Does American Eagle Run Big? The Truth About AE Sizing
Author: Stylist at TellarDate: 2025
Why American Eagle Runs So Large
American Eagle embraces the relaxed, oversized aesthetic that's become synonymous with American casual wear. Their target demographic - teens and twenty-somethings - prefer that effortless, lived-in look. The brand has also embraced vanity sizing, meaning you'll likely wear a smaller numerical size than you would at most UK retailers.
I've fitted countless clients in AE pieces, and the pattern is consistent: if you're usually a size 12 at Zara (known for their European-influenced, more fitted cuts), you'll likely be a 10 or even an 8 in American Eagle. COS (the minimalist Scandinavian brand with precise, architectural fits) customers often find they need to drop two sizes when shopping AE.
The Jean Situation: Your Complete Guide
AE jeans are where the sizing gets particularly tricky. Their denim runs large in both the waist and through the hips. If you typically wear a 30" waist in Topshop (which tends to run true to size), you'll likely need a 28" in AE jeans.
However, their "curvy" fits are more accurate to standard sizing. These are designed for bodies with a significant difference between waist and hip measurements - think Kim Kardashian proportions. The regular fits assume a straighter silhouette, common in American sizing.
Pro Styling Tip:
Always check the fabric composition. AE's stretch denim (which is most of their range) runs larger than their rigid denim. The more stretch, the more you should size down.
Tops and Outerwear: The Oversized Reality
American Eagle's tops are cut generously, especially through the body and arms. A medium at H&M (which follows European sizing standards) will likely equate to a small at AE, possibly even an extra-small if you want a fitted look.
Their hoodies and sweatshirts are particularly oversized - it's their signature aesthetic. If you want that authentic American college look, stick to your usual size. For a more tailored European approach, size down significantly.
Brand Alternatives: High Street to Luxury
High Street Alternatives with Better Sizing:
Mango offers similar casual pieces with more European-influenced fits that run true to size. ASOS stocks AE alongside better-fitting alternatives from their own label. Urban Outfitters carries similar aesthetic pieces but with more varied fits. Hollister (AE's direct competitor) actually runs slightly smaller and more consistent.
Premium Options:
For elevated American casual wear, Citizens of Humanity offers premium denim with more consistent, sophisticated fits. Gant provides that preppy American aesthetic with European attention to fit and detail.
Luxury Investment Pieces:
If you love the relaxed American aesthetic but want luxury quality, consider Nili Lotan (a contemporary designer who perfects effortless American cool with impeccable fits) or The Row (Olsen twins' brand that does minimalist American luxury with precise, sophisticated cuts).
My Professional Recommendation
Size down consistently with American Eagle, but always check their size guide against your measurements. The brand's customer reviews are goldmines - other buyers consistently mention the generous sizing. When in doubt between two sizes, choose the smaller one.
Never Guess Your Size Again with Tellar
This is exactly why I recommend tellar.co.uk - the UK's leading sizing tool that matches your body exactly to over 1500 brands instantly. No more size guide confusion or expensive returns!
How Tellar Works:
- Measure once using your bust, waist, hip measurements, or your existing brand size
- Use their tellar.co.uk
- tellar.co.uk
- Ultimate Guide to Jackets & Best Buys
Final Thoughts
American Eagle's generous sizing reflects American fashion's embrace of comfort and ease. Understanding this helps you shop smarter and avoid the frustration of oversized pieces. Remember, sizing varies even within brands, so tools like Tellar are invaluable for getting it right every time.
The key is knowing what you're getting into - AE excels at that relaxed, authentic American casual aesthetic, but you need to navigate their sizing smartly to make it work for your wardrobe.
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