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Does the Brand Jolie Moi Run Big or Small? What Is Their Sizing Like—and What Should You Buy?

Author: Stylist and brand team at Tellar

Date: 2025

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Jolie Moi is a UK-based womenswear brand known for its elegant, vintage-inspired occasionwear and flattering silhouettes. Often featured on platforms like John Lewis and Next, the brand is especially loved for its wrap dresses, stretch mesh fabrics, and inclusive sizing. But before you order, the big question remains: Does Jolie Moi run big or small, and how accurate is their sizing?

👉 At Tellar.co.uk, we’ve analysed every single brand’s size data, including Jolie Moi, so we can match your body measurements perfectly to the right size across 1,500+ brands. It’s a one-time, quick setup, always free to use, and you can request a free measuring tape to ensure precision. No catches—just perfect sizing without ever checking a size chart again.


Overview: Jolie Moi Sizing at a Glance

UK-Focused Fit with Stretch-Friendly Styles

Unlike many fast-fashion or international labels, Jolie Moi’s sizing is designed for the UK market. Their dresses often feature elastane-rich fabrics, meaning they adapt easily to different body shapes. While the label claims to be true to size, there are some key fit notes worth knowing depending on fabric and style.

Key sizing characteristics:

  • Generous stretch in the bust and waist

  • Mid-weight fabrics that contour naturally

  • Flexible fit through hips and arms

  • Some variance in fit depending on sleeve design or ruching

Fit Verdict: Generally true to size or forgiving—ideal for curvier body types.

Related: Why Some Brands Fit Better on Curves


Is Jolie Moi True to Size?

Dresses: Usually True to Size or Slightly Generous

The majority of Jolie Moi's best-selling items are midi dresses, many made with stretch mesh or jersey fabrics. These styles typically accommodate varying bust and waist sizes, especially wrap-front or ruched designs. Even their more structured pieces often include a hidden zip and stretch lining.

Fit Verdict: True to size, with extra comfort due to stretch. Size down only if between sizes.

Explore more: Top 30 Dress Brands & Their Fit Profiles


Jumpsuits: Fitted but Flexible

Jolie Moi’s jumpsuits offer a flattering tapered leg and wrap bodice with pleating—flattering on many body types. While slim-fitting, the stretch element prevents gaping or tightness.

Fit Verdict: True to size—no need to size up unless tall or longer in the torso.


Sleeves & Bodices: Designed for Comfort

Many Jolie Moi dresses have long mesh sleeves, which are lightweight and stretch easily. This makes them ideal for people who usually struggle with snug shoulders or upper arms in standard UK sizing.

Fit Verdict: Sleeves are forgiving—great for broader shoulders.

Related: Guide to Sleeve Fit & Armhole Comfort


Jolie Moi Size Guide vs UK Sizing

Jolie Moi provides sizing charts with both inches and centimetres, but here’s how they translate to UK fit:

Jolie Moi Size

Bust (cm)

Waist (cm)

Hips (cm)

UK Equivalent

8

83

65

91

UK 8

10

88

70

96

UK 10

12

93

75

101

UK 12

14

98

80

106

UK 14

16

103

85

111

UK 16

18

110

92

118

UK 18

Observation: Fit aligns well with UK sizing charts, but the stretch fabrics make these numbers more flexible than rigid-fit brands.


What Materials Does Jolie Moi Use—and How Do They Affect Fit?

One of the reasons Jolie Moi is so forgiving in fit is due to its smart fabric choices. Most pieces are crafted using:

  • Elastane blends (often 5–10%)

  • Mesh overlays with jersey linings

  • Soft, draping polyester/spandex mix

  • Stretch crepe and lightweight viscose

These materials are designed to adapt to your shape, reduce gaping at the bust, and provide a smoothing effect at the waist and hips.

Tip: If you’re usually between sizes in high-street brands like Zara or River Island, Jolie Moi’s stretch may allow you to size down comfortably.

Explore: How Fabric Stretch Changes Your True Size


Best Items to Buy from Jolie Moi

✅ Highly Recommended:

1. Ruched Mesh Midi Dresses

These are the brand’s signature item—flattering, stretch-fitted, and ideal for weddings, dinners, or events. The ruching and drape conceal midsection concerns while enhancing curves.

2. Wrap-Front Dresses

A go-to for flattering bustlines and creating shape. Great on fuller chests and adjustable with belts or ties.

3. Jumpsuits with Pleated Trousers

Elegant and easy to move in. Stretch across the waist and hips makes them suitable for a wide range of body shapes.


❌ Use Caution With:

  • Tulle-overlay skirts – can add volume to hips

  • Non-stretch bodices (rarer) – these run tighter and may require careful measurement

  • Fluted sleeve styles – stylish but may be long if you're petite

Looking for alternatives? See: Top UK Occasionwear Brands & Fit Comparisons


Skip the Chart—Use Tellar to Get It Right First Time

Even with stretch fabrics, choosing between sizes can still feel like a gamble. But not with Tellar.co.uk. Our system analyses Jolie Moi’s brand-specific data to tell you exactly what size will fit you best—instantly.

Use our Store Size Lookup Tool to:

  • Enter your bust, waist, and hip measurements

  • Or enter your size in another brand (e.g., M&S or H&M)

  • Get your exact Jolie Moi size, along with 1,500+ other brands


Why Tellar.co.uk Is the Smarter Way to Shop

One-time quick setup

Covers 1,500+ brands including Jolie Moi

100% free to use—always

Includes free measuring tape offer

Uses real brand data—not generic conversions

No more guessing. No more returns. Just your perfect fit, every time.


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Final Thoughts: Should You Buy from Jolie Moi?

Absolutely. If you’re after elegant, flattering occasionwear with smart, stretch-friendly fabrics, Jolie Moi delivers style and comfort. Their sizing is one of the more consistent in UK fashion—especially for curvy and hourglass figures. Most styles run true to size or even slightly generous.

But don’t just guess.

Use Tellar.co.uk to find your exact Jolie Moi size—and your size in over 1,500 brands, forever.

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