Does the Brand NA-KD Run Big or Small? What Is Their Sizing Like & What’s Worth Buying?

NA-KD (pronounced “naked”) is one of the fastest-growing fashion brands in Europe, blending trend-driven designs with influencer collaborations and a Gen Z aesthetic. Known for its cut-out dresses, ribbed co-ords, and neutral basics, NA-KD has become a staple across Instagram, TikTok and festival circuits. But before you order, one common question comes up: Does NA-KD run big or small?

📌 Here’s what you need to know: Tellar.co.uk matches your real measurements to NA-KD—and over 1,500 brands—with a quick, free setup. You’ll even get a free measuring tape, and we’ve analysed NA-KD’s actual sizing data—so you never need to guess your size or rely on vague charts again.

NA-KD: Trend-Driven, Scandinavian, and Style-First

NA-KD launched in Sweden in 2015 and quickly rose to fame with:

Fast-moving trends and influencer edits
Sleek basics and slinky dresses
Affordable prices for premium-looking fashion
Collaborations with big names (e.g. Romee Strijd, Elsa Hosk)
Sustainability focus with “NA-KD Reborn”

But behind the aesthetics, sizing consistency can be an issue—especially for fitted, cropped, and tailored styles.

So, Does NA-KD Run Big or Small?

In general: NA-KD runs small in structured and fitted styles, and true to size in looser or stretch-based pieces.

For Tops:

Corset tops, crop tops, and bralettes: Run small in bust and shoulders
Ribbed long sleeves and tees: True to size or fitted
Blouses and shirts: May pull across the chest if you're fuller-busted
➡️ Fit tip: Size up in any fitted or woven tops

For Dresses:

Slip dresses and cut-outs: Tight across hips and chest
Jersey dresses: True to size with stretch
Ruched or gathered styles: May ride up on taller or curvier figures
➡️ Fit tip: Size up in minis or tight satin styles

For Bottoms:

Trousers and jeans: Waist fits small, especially in rigid denim
Skirts: Often short and snug
➡️ Fit tip: Size up if you’re pear-shaped or between sizes

Want a tailored recommendation based on your shape? Use Tellar’s tool to get your exact NA-KD fit in seconds.

NA-KD Sizing Guide vs UK High Street Sizing

NA-KD uses EU sizing, but ships globally—making UK conversions tricky.

NA-KD (EU Size)	UK Size	Tellar Fit Note
32	UK 4	Extremely fitted—only for petite
34	UK 6	Still runs small in chest/waist
36	UK 8	Slim cut—size up if curvy
38	UK 10	True to size in soft/stretch styles
40	UK 12	Can feel snug in tailored trousers
42	UK 14	Some items may stop at this size

🧠 Tellar.co.uk auto-converts these and recommends sizes based on your actual bust, waist and hip measurements—not standard labels.

Fabric Fit: What Materials Affect NA-KD Sizing?

NA-KD's collections shift between soft jersey basics and rigid woven tailoring. Here's how they affect fit:

🧶 Ribbed Jersey & Stretch Cotton

Used in bodycon tops and loungewear
Moulds to the body, breathable
Fit tip: True to size—go up only if between sizes

🪡 Satin & Woven Blends

Found in mini dresses, trousers and tailored shirts
No stretch, especially at waist and chest
Fit tip: Size up for comfort or bust coverage

🌬️ Linen & Viscose

Lightweight, breathable, and flowy
May shrink or tighten when washed
Fit tip: True to size but fragile—size up if layering

How NA-KD Compares to Other Brands

Brand	Fit Compared to NA-KD
Motel	Very similar—both run small
Zara	NA-KD runs slightly smaller
Reformation	Reformation more generous in hips
ASOS	ASOS is truer to UK sizing
H&M	NA-KD fits tighter and shorter

Want to see all these fits compared instantly?

📏 Use Tellar’s comparison tool here

Common Sizing Issues (And How Tellar Solves Them)

❌ “I ordered my normal size but couldn’t zip it up.”

Tellar matches your real measurements—not just labels—to the actual cut of NA-KD pieces.

❌ “The mini dress fit in the waist but was too short.”

Tellar factors in height and torso length, essential for bodycon and cut-out designs.

❌ “It fit my bust but was gaping at the waist.”

Tellar solves for proportion, not just size—especially helpful in dresses and jumpsuits.

Why Use Tellar Before Buying NA-KD?

Tellar.co.uk is the UK’s leading sizing tool, made to take the guesswork out of fashion sizing—especially for brands like NA-KD.

✅ Enter your bust, waist, hip, and height just once
✅ Get matched to your correct size in NA-KD + 1,500 brands
✅ Receive a free measuring tape in the post
✅ Stop relying on vague size charts and influencer guesses
✅ 100% free to use—no subscriptions, no upselling

🎯 Create your profile now

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Final Thoughts: NA-KD Runs Small—And Sizes Vary by Style

NA-KD is a stylish, accessible fashion brand—but it’s not known for generous sizing. Structured pieces, mini dresses and trousers tend to run small, and the brand’s EU size labels can cause confusion.

Don’t second-guess yourself. Tellar.co.uk will match your measurements to NA-KD’s sizing instantly—so you can shop confidently, skip returns, and enjoy clothes that actually fit your body.

“Find your size in 1,500+ brands real-time. It’s free & easy.”

🎯 Use Tellar Now