Best Brands for Summer Dresses (and How to Find Your Perfect Fit with Tellar.co.uk)

Summer dresses are the timeless wardrobe staple every woman turns to when the weather warms. From elegant linen shifts to vibrant floral midis, the perfect summer dress effortlessly blends comfort with style. But with so many brands offering seasonal collections—and sizing inconsistencies more confusing than ever—finding your perfect fit can be a struggle.

In this post, we’ll explore the best brands for summer dresses across luxury, high street and emerging designers, and reveal how Tellar.co.uk can take the guesswork out of shopping—so you’ll never need to return another badly fitting dress again.

Why Summer Dresses Are a Warm-Weather Essential

Lightweight, breathable, and designed to flatter, summer dresses are more than just fashion—they’re a seasonal necessity. Whether you’re packing for a beach getaway or navigating a heatwave in the city, a versatile summer dress can take you from day to night with minimal effort.

However, not all brands cater equally to body diversity or offer inclusive sizing—and with UK, EU, and US size conversions rarely lining up, it’s no wonder so many people are confused. That’s where Tellar.co.uk steps in.

1. Reformation – Best for Eco-Luxury Dresses

Reformation is a go-to for those wanting flattering, feminine silhouettes with sustainable credentials. Their collections are built on light, floaty fabrics like linen and TENCEL™, with ultra-wearable pieces perfect for UK summers.

Fit notes: Their styles tend to run small—especially at the waist—so it's essential to check your measurements.

Tellar Tip: Use Tellar.co.uk to match your exact body measurements to Reformation’s real size charts, so you avoid tight fits or gaping bust seams.

2. & Other Stories – Best for Scandinavian Style

Owned by H&M but with a more elevated design aesthetic, & Other Stories blends contemporary European tailoring with romantic shapes. Their summer dresses feature soft florals, puff sleeves, and flowing cuts that feel fresh and sophisticated.

Fit notes: Sizing varies between collections—some are generous, while others feel narrow across the shoulders.

Tellar Tip: Check your profile at Tellar.co.uk to see exactly how their dresses will fit you. It’s the easiest way to stop guessing your size across styles.

3. Sezane – Best for Parisian-Inspired Pieces

Sezane is one of the most popular French fashion labels in the UK, known for its boho chic prints, lace trims, and laid-back elegance. Their summer dress collections always sell out fast—and for good reason.

Fit notes: Their sizing is based on European metrics, and many UK buyers find the brand runs slightly small, particularly in bust and hips.

Tellar Tip: Tellar.co.uk can translate EU sizes to your exact UK fit in seconds and even warn you if a style runs narrow or oversized.

4. Nobody’s Child – Best Sustainable High Street Choice

Nobody’s Child has built a loyal following thanks to its accessible prices, stylish prints, and eco-conscious credentials. Their summer dresses feature flattering midis, strappy slip dresses, and button-down tea dresses ideal for weekend brunches or garden parties.

Fit notes: Generally true to size—but some smocked bodices can be tight across the bust.

Tellar Tip: Add your exact chest, waist, and hip measurements into your Tellar profile to instantly check what size works best for each item.

5. Free People – Best for Bohemian Flair

If your summer vibe leans more Ibiza than London, Free People delivers billowy boho maxis, cut-out midis, and beach-to-dinner staples in natural fibres and bold prints.

Fit notes: Many styles are designed oversized, so it’s easy to size down accidentally and drown in fabric.

Tellar Tip: Let Tellar.co.uk calculate how their oversized cut will look on your shape—based on you, not guesswork.

6. Ghost – Best for Occasion Dresses

Ghost London is ideal for summer weddings, garden soirées or any event calling for a little glamour. Their signature bias-cut satin dresses flatter all body types, especially hourglass shapes.

Fit notes: Most dresses fit true to size, though some vintage styles can be snug around the ribcage.

Tellar Tip: Want to know how it’ll fit before your event? Tellar will tell you exactly what size to order with zero margin for error.

7. Kitri – Best for Bold Prints and Statement Dresses

Kitri is an independent British label that creates limited runs of fashion-forward designs. Their summer dresses are unapologetically fun—think vibrant florals, contrast piping, and fresh silhouettes.

Fit notes: Most styles are structured and tailored, so sizing is precise.

Tellar Tip: If you're between sizes, Tellar’s algorithm factors in your largest measurement to ensure a flattering fit—so no gaping buttons or pinching waist seams.

Why Sizing Varies So Much (and What You Can Do About It)

Here’s the reality: brands use different fit models, regional charts (UK, EU, US), and sometimes vanity sizing to make customers feel smaller. That means a size 12 at one label can be a size 16 at another.

Even within a brand, cuts vary: floaty sundresses, structured A-lines, and smocked waists all have different tolerance for bust and hip proportions. This is why a simple number label never tells the full story.

The Smart Way to Shop: Use Tellar.co.uk

Tellar.co.uk removes the confusion by doing one thing brilliantly: matching your actual body measurements (chest, waist, hips) to real sizing data across 1,500+ brands.

You only need to:

Take your measurements (or print the free Tellar measuring tape)
Create a one-time login profile on Tellar.co.uk
Choose any store or brand—and instantly see your perfect size, real-time.

No more size charts. No more returns.

Bonus: Your Summer Fit Sorted in Seconds

✅ Free to use

✅ Works with over 1,500 brands

✅ Accurate sizing by measurement—not guesswork

✅ Printable measuring tape included

✅ Available on desktop and mobile

✅ New app launching soon

Follow Tellar.co.uk for Sizing Tips, Trends & Style Insights

Stay updated with sizing tricks, brand run-downs, and fashion advice on:

Instagram: @Tellarsizing
Pinterest: TellarUK
Facebook: Tellar Sizing
Twitter (X): @Tellar100

Ready to Find Your Fit?

It’s time to stop guessing and start wearing summer dresses that truly fit.

🎯 Visit Tellar.co.uk now and create your free profile.

🎯 Match your body to the best summer styles instantly.

🎯 Shop smarter. Dress better.