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Does H&M sizing run small or large, and how it compares to Zara sizing

Author: Stylist at TellarDate: 2025

Does H&M Run Small or Large?

According to Tellar’s in-depth analysis, H&M generally runs on the smaller side, especially in womenswear—even though label sizes may visually seem larger due to vanity sizing

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 Women’s Clothing

 Outerwear and Oversized Cuts

 Men’s Clothing

 Kidswear

  • Size labels are height-based but pieces are often narrow—even “correct” sized items can feel tight

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 H&M vs Zara: A Side-by-Side Comparison

Tellar compared chest, waist, and hip measurements for size 12 across high-street retailers

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  • H&M size 12 measures roughly 96 cm bust / 78 cm waist / 102 cm hips

  • Zara size 12 skews leaner at 92 cm / 74 cm / 98 cm

    → You’re looking at a 4 cm difference, meaning H&M fits more generously than Zara

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Tellar also confirms:

In summary:


 Real Data: Size Differences & Consumer Trends

  • H&M: 64% of consumers find their usual size fits "too baggy"—indicative of overall larger fit relative to brands like Zara

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  • Zara: 78% of users reported needing to size up in tailored styles and trousers

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🧭 Why This Matters (and How to Shop Smart)

1. Vanity sizing creates illusion

H&M may label a garment size 12—but the true garment measurement aligns more with size 14 elsewhere

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2. Regional sizing variants

Both Zara and H&M mix EU, UK, and US labeling—creating confusion. H&M labels might match styles better than discrepancies in Zara's EU system

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3. Collection-based fit differences


 How Tellar.co.uk Simplifies Fit

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Tellar eliminates this confusion via:


✅ Quick Fit Guide: H&M vs Zara

Scenario

H&M Fit

Zara Fit

Straight-cut jeans or fitted trousers

Runs small; size up 1

Runs very small; size up 1–2

T-shirts, oversized tops

Often true to size

Typically tight; size for comfort

Tailored jackets, blazers

True/generous fit

Runs narrow; size up

Dress (bodycon/wrap)

Small; size up unless oversized collection

Tight bust/waist; size up

Men’s tops and jackets

Slim-fit European cut

Slim as well; consider size up


Final Takeaway


🔗 Tellar’s Trusted Resources


📲 Stay Connected with Tellar

For daily sizing insights, styling tips, and brand advice:


Bottom line: H&M runs small—but still fits larger than Zara. Check both via Tellar’s precise data before shopping, and say goodbye to size surprises and returns!

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