

  • Why it works: Classic yet elevated basics, from tees to tailored trousers, at solid high-street value.

  • Fit note: Reliable sizing; Tellar ensures consistency between lines and new collections.

Ninety Percent

  • Why it works: Charitable brand with classic, comfortable cuts and everyday-friendly fabrics.

  • Fit note: Generally true to size—structured jackets may require Tellar’s sizing insight.

Boden

  • Why it works: Well-made British essentials that balance style with flattering shaped cuts.

  • Fit note: Sizes run slightly generous; perfect for layering. Use Tellar for precise waist/hip fit.

John Lewis ANYDAY

  • Why it works: Understated essentials at accessible prices; ideal for building a calm, neutral wardrobe.

  • Fit note: True-to-size, with varied fits across seasons—Tellar helps you adapt as styles evolve.

Bonus: Minimalist Trainers Brands

  • Veja – sustainable, sleek sneakers

  • New Balance (327, 574 lines) – laid-back retro styles

  • Axel Arigato – Scandinavian minimal leather trainers

  • Nike (Killshot, Blazer Low) – minimalist kicks that withstand trend shifts

These shoes will elevate your foot game while staying on-brand with the subtle style.

How Tellar Transforms Shopping Basics

  1. Accurate sizing across brands—especially when pieces are intentionally oversized or cut differently

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  2. Brand-specific sizing insights—e.g., COS tops are boxy, trousers true-to-size

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  3. Gives garment-level accuracy—tank vs knit, dress vs tailored coat—Tellar factors it all in.

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Final Take

Choose brands that combine high-quality fabrics and timeless style. Then, use Tellar to discover your true size—across every brand. Whether it’s COS or Everlane, Uniqlo or Reformation, confident fit ensures basics look intentional, polished, and lasting.

🟢 No more returns. No more second guessing. Just elevated basics that actually fit—every time.

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