Goodfellow & Co. Target Clothing Sizing: Does It Run Big?

The Technical Reality of Goodfellow & Co. Sizing

Target's house brand Goodfellow & Co., launched in 2017, has established itself as an affordable menswear option, but sizing precision isn't its strongest suit. Based on extensive fit analysis and consumer feedback, the brand demonstrates a consistent pattern of running 0.5 to 1 full size larger than standard US sizing across most categories.

This oversized approach appears intentional, targeting the average American male's preference for relaxed fits. However, the execution lacks the consistency found in premium brands, creating a sizing lottery that frustrates consumers seeking predictable fits.

Category-Specific Sizing Analysis

Outerwear: Significantly Oversized

Goodfellow & Co.'s outerwear runs the most generous of all categories. Jacket sizing typically runs 1-1.5 sizes large, with particular issues in chest and sleeve measurements. The brand's shirt jackets and bomber styles are notably oversized, often requiring customers to size down for a contemporary fit.

Technical measurements show their size Medium jackets often measure closer to Large specifications from brands like J.Crew or Banana Republic. This isn't necessarily problematic for layering purposes, but it catches many customers off-guard when expecting standard sizing.

Tops: Inconsistent But Generally Large

T-shirts and casual tops demonstrate the brand's most inconsistent sizing. Basic tees tend to run true to slightly large, whilst long-sleeve shirts and polos can run significantly oversized. The brand's "Perfect T-Shirt" line actually fits closer to standard sizing than their other tops.

Button-down shirts present particular challenges, with chest measurements often 2-3 inches larger than comparable brands. The sleeve lengths also run long, making them less suitable for shorter men under 5'8".

Bottoms: Mixed Results

Trouser sizing shows the most variation within the Goodfellow & Co. range. Jeans tend to run closer to true size in the waist but large in the thigh and seat areas. Chinos and casual trousers often run large in both waist and inseam measurements.

The brand's shortest inseam option is 30 inches, automatically making them unsuitable for many shorter men without tailoring. This represents a significant oversight in inclusive sizing practices.

Fit Inconsistencies: The Core Problem

Beyond running large, Goodfellow & Co.'s fundamental issue lies in inconsistent sizing between different styles within the same category. A size Medium in one shirt style may fit completely differently from a Medium in another, even within the same season's collection.

This inconsistency stems from the brand's manufacturing approach, utilising multiple suppliers without stringent sizing standardisation. Unlike premium brands that maintain tight tolerances across production runs, Goodfellow & Co. appears to prioritise cost efficiency over sizing precision.

Comparison with Established Brands

When compared to established menswear brands, Goodfellow & Co. sizing patterns become clearer:

• vs. J.Crew: Runs 1 size larger in most categories
• vs. Uniqlo: Significantly larger, particularly in chest and shoulder measurements
• vs. H&M: Similar inconsistency but generally larger overall
• vs. Banana Republic: Runs larger across all categories except basic tees

Practical Sizing Recommendations

For optimal fit when shopping Goodfellow & Co., consider these technical guidelines:

For Outerwear: Size down one full size from your usual. If you're between sizes, always opt for the smaller option.

For Shirts: Size down 0.5-1 size, depending on desired fit. Those preferring slim fits should definitely size down one full size.

For Bottoms: Start with your usual waist size but expect looser fits through the leg. Consider your tolerance for relaxed fits versus the cost of tailoring.

For Shorter Men (Under 5'8"): The brand presents significant challenges. Most garments will require alterations, particularly in sleeve and inseam lengths.

Quality vs. Sizing Trade-offs

Understanding Goodfellow & Co.'s sizing requires acknowledging its market position. As an affordable fashion option, the brand prioritises broad appeal over precise fit. The generous sizing accommodates the average American male's preference for relaxed fits whilst keeping manufacturing costs low.

However, this approach disadvantages men seeking contemporary, tailored fits or those with non-average proportions. The sizing inconsistencies compound this issue, making confident online purchasing nearly impossible without prior experience with specific styles.

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Tellar Fashion Hub

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• tellar.co.uk
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Final Verdict

Goodfellow & Co. does run big, but the real challenge lies in its sizing inconsistency. Whilst the generous cuts work for some body types and style preferences, the unpredictable nature of the sizing makes confident purchasing difficult.

For budget-conscious shoppers willing to navigate these sizing quirks, Goodfellow & Co. offers reasonable value. However, those prioritising consistent fit and contemporary styling may find better value investing in brands with more reliable sizing standards.

The key to success with any brand—particularly inconsistent ones like Goodfellow & Co.—lies in understanding your precise measurements and how they translate across different brands. Tools like Tellar eliminate the guesswork, transforming frustrating sizing experiences into confident, successful purchases.