Cool New Streetwear Labels Redefining the Scene

Author: Ryan Blake | Menswear Culture Editorial from Tellar.co.uk

Streetwear is no longer a niche — it’s the beating heart of modern menswear. But in a world dominated by drops, hype cycles, and brand collabs, it’s the emerging labels that are carving out real identity. These are the designers who are shaping the future not through logos alone, but through silhouette, materiality, and perspective.

At Tellar.co.uk, we do more than help you find your size in 1,500+ brands — we help you find your lane. Below, we spotlight the new streetwear labels you need to know in 2025. Not legacy names, not overhyped collabs — just sharp, smart, emerging cool.

1. KONG Studio – Seoul's Subcultural Specialist

Based in Korea and rooted in hip-hop, grunge and rave codes, KONG Studio delivers oversized silhouettes, layered textures and abstract logo design. Their workwear jackets and washed denim are cult classics in-the-making. A subcultural capsule with international ambition.

2. KIDILL – Punk Japan, Tailored Chaos

Launched by Hiroaki Sueyasu, KIDILL fuses punk and gothic visual language with Tokyo craftsmanship. Expect layered kilts, distressed suiting, screen-printed sleeves and oversized cuts. Their pieces feel like underground flyers reworked into fashion artefacts.

3. Cold Laundry – Monochrome with Depth

Founded by a UK-based couple, Cold Laundry strips streetwear back to tone and texture. Their washed pastels, oversized tees and clean sets challenge the idea that streetwear has to be loud. Think calming palettes with architectural confidence.

4. SOULGOODS – Beijing’s New Global Player

Blending basketball culture, anime aesthetics and traditional Chinese design, SOULGOODS is one of the most exciting global crossovers. Their collaborations with Nike have been spotlighted, but their own line — graphic hoodies, varsity bombers, quilted accessories — stands firmly on its own.

5. Corteiz – London’s Guerrilla Powerhouse

Corteiz doesn’t just sell clothing — it builds myth. Known for secret drops, cryptic tweets and anti-establishment energy, the brand delivers sharp cargo trousers, bold graphics and raw London attitude. More than hype — it’s a movement.

6. P.A.F (Post Archive Faction) – Techwear Elevated

Blending modularity, movement and data-inspired design, this Korean label turns jackets and trousers into kinetic sculpture. PAF pieces blur the line between tactical gear and wearable architecture. Ideal for the fashion-forward who think in systems.

7. Buried Alive – Neo-Street Korean Subversion

This Seoul-based brand reworks tattoo, horror, and rave graphics into layered, genderless street staples. Oversized outerwear, jarring print mashups, and low-saturation washes define the vibe. Subtle edge meets wearable rebellion.

How Tellar.co.uk Helps You Build the Right Streetwear Fit

Style without fit is nothing. Whether you're wearing a drop-shoulder Cuban collar or a cropped utility jacket, how it hangs on your body is the difference between looking considered or costume. That’s where Tellar.co.uk comes in:

• Match your real measurements to streetwear silhouettes across 1,500+ brands

• Choose relaxed, oversized or true-to-size fits — with clarity

• Read editorial guidance on streetwear styling, colour pairings and silhouette balance

We don’t just tell you what to wear. We help you wear it better. Built for the curious, the creative, and the size-conscious.

Tap into the New Era

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