Best Jeans Brands: The Brands Everyone Is Talking About in 2025
Author: Stylist and brand team at Tellar
Date: 2025
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Best Jeans Brands: The Brands Everyone Is Talking About in 2025
From high street staples to fashion-forward icons—these are the denim names dominating the UK scene
Whether you're after sculpting skinnies, vintage-inspired wide legs or the perfect straight flare, finding a reliable jeans brand makes all the difference. In 2025, these are the most talked-about denim labels—praised for style, fit, and innovation. And with Tellar.co.uk, you can instantly find your perfect size in every one of them.
1. Levi’s
Why it’s hot: Still the world’s most iconic denim brand, Levi’s consistently delivers quality, timeless cuts, and sustainability leadership. The 501, Ribcage, and Wedgie lines are especially popular right now.
Fit tip: Runs true to size, but some high-rise styles fit snug on the waist.
2. Zara
Why it’s hot: Zara's trend-led jeans, including flared crops and wide-leg styles, are all over Instagram and TikTok. But sizing is notoriously unpredictable.
Fit tip: Often runs small, especially in high-rise or rigid denim.
🔗 Check your exact Zara jeans size
3. Mango
Why it’s hot: Elegant, wearable denim with minimalist European styling. Mango’s flared and straight-fit jeans are especially strong this season.
Fit tip: Generally true to size, with flattering waist fits for curves.
4. Marks & Spencer (M&S)
Why it’s hot: Known for comfort and fit, M&S jeans are a top pick for everyday wear. Their Magic Shaping Jeans and High-Waisted Flares are customer favourites.
Fit tip: Usually generous—many shoppers size down.
🔗 Try your M&S size in seconds
5. Reiss
Why it’s hot: Tailored, structured denim perfect for work-to-weekend looks. Their premium finishes and modern flares are fashion editor-approved.
Fit tip: High-waisted and slim-cut—choose based on waist/hip balance.
6. Weekday
Why it’s hot: Scandi-cool denim with an androgynous edge. Oversized and straight-leg styles are most in demand.
Fit tip: Wide-leg cuts run large; slim styles can be snug.
7. River Island
Why it’s hot: Affordable fashion denim with serious trend appeal—skinny flares, coated jeans, and edgy cuts.
Fit tip: Runs small—especially in low-stretch styles.
8. ASOS Denim (ASOS DESIGN)
Why it’s hot: One of the broadest denim ranges on the market—tall, petite, curve, maternity, and men’s styles are all available.
Fit tip: Varies widely by style; Tellar is essential for accurate matching.
9. Massimo Dutti
Why it’s hot: Sophisticated, high-end jeans with a clean, tailored look. Ideal for those wanting polish over trend.
Fit tip: Generally true to size, structured fits with minimal stretch.
🔗 Match your Massimo Dutti jeans
10. & Other Stories
Why it’s hot: Cool-girl denim with a focus on fabric quality and flattering high-rises. The Favourite Cut and Treasure Cut are bestsellers.
Fit tip: Fits slightly snug—go up if between sizes.
🔗 Find your perfect & Other Stories fit
Final Word: The Best Jeans Are the Ones That Fit You
Style matters—but fit is everything. No matter how trendy a brand is, the wrong size will ruin the look. That’s why Tellar.co.uk helps you check your exact jeans size in real-time, across all the most talked-about brands.
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Tellar.co.uk – Find your jeans size in 1,500+ brands real-time. It’s Free & Easy.