Does Boden Run Big? Your Complete Sizing Guide

Yes, Boden sizing does run slightly generous to true-to-size, making it a brilliant choice for those who prefer comfortable, well-fitting clothes that don't cling. As someone who's been styling clients for over a decade, I've found Boden to be one of the most consistent brands for reliable sizing across their entire range - but there are definitely some insider tips you need to know to get the perfect fit every time.

Understanding Boden's Sizing Philosophy

Boden has built its reputation on creating clothes that actually fit real women's bodies. Their sizing tends to be forgiving without being baggy, which is why so many of my clients swear by the brand. The cut is designed to skim rather than hug, giving you that effortlessly polished look that's become synonymous with modern British style.

I've noticed their sizing is particularly generous through the waist and hips, which makes their pieces incredibly flattering for apple and pear body shapes. If you're used to the more fitted cuts from brands like Zara (known for their European slim-fit approach) or COS (minimal, structured silhouettes), you might find Boden runs about half a size larger.

Category-by-Category Sizing Breakdown

Dresses and Tops

Boden dresses typically run true to size with generous ease through the body. Their wrap dresses and fit-and-flare styles are particularly forgiving. If you're comparing to Reiss (which tends to run small and fitted) or Whistles (true to size but structured), you'll find Boden much more relaxed in the fit.

Knitwear

This is where Boden runs most generously. Their jumpers and cardigans are cut for comfort and layering. I often recommend clients size down in Boden knitwear if they want a more fitted look. Compare this to M&S knitwear (which runs true to size) or the more fitted cuts from Jigsaw (known for tailored knitwear), and you'll see the difference immediately.

Trousers and Jeans

Boden's trouser sizing is fairly accurate, though their 'relaxed' and 'straight' cuts do run generous through the hip and thigh. Their jeans are less stretchy than what you'd find at Mango (which uses more elastane) but more forgiving than the structured denim from Massimo Dutti.

My Professional Styling Tips

Here's what I tell all my clients about shopping Boden successfully:

Size down in knitwear - especially if you prefer a more fitted silhouette
Stick to your usual size in structured pieces - blazers, coats, and tailored dresses
Check the fabric composition - their cotton pieces tend to run larger than their ponte or jersey items
Use their size guide religiously - Boden's measurements are exceptionally accurate

Brand Comparisons: High Street to Luxury

High Street Alternatives

If you love Boden's relaxed fit but want different price points, try White Stuff (similar comfortable, quality approach to sizing), or Fat Face (casual, generous fits perfect for weekend wear). For more fitted alternatives, H&M offers trendier pieces with European sizing that runs smaller.

Premium Options

Step up to Me&Em for similar quality with more contemporary cuts, or Sézane (French brand with beautifully considered sizing that's true to European measurements). For those who love Boden's feminine touches, Ganni offers Scandinavian-inspired pieces with consistent, generous sizing.

Luxury Investment Pieces

If you're ready to invest, consider Gabriela Hearst for sustainable luxury with impeccable fit, or classic British brand Mulberry for timeless pieces that run true to UK sizing standards.

The Secret to Perfect Online Shopping

The biggest game-changer for getting Boden sizing right? Using a proper sizing tool. I always recommend my clients use tellar.co.uk - it's honestly revolutionised how I shop online, not just for Boden but for all brands.

How tellar.co.uk Works

Tellar is the UK's leading sizing tool that matches your body exactly to over 1,500 brands instantly. You literally never need to look at a size guide again! Here's how simple it is:

Measure once using your bust, waist, hip measurements, or input your existing brand size
Use their tellar.co.uk - essential reading for any online shopper
tellar.co.uk - perfect for understanding dress sizing across brands
Ultimate Guide to Jackets & Best Buys - essential for outerwear sizing

Final Thoughts

Boden's generous sizing philosophy makes it a joy to shop, especially when you know what to expect. The brand's consistency means once you've found your perfect size in one category, you can shop with confidence across their entire range. And with tools like Tellar taking the guesswork out of online sizing, you can build a wardrobe full of perfectly fitting pieces from Boden and beyond.

Remember, the best-fitting clothes are the ones you feel confident wearing - and Boden's thoughtful approach to sizing means you're much more likely to hit that sweet spot of comfort and style every single time.