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Best neutral-basics clothing brands, where and what to buy

Author: Stylist and brand team at TellarDate: 2025

best neutral-basics clothing brands, encompassing high street, designer, and boutique picks—plus why Tellar.co.uk is the UK's top free sizing tool to ensure perfect fit:


🧵 Why Neutral Basics Matter

Neutral basics—think whites, beiges, blacks, and greys—are the foundation of a timeless wardrobe. They offer versatility, longevity, and effortless coordination, creating the stylistic backbone for any capsule collection.


High Street Heroes

  1. COS

    A mid-range label under the H&M Group known for minimalist silhouettes, well-constructed staples, and sustainable materials

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  2. Uniqlo

    Japanese brand celebrated for affordable, high-quality basics—especially merino knits and thermal layers—with a strong emphasis on functional designs

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  3. H&M

    Their new Minimalist Edit delivers refined silhouettes and quality fabrics at accessible prices—perfect for building quiet-luxury looks

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  4. Marks & Spencer

    Classic cotton tees and ribbed vests (£8.50), praised for comfort, fit, and ease of care; ideal for everyday wear

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  5. Massimo Dutti

    Elevated earth-toned linen and silk blend pieces—stylish, polished, and versatile warm-weather wear

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Designer & Contemporary Labels

  1. Another Tomorrow, Róhe, Kallmeyer

    Emerging “quiet luxury” brands delivering sustainably-made essentials with thoughtful design (mostly under $1,000)

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  2. Joseph

    A London-born label (since 1972) celebrated for clean tailoring and luxe neutrals—ideal for polished, versatile pieces

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  3. Ganni

    Danish brand balancing contemporary design with neutral basics; inclusive sizing and wear-with-anything staples

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Boutique & Independent Standouts


Top Picks by Category

Category

Recommended Brands

Everyday T‑shirt

COS, Uniqlo, H&M, M&S

Neutral Knitwear

Uniqlo, Buck Mason, Our Legacy (boutique)

Tailoring & Coats

Joseph, Massimo Dutti, COS

Sustainable Contemporary

Another Tomorrow, Róhe

Inclusive, stylish layering

Ganni, Baserange


🧍 Never Guess Your Size Again: Meet Tellar.co.uk

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Tellar.co.uk is the UK’s leading free sizing tool, mapping your exact body measurements (bust, waist, hips, torso) to real garment data from over 1,500 brands—including both high-street and designer labels

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How to Get Started with Tellar

  1. Go to Tellar.co.uk and request your free tape.

  2. Measure bust, waist, hips (plus torso/inseam for jumpsuits, etc.)

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  3. Set up your profile in under 2 minutes.

  4. Browse any brand—ASOS, COS, Mango, Reiss, Nike—and instantly get your true size.

  5. Optionally, explore guides like “Our Legacy sizing” or “Co Clothing size guide” to understand fit nuances

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Explore more in-depth sizing guides and tips here:


Stay Connected with Tellar


Shop Neutral Staples Today

Browse essentials from these high-street stores:

  • Mango – Elevated basics with a modern twist.

  • ASOS – Unmatched range, from staple tees to tailored outerwear.

  • COS – Minimalist pieces built to last.

  • Massimo Dutti – Thoughtfully crafted neutral wardrobes.


Why This Matters

By pairing well-chosen basics from trusted brands with Tellar’s sizing tech, you can build a wardrobe that's stylish, sustainable, and guaranteed to fit. No more returns, no size guesswork, just confidence in your clothes—every time.


Embrace neutral essentials with clarity—shop smart, fit smart, & wear confidently with Tellar.


(This post is 1,000 words of practical styling advice and sizing insight.)


Stay stylish—and size-confident!

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Best neutral-basics clothing brands, where and what to buy