Best Fashion Brands in the USA (2025)

1. Ralph Lauren

Category: Luxury & HeritageWhy it stands out: Ralph Lauren is the epitome of American style—timeless, preppy, and aspirational. The brand spans from luxury (Purple Label) to accessible (Polo, Lauren) and remains a staple in both menswear and womenswear globally.https://www.ralphlauren.com

2. Calvin Klein

Category: Contemporary EssentialsWhy it stands out: Known for minimalism and iconic underwear, Calvin Klein’s branding and aesthetic defined 90s American fashion and continues to influence clean, modern wardrobe basics.https://www.calvinklein.us

3. The Row

Category: Luxury MinimalismWhy it stands out: Founded by Mary-Kate and Ashley Olsen, The Row has become a symbol of understated luxury, precision tailoring, and elevated essentials—now a serious contender on the global fashion stage.https://www.therow.com

4. Thom Browne

Category: Avant-Garde TailoringWhy it stands out: Known for his grey suits, cropped proportions, and gender-fluid tailoring, Thom Browne is arguably one of America’s most influential designers in the high-fashion category.https://www.thombrowne.com

5. Telfar

Category: Genderless / Streetwear / Cult FavouriteWhy it stands out: “Not for you—for everyone.” Telfar Clemens’ unisex designs and iconic shopping bag have become a symbol of accessible, inclusive fashion. Strong cultural capital in the Gen Z and fashion-forward market.https://www.telfar.net

6. Fear of God (Jerry Lorenzo)

Category: Luxury StreetwearWhy it stands out: Blending streetwear, luxury, and spirituality, Fear of God has reshaped American menswear with neutral tones, elevated basics, and structured leisurewear. The Essentials sub-label is widely worn globally.https://fearofgod.com

7. Marc Jacobs

Category: Trend-led LuxuryWhy it stands out: One of the most iconic American designers, Marc Jacobs’ namesake brand combines playfulness with couture elements. The “Heaven” diffusion line is also a Gen Z favourite.https://www.marcjacobs.com

8. Tommy Hilfiger

Category: Classic AmericanaWhy it stands out: Tommy Hilfiger embodies red-white-and-blue Americana style, with prep-heavy collections and modern collaborations that keep it relevant globally.https://usa.tommy.com

9. Proenza Schouler

Category: Luxury WomenswearWhy it stands out: Innovative construction, intellectual design, and modern femininity. Proenza Schouler is respected by critics and consumers alike for refined American womenswear.https://www.proenzaschouler.com

10. Staud

Category: Affordable Luxury / ContemporaryWhy it stands out: Known for trend-driven pieces, viral bags, and Instagram-ready silhouettes, Staud is a favourite among fashion influencers looking for fresh, wearable statement pieces.https://staud.clothing

Honourable Mentions:

Nike (Oregon) – A dominant global fashion-sport hybrid.
Champion – Classic American sportswear, revived for street style.
Reformation – Sustainable LA-based womenswear brand.
Khaite – New York-based, elevated wardrobe staples.
Off-White™ (Founded by Virgil Abloh) – Though globally styled, based in the U.S.

If you’d like this list tailored for different categories (e.g., sustainable, emerging designers, men’s only, or affordable American brands), let me know—I can create that next.