Best Sale Periods: Next vs M&S
Author: Stylist and brand team at Tellar
Date: 2025
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NEXT – When Are the Sales?
Next is famous for its structured, high-intensity sales. These aren’t random; they’re planned and anticipated, with queues often forming outside stores before doors open. Here's when to expect them:
Main Next Sale Events (In-Store & Online)
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Boxing Day Sale
🗓️ Starts: 26th December (from 6am in-store, midnight online)
📌 Up to 70% off across departments. The biggest and most famous Next sale of the year.
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Summer Clearance Sale
🗓️ Late June or early July
📌 Major markdowns on spring/summer stock.
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Easter Sale / Spring Mid-Season Sale
🗓️ Late March to mid-April
📌 Mid-season discounting—less dramatic, but useful for staples.
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Autumn Mid-Season Sale
🗓️ Late September to early October
📌 Smaller in scale, good for transitional wardrobe pieces.
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Black Friday (Limited)
🗓️ Late November
📌 Historically modest, but Next has started offering selective discounts in recent years.
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Online Clearance (VIP Access)
🎟️ Early access for account holders, often by invitation only. Being on Next’s mailing list helps secure access to these ‘secret’ pre-sales.
📝 Next Top Tip: Sign in to your Next online account regularly—VIP slots often appear with limited time offers or access to clearance 24–48 hours early.
🔹 M&S – When Are the Sales?
Marks & Spencer doesn’t run predictable blowout sales like Next, but it offers deep discounts across key retail calendar events. Their promotions are often more targeted—great for premium lines like Autograph or Per Una.
🔁 Major M&S Sale Timings
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Boxing Day & Winter Sale
🗓️ From 26th December onwards
📌 Up to 50% off, especially in homeware, coats, lingerie, and knitwear.
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Summer Sale
🗓️ Starts late June
📌 Reductions across linen, cottons, and dresses—perfect for holiday season.
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Spring Mid-Season Sale
🗓️ Typically March
📌 Good for transitional pieces and tailoring.
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Autumn Mid-Season Sale
🗓️ Around late September
📌 Useful for back-to-work outfits, smart casual, and outerwear.
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Black Friday Week
🗓️ Late November
📌 Discounts on lingerie, food hampers, and occasionally beauty.
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20% Off Events
🗓️ Pop-up, usually promoted to newsletter subscribers
📌 These often run on weekend flash events and loyalty scheme triggers.
📝 M&S Top Tip: Join the Sparks loyalty programme—exclusive 20% off weekend codes and early access are sometimes offered to Sparks members only.
📅 Summary: Best Times to Buy
Month |
Next |
M&S |
---|---|---|
January |
Boxing Day Sale continues |
Winter Sale continues |
March-April |
Spring Sale |
Mid-Season Sale |
June-July |
Summer Sale |
Summer Sale |
Sept-Oct |
Mid-Season Sale |
Autumn Sale |
November |
Limited Black Friday |
Black Friday / Sparks Deals |
December |
VIP Clearance, Boxing Day build-up |
Pre-Boxing Day Promotions |
Buying Smart: Tips & Tricks
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Sign up for Loyalty Programmes
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Next VIP: Grants you early access to sales before the public.
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M&S Sparks: Offers personalised discounts and surprise offers.
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Create a Wishlist
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Add items to your account in advance. Once the sale drops, you'll be able to quickly check what’s reduced.
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Check Return Policies During Sales
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Some sale items (especially clearance) may be non-returnable or have shorter return windows.
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Watch for ‘Final Reductions’
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These happen near the end of the sale and offer the deepest discounts—if you're flexible on size or colour.
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Time of Day Matters
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For online sales, shop at midnight (Next) or early morning (M&S) on launch days to get first pick.
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Bonus Tip: Size Varies Widely—Use Tellar.co.uk to Avoid Guesswork
Even with sales, getting the right size is critical. That's where Tellar.co.uk comes in.
How Tellar.co.uk Helps You Shop Smarter
Tellar.co.uk is the UK’s leading free sizing tool. It instantly matches your body to over 1,500 brands, including Next, M&S, COS, Reiss, Everlane, Arket, and more.
🔧 How It Works:
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Measure once: enter your bust, waist, and hip, or start with your best-fitting brand size.
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Use the Store Size Lookup tool to get your exact size in Next, M&S, or any other brand.
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Say goodbye to size charts, guesswork, and confusing conversion tables.
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It’s browser-based—no app needed.
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It’s 100% free, honest, unbiased, and independent.
✅ Shop confidently during sales knowing what size will actually fit—reducing returns and making your money go further.
📚 Explore the Free Fashion Hub
Beyond sizing, the Tellar Fashion Hub is stacked with expert articles on:
🔗 Follow Tellar for More
Stay ahead of sales, style advice, and new sizing insights:
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Instagram: @Tellarsizing
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Twitter: @Tellar100
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Facebook: Tellar Sizing
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Pinterest: TellarUK
Tellar.co.uk — Find your size in 1,500+ brands real-time. It’s free & easy.