Does White Stuff Sizing Run Big? Here’s the Truth About the Fit
Author: Stylist and brand team at Tellar
Date: 2025
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White Stuff is one of the UK’s best-loved lifestyle brands, known for relaxed prints, ethical production, and wardrobe staples with a quirky edge. But when it comes to sizing, many shoppers still wonder: Does White Stuff run big, small, or true to size?
In this post, we break down exactly how White Stuff sizing works—by category, by fit, and by comparison to other high street and premium brands. Plus, we’ll show you how to find your perfect size in White Stuff and 1,500+ other brands using the UK’s most accurate free sizing tool: Tellar.co.uk.
White Stuff Sizing: What You Need to Know
White Stuff generally runs true to size, especially if you’re familiar with UK high street brands like Fat Face, Joules, or Seasalt. But the fit can differ depending on the style and cut of each garment.
Here’s how the sizing typically works:
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Tops and knitwear: Often have a relaxed, slightly boxy fit. If you prefer a closer silhouette, consider sizing down.
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Dresses: True to size, though those with a straighter cut or minimal shaping may feel generous around the waist.
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Trousers and jeans: Tend to run true to size, with a structured fit. Less stretch than fast fashion brands, so if you're between sizes, opt for your larger one.
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Coats and outerwear: Usually cut to allow for layering. Stick with your regular size unless you prefer a slim fit.
Women’s White Stuff Size Guide (UK)
UK Size |
Bust (cm) |
Waist (cm) |
Hips (cm) |
|---|---|---|---|
6 |
79 |
61 |
87 |
8 |
84 |
66 |
92 |
10 |
89 |
71 |
97 |
12 |
94 |
76 |
102 |
14 |
99 |
81 |
107 |
16 |
104 |
86 |
112 |
18 |
111 |
93 |
119 |
20 |
118 |
100 |
126 |
These size measurements are based on White Stuff’s official UK chart, but actual garment fit may vary by style.
Is White Stuff Bigger Than Zara?
Yes—White Stuff generally runs bigger than Zara. Zara’s sizing is known to come up small, especially across bust and hips. If you wear a size 12 in Zara, you might find a size 10 or even 8 in White Stuff gives a similar fit—especially in looser tops or oversized styles.
The difference reflects White Stuff’s focus on relaxed British comfort vs Zara’s more tailored, European fashion silhouettes.
How Does White Stuff Compare to Other Brands?
Brand |
Compared to White Stuff |
|---|---|
Zara |
Runs smaller |
Mango |
Slightly smaller in structured pieces |
COS |
Similar, with oversized tailoring |
Joules |
Very similar |
Fat Face |
Almost identical sizing |
M&S |
Close match, though M&S trousers are often roomier |
Seasalt Cornwall |
Slightly more fitted through the waist |
Massimo Dutti |
More structured, runs smaller |
If you shop across high street and premium brands, trying to remember how each one fits can be exhausting. That’s where Tellar.co.uk comes in.
Find Your White Stuff Size Instantly with Tellar.co.uk
You don’t need to guess your size, scroll through size charts, or waste time returning the wrong fit. With Tellar.co.uk, you can:
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Enter your exact body measurements once
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Instantly see your size in White Stuff and 1,500+ other brands
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Compare sizes across Zara, COS, M&S, Massimo Dutti, Fat Face, and more
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View results in either CM or Inches
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Get fast, accurate answers for both women’s and men’s clothing
It’s 100% free to use and takes less than a minute to get started.
👉 Create your free profile here
👉 Or skip straight to the White Stuff size lookup
Still Unsure? Here’s a Quick Tip
If you're in between sizes:
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Choose your smaller size for relaxed fit tops or boxy knitwear.
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Choose your larger size for jeans, trousers, or dresses with no stretch.
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Use Tellar.co.uk’s guidance to adjust based on fabric and fit.
Tellar even takes into account how much stretch is in a garment—giving you recommendations that are smarter than a generic chart.
The Problem with Guessing Sizes Online
Did you know that over 40% of online fashion returns are due to poor fit?
Guessing your size not only wastes time and money—it’s unsustainable. The packaging, processing, and fuel involved in returns contributes to fashion’s growing carbon footprint.
Using a tool like Tellar.co.uk means fewer returns, more confident shopping, and a better experience every time.
Summary: Is White Stuff True to Size?
Yes—for the most part. But:
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Expect roomy fits in casual and knit pieces
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Trousers are more structured than fast fashion brands
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Measurements matter more than size labels
The easiest way to get it right every time?
Use Tellar.co.uk to check your size before you buy.
Ready to Find Your Perfect Fit?
Follow Tellar.co.uk for More Sizing Guides & Style Tips
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Instagram: @Tellarsizing
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Twitter (X): @TellarSizing
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Pinterest: TellarUK
“Find your size in 1,500+ brands real-time. It’s free & easy.”
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