Brands That Typically Fit True to Size (UK & USA)

Some fashion brands are known for running true to size across most product categories, making them easier to shop from without second-guessing. Below is a list of UK and international brands widely considered to be reliable for their sizing, based on consistent customer reviews, return rates, and fit analysis.

✅ Brands That Typically Fit True to Size (UK & USA)

🇬🇧 UK Brands

1. M&S (Marks & Spencer)

   • Known for its consistency across both basics and formalwear.

   • Particularly reliable in knitwear, trousers, and workwear staples.

   • Backlink: What Size Am I in Next? The Ultimate Guide

2. John Lewis

   • Their own-brand labels (ANYDAY, Modern Rarity) tend to run true to size.

   • Great for coats, dresses, and smart casual items.

3. Whistles

   • Tailored pieces like blazers, trousers and dresses are consistent.

   • Designed with an urban professional demographic in mind, so sizes align well with UK high street norms.

4. Phase Eight

   • Occasionwear and casual wear are both reliably true to size.

   • Particularly good for structured dresses and jumpsuits.

5. Boden

   • UK brand with a slight American crossover. Known for structured sizing and good length options.

   • Reliable for outerwear, dresses, and kidswear.

6. Reiss

   • Generally runs true, but fitted items (e.g., bodycon or tailoring) may feel snug.

   • Choose your regular size for a close fit or size up for comfort.

7. Finisterre

   • Outdoor brand known for quality materials and practical fit consistency.

   • T-shirts, outerwear and knits are very dependable in sizing.

🇺🇸 USA Brands Available in the UK

1. Everlane

   • Known for their commitment to standardised fit and ethical production.

   • Basics like tees, jeans, and knitwear tend to run true to size.

2. J.Crew

   • Regular sizing runs true across most of their collection, especially in blouses, trousers, and denim.

3. Madewell

   • Slightly generous cuts, but still consistent. Great for denim, T-shirts, and relaxed fits.

4. Ralph Lauren

   • True to size in their core lines (Polo, Lauren), though tailored or designer capsule pieces may run slim.

5. Banana Republic

   • Mid-range brand with a fairly predictable sizing model, especially in workwear and dresses.

🧥 Categories Most Likely to Run True to Size

• Basic T-shirts and jersey tops

• Tailored blazers and trousers (from reputable brands)

• Cotton shirts with minimal stretch

• Structured coats and jackets

• Occasion dresses from UK high street brands

⚠️ Categories to Watch (May Vary Despite the Brand)

• Denim: Even within the same brand, fits can differ by cut (e.g. straight vs skinny vs mom fit).

• Swimwear: May run small in bust or hips depending on cut.

• Shoes: Half sizing and width availability varies widely.

• Loungewear: Some brands intentionally cut oversized.

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Final Tip

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