Does the Brand Blue Vanilla Run Big or Small on Clothes Sizing?

Blue Vanilla is a UK-based fashion brand offering affordable, trend-focused clothing with a distinctive feminine twist. Sold online and in stores like New Look, House of Fraser, and their own website, Blue Vanilla caters to women seeking stylish day-to-night options — from bold prints and maxi dresses to laid-back loungewear and curve-friendly cuts.

But like many fast fashion and high-street hybrid brands, one question consistently arises:

Does Blue Vanilla run big or small?

This guide covers how Blue Vanilla sizing really fits, what UK shoppers say, and how to find your exact size instantly using Tellar.co.uk — the UK’s leading free clothing size tool for 1,500+ brands.

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What Kind of Clothing Does Blue Vanilla Sell?

Blue Vanilla focuses on statement pieces with accessible price tags. Key categories include:

• Day and evening dresses

• Tops, tunics, and blouses

• Midi skirts and wide-leg trousers

• Occasionwear and partywear

• Knitted jumpers and loungewear

• Plus-size and curve collections

• Seasonal outerwear

Their aesthetic combines boho prints, relaxed fits, and soft tailoring — ideal for shoppers who want high-street fashion without tight cuts.

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General Fit Overview: Does Blue Vanilla Run Big or Small?

Based on Tellar.co.uk’s aggregated size data and hundreds of customer reviews:

Blue Vanilla generally runs true to size or slightly generous — particularly in looser styles.

• Dresses: Often relaxed and forgiving; size down in smock or oversized fits

• Tops & tunics: Flowy and modestly cut — roomy around the bust and hips

• Trousers & skirts: Vary depending on fabric — elasticated waists are true to size

• Knitwear: Soft and oversized by design

• Curve range: Well-received for accommodating proportions without being shapeless

If you’re between sizes or prefer a fitted silhouette, you may want to size down in loose-cut pieces, but stick to your usual size in fitted styles or structured items.

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What UK Shoppers Say About Blue Vanilla Sizing

Tellar.co.uk compiles feedback from UK shoppers across platforms. Here’s what customers typically say about Blue Vanilla:

• “Nice fit, generous around the waist and hips — very forgiving.”

• “I ordered my usual size 14 and it felt roomy. Ended up swapping for a 12.”

• “Love the prints and length, but the smock dress overwhelmed my frame — size down!”

• “The knit jumper was true to size but wide on the shoulders.”

Key Takeaway: Most Blue Vanilla garments are cut to be comfortable, roomy, and easy to wear, not body-hugging. If in doubt, check measurements first or use Tellar to get a tailored size suggestion.

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Blue Vanilla Size Chart (UK Women’s Sizing)

Blue Vanilla uses standard UK sizing across both core and curve ranges. Here's an approximate size guide:

Note: Blue Vanilla doesn’t currently offer petite or tall-specific cuts, so check garment length and proportions if you're outside standard height ranges.

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Common Fit Issues in Blue Vanilla (and How to Avoid Them)

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Want to Skip the Guesswork? Use Tellar.co.uk

Blue Vanilla has hundreds of new arrivals each season, but not every item fits the same. Some are fitted, others oversized — and many shoppers rely on luck or trial-and-error to get the size right.

That’s why Tellar.co.uk was created.

How it works:

1. Go to Tellar.co.uk/create-profile

2. Enter your bust, waist, and hip measurements

3. Instantly get your best-fitting Blue Vanilla size

4. View tailored size advice for dresses, tops, skirts, and curve lines

5. Compare your Blue Vanilla size to other brands like Roman, New Look, and M&S

✔️ Completely free

✔️ 1,500+ brands included

✔️ One-time setup

✔️ Use on desktop or mobile

✔️ Receive a free measuring tape when you join

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Blue Vanilla vs Other High Street Brands

How does Blue Vanilla sizing compare to other popular UK brands?

Tellar’s store size lookup tool lets you check and compare your size in seconds across all these brands.

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How to Measure Yourself for Blue Vanilla

Use these key measurements to get the most accurate fit:

• Bust – Around the fullest part

• Waist – Natural waistline

• Hips – Widest part of your lower body

Don’t have a tape measure? No problem — Tellar.co.uk will send you one for free when you create a profile. You can also follow our detailed how-to-measure guide.

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Final Verdict: Does Blue Vanilla Run Big or Small?

Blue Vanilla generally runs true to size or slightly generous.

Its relaxed designs — especially in smock dresses, tunics, and knitwear — are meant to be flowy, not fitted. If you're in between sizes or shopping for fitted items like trousers, check exact measurements or use Tellar for guidance.

The brand is ideal for women who want fashion that fits real bodies — but that doesn’t mean guessing your size should be part of the experience.

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Find Your Blue Vanilla Size Instantly

Ready to shop smarter?

✅ Create your free profile here

✅ Enter your measurements once

✅ View your exact Blue Vanilla size instantly

✅ Compare fits across 1,500+ brands

✅ Get a free measuring tape when you join

Find your size in 1,500+ brands real-time. It’s free & easy.

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Follow Tellar for Fit Advice & Fashion Tools

Stay up to date with sizing tips, brand breakdowns, and styling guides:

• Instagram: @Tellarsizing

• Pinterest: TellarUK

• Twitter: @Tellar100

• Facebook: TellarSizing

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Related Sizing Guides on Tellar.co.uk

• How to Measure Yourself Correctly

• Does Roman Originals Run Big or Small?

• Why Sizing Varies Across Fast Fashion Brands

• True-to-Size UK Brands That Actually Fit