Brands like Primark, but better...

Why Elevate from Primark?

Primark offers unbeatable prices and trend-forward fast fashion—but often at the expense of quality, durability, and sustainability. If you’re aiming for a wardrobe that lasts and looks sharper, here’s how to switch smartly:

Fabric quality: Natural fibers (cotton, linen, wool) age better and offer comfort.
Craftsmanship matters: Strong stitching, reinforced seams, and reliable hardware make all the difference.
Better cost-per-wear: Spending a bit more upfront on a quality piece saves money in the long run.

1. Affordable Yet Elevated Basics

H&M & COS

H&M offers lifted basics—think structured tees, smarter knits, and tapered trousers that feel more refined.
COS, H&M’s premium offshoot, features minimalist designs and quality fabrics crafted to last.

🔗 Explore more: How to Build a Capsule Wardrobe That Lasts

2. Mid‑Range High‑Street Winners

Marks & Spencer

Famed for its tailored linen shirts, chino pants, and knitwear. Their “Plan A” sustainability frame boosts ethical credentials.

🔗 Discover: Smart Tailoring for Every Budget

Massimo Dutti

Offers sophisticated wardrobe staples—tailored trousers, cashmere blend sweaters, linen shirts—with a polished, timeless aesthetic.

Arket

Part of the H&M Group, this brand focuses on clean, Scandinavian-inspired designs and well-constructed garments.

3. Sustainable & Ethical Options

Pact

An excellent choice for organic, fair-trade basics—think buttery-soft tees and underwear made with ethical production in mind.

🔗 Check out: Why Ethical Brands Are Worth Investing In

4. On-Trend with Lasting Quality

Uniqlo

Renowned for high-quality cotton tees, Merino wool layers, HeatTech thermals, and fine finishings that hold up.

Ganni

For those who like a playful twist—bold prints, statement dresses, and a strong sense of style without sacrificing build.

Tom Tailor

Delivers classic casualwear (jeans, tees, shirts) with enhanced fabric weight and better tailoring.

5. Smart Upgrades from Value Lines

Asda’s George & Tesco F&F

These supermarket labels have seriously upped their game. Think: trendy cuts, better fabrics—all at value prices.

6. Savvy Shopping Tips

Scan the fabric: Cotton counts > polyester. Linen and merino are excellent for durability.
Inspect seams: Reinforced stitches and quality buttons mean clothes that last.
Think cost‑per‑wear: Spending £40 that you wear 40+ times is a far better investment than a £10 throwaway tee.
Blend strategy: Mix elevated basics with trend-forward low-cost pieces.
Use sales wisely: Look out for deals at M&S, COS, Uniqlo, and Ganni.

7. One‑Week Wardrobe Upgrade Plan

Day	Outfit Item	Brand & Why
Mon	Heavy cotton white tee	COS – cleaner drape, better stitching
Tue	Tailored trousers	Massimo Dutti – luxe cut and refined fabric
Wed	Merino wool sweater	Uniqlo – light, warm, and pill-resistant
Thu	Linen blend shirt	Marks & Spencer – breathable and smartly tailored
Fri	Everyday jeans	Tom Tailor – durable denim with sharper fit
Sat	Midi dress (cotton)	Tesco F&F – stylish print, structured feel
Sun	Organic tee	Pact – soft, ethical option to close the week

🔗 Build on this: Accessorise: Build a Timeless Edit

8. Styling & Fit Advice

Tailor oversized pieces: Cropped trousers with a slim belt? Instant polish.
Layer wisely: Basic tee + knit + tailored coat = layered sophistication.
Add texture: Mix linen, cotton, and wool to give outfits depth.
Elevate with one statement item: A colourful Ganni dress or patterned scarf can define your look.

9. The Role of Quality Investment

Longevity: Reduce waste & wardrobe turnover.
Versatility: Neutral cuts and colors mean you can mix and match easily.
Sustainability: Many brands listed emphasize eco-friendly sourcing and transparency.

10. Stay Connected with Tellar

For daily style inspo, brand tips, and fit fixes:

Instagram – @Tellarsizing

Twitter/X – @TellarSizing

Facebook – Tellar Sizing

Final Take

Primark’s low prices are hard to beat—until the clothes don’t last. For a subtle yet high-impact wardrobe upgrade, invest in better quality from trusted high-street and sustainable brands. You’ll enjoy more wear, less waste, and greater style confidence.

Let Tellar be your guide: smarter brands, stronger wardrobe, better you.