George at Asda Sizing: Does It Run True to Size

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

George at Asda generally runs true to UK size, though jersey and elasticated pieces can come up slightly generous — which, honestly, is rarely a problem. For a supermarket brand, the sizing consistency is actually better than you might expect, and I say that as someone who grabbed a pair of George trousers on a whim during a weekly shop and wore them to a meeting the same afternoon. No regrets.

But like any brand, there are nuances worth knowing before you click "add to trolley." Below is everything you need, from how the sizing maps across different product categories to what to do when you're between sizes.

The Overall Sizing Picture at George

George clothing is designed to standard UK sizing, and for most women shopping a size 10 to 16, it tracks well. The brand covers sizes 6 to 24 in most ranges, with a plus-size collection that also tends to be well-proportioned rather than just "scaled up," which isn't something every high street brand gets right.

I've styled clients who swear by George for workwear basics and casual staples — and the sizing is part of why. You don't generally need to size up or down dramatically. That said, here are the categories where fit can differ:

Jersey tops, t-shirts & loungewear: These often come up slightly generous, especially in the bust. If you're between sizes, go down. I speak from experience — I once grabbed a size 12 jersey wrap top and it was noticeably roomier than expected. A 10 was perfect.
Jeans & trousers: Generally true to size, though the rise can be lower than some women expect. If you prefer a mid or high rise, it's worth checking the product description.
Dresses: Formal and occasion dresses tend to run true, but stretchy bodycon styles can come up large. If in doubt, size down by one.
Knitwear & sweatshirts: Fairly accurate, with a relaxed fit built in. Sizing down only if you want a more fitted look.
Coats & jackets: True to size in most cases, with good layering room built in — which I appreciate. Nobody wants a coat they can't fit a jumper under.

Petite, Plus & Tall: How Does George Do?

George stocks a Petite range for heights under 5'3" and a Plus size range from size 16 upwards. Both are more thoughtfully cut than you'd expect at this price point. I've recommended George's Petite trousers to shorter clients who struggle to find a cropped length that doesn't look accidentally cropped — and the feedback has been consistently positive.

The Plus range doesn't always extend across every style in the collection, which can be frustrating. But where it is available, the proportions are generally well-considered with adjusted sleeve lengths and necklines that sit properly. Worth checking rather than assuming the whole range isn't available in your size.

What George Does Really Well (and Where It Falls Short)

In my honest stylist opinion, George punches well above its weight for:

Everyday basics — classic tees, leggings, and cami tops that hold their shape
Occasionwear on a budget — the party and occasion range has some genuinely flattering cuts at a fraction of the cost elsewhere
Maternity & nursing — a surprisingly thoughtful and well-sized range
Kids & women's coordinated pieces — not sizing-related, but worth mentioning for the mums reading this

Where it's less consistent: fabric quality can vary quite a bit between product lines, and some pieces lose their shape quickly after washing. It's very much a "buy it for the season" brand rather than a "keep it for years" brand — and at those prices, that's a perfectly fair trade-off.

My Styling Tip: How to Use George Smartly

The savviest way to shop George is to use it for your workhorses — the pieces that sit underneath, layer over, or get worn to death. Think: plain jersey tees, wide-leg joggers, simple shift dresses, or a classic blazer for smart casual days. Layer these with more investment pieces (a great leather belt, quality shoes, a structured bag) and nobody knows or cares that your blouse was £14 at Asda.

I genuinely do this. There's no shame in it. Fashion is about how you put things together, not what the label says.

If You Want a Step Up from George: Brands Worth Trying

If you love the ease of George sizing but want slightly more elevated quality or more on-trend cuts, here are my honest recommendations at various price points:

M&S (Marks & Spencer) — Brilliant for consistent sizing and quality basics. Their Per Una range and core separates are the natural "next step up" from George. Excellent for tailored trousers and knitwear.
Next — Great sizing range including tall and petite. Very similar ethos to George but with slightly better fabric quality and more fashion-forward pieces. Good for workwear and occasion dressing.
ASOS — Huge range, good petite and plus coverage, and size guides are detailed. Great when you know your measurements, as quality varies wildly by brand on their platform.
River Island — Strong on trend-led pieces, especially dresses and going-out looks. Sizing is generally true to UK standard, occasionally cut small in jersey styles.
Phase Eight — Perfect if you want elevated occasionwear without the designer price tag. Gorgeous for weddings, events, and smart work looks. Sizing is true and consistent.
Mint Velvet — A firm favourite of mine for relaxed-luxe dressing. Their sizing runs true and they're excellent for women in their 30s, 40s, and 50s who want easy, stylish, unfussy clothes.
Fat Face — For casual, weekend dressing done properly. Good sizing, sturdy fabrics, and a reliable fit across their denim and knitwear range.
Hush — Understated, beautifully cut basics and loungewear. A step up from George's casual range, with better fabric quality and consistent sizing. Worth it for the staples.

Two independent brands I love right now:

Nobody's Child — An independent British brand doing brilliant things with prints, midi dresses, and sustainable fabrics. Sizing is true to UK standard and their fit notes are genuinely helpful. A brilliant discovery if you haven't come across them yet.
Damson Madder — A small London-based indie label with some of the most joyful, original prints I've seen in years. Their sizing is relaxed and honest, and the quality far exceeds the price point. Genuinely left-field in the best way.

Never Guess Your Size Again — Tellar Does It For You

Sizing varies across every brand on the high street, which is exactly why Tellar.co.uk exists. It's the UK's leading free sizing tool — enter your measurements once and get your precise size matched instantly across 1,500+ brands. No more size guides. No more guessing.

Measure once — bust, waist, hips, or your existing size in a brand you know
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Plus, the Tellar Fashion Hub is a free library of honest, unsponsored posts from our in-house stylists — covering everything from sizing guides to trend edits, brand reviews to body shape advice. No ads. No sponsored content. Just straight-talking style.

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Tellar Fashion Hub | Written by Ella Blake | All posts are independent, honest and unsponsored. Tellar may earn affiliate commission from some links — this never influences editorial recommendations.