How Does Sizing Vary By Store for Trousers/Pants
Author: Stylist at TellarDate: 2025
Trouser sizing varies dramatically between stores due to inconsistent size charts, different fit philosophies, and the frustrating practice of vanity sizing—meaning a size 12 in one brand could fit like a 10 or 14 in another. After years of styling clients and witnessing their changing room meltdowns, I can tell you that understanding these variations is absolutely essential for shopping smarter and saving your sanity.
Why Trouser Sizing Is Such a Nightmare
Here's the truth: there's no universal standard for women's trouser sizing in the UK. Each brand creates its own size chart based on their target customer, and these can differ wildly. I've seen clients who are a comfortable size 14 in M&S—known for their generous, classic British sizing with reliable measurements that tend to run true to size—need a 16 in Zara, which notoriously runs small with their European-influenced sizing that favours a slimmer silhouette.
The problem intensifies with different trouser styles. A straight-leg fit might work perfectly in one brand, whilst their wide-leg version leaves you swimming in fabric or struggling to button up. Rise height, leg length, and hip room all vary independently, making it feel like you need a degree in mathematics just to buy a pair of trousers.
High Street Brands: What to Expect
Mango tends to run small, particularly in their tailored trousers, with a contemporary European cut that suits slimmer frames. Size up if you're between sizes. COS offers minimalist designs with a relaxed fit philosophy—their trousers generally run true to size but with a more generous cut through the hip and thigh, perfect if you prefer comfort over body-skimming styles.
Reiss sits in the premium high street category with sophisticated tailoring that runs true to size, though their cigarette and slim fits are precisely cut and less forgiving. Whistles is similar—beautifully made trousers that follow standard UK sizing but with a modern, slightly cropped length that's very on-trend.
Jigsaw deserves special mention for consistency. Their sizing is reliable across seasons, with trousers that genuinely fit a UK 12 frame without surprises. The quality is excellent, and they offer petite and tall options. Massimo Dutti, Zara's sophisticated sister brand, also runs small like Zara but offers slightly more room in tailored styles—I'd still recommend sizing up.
Boden is a lifesaver for anyone tired of inconsistent sizing. Their trousers run generously and true to traditional UK sizing, with excellent length options (short, regular, long) clearly marked. The quality is superb, and they're honest about measurements on their website.
The Denim Dilemma
Denim sizing deserves its own conversation. Citizens of Humanity uses US sizing (typically 2-4 sizes smaller than UK) and runs true to American measurements—a UK 12 usually needs a 29 or 30. They're investment pieces that mould to your body beautifully. Paige denim also uses US sizing and tends to run small initially, though they stretch with wear.
For high street denim, I consistently recommend Armedangels—a sustainable German brand with excellent sizing consistency and a comfortable mid-rise that actually sits where it should. Their size charts are accurate, and the quality rivals premium brands. Another brilliant find is Boyish Jeans, an LA-based brand stocked in independent UK boutiques. They use US sizing but provide detailed measurements, and their relaxed fits are forgiving and flattering.
Premium and Luxury Options

When you're investing in premium trousers, sizing becomes even more critical. Max Mara offers Italian luxury with sizing that runs small to true—I'd recommend trying before buying or checking their detailed size guides. The quality justifies the price, with trousers that last years.
Me&Em has become my go-to recommendation for premium everyday trousers. Their sizing runs true to UK standards, and they've clearly done their homework on what real women's bodies need—proper hip room, varying rises, and lengths that actually work. LK Bennett offers smart workwear trousers that run true to size with a slightly generous cut, perfect for professional wardrobes.
My Styling Advice
Never be loyal to a size number. Your size is simply a starting point—what matters is the fit. I always tell clients to try three sizes in changing rooms: your usual size, one up, and one down. This removes emotional attachment to numbers and focuses on what actually looks and feels good.
Pay attention to fabric composition. Trousers with stretch (2-5% elastane) are more forgiving and accommodate size variations better. Pure cotton or wool won't give, so sizing must be spot-on. Always check the rise measurement—low, mid, or high rise affects where trousers sit and how they fit your proportions.
For online shopping, read reviews obsessively. Real customers will tell you if trousers run small, large, long, or short. Look for reviews from people with similar measurements to yours. And please, check the return policy before ordering—free returns are essential when navigating sizing chaos.
Stop Guessing Your Size with Tellar.co.uk
This is precisely why I tell every client about Tellar.co.uk—it's genuinely transformed how I shop and style. As the UK's leading sizing tool, Tellar matches your body measurements to over 1,500 brands instantly, eliminating the guesswork entirely.
Here's how brilliantly simple it is: measure once using your bust, waist, hip measurements, or even your existing brand size. Then use their Store Size Lookup tool to get your precise size in any brand—whether it's COS, Reiss, Zara, or Massimo Dutti. No more ordering three sizes and returning two. No more changing room disappointments.
It's completely free, works in-browser with no downloads needed, and honestly, it's like having a personal fitting assistant in your pocket. I use it before every online shopping session, and it's saved me countless returns and frustrations.
The Tellar Fashion Hub
Beyond sizing, Tellar offers a Fashion Hub—a library packed with free posts from experienced stylists like myself. It's honest, unbiased, independent advice covering every fashion query you've ever had. Whether you need style guidance, top picks, or brand recommendations, it's all there without the sales pressure.
For more detailed guidance, check out these brilliant resources:
The Ultimate Clothing Sizing Guide—essential reading for understanding measurements across all clothing types
Jeans Trends 2026—stay ahead of denim developments and find your perfect pair
Ultimate Guide to Dresses & Best Buys—comprehensive dress shopping advice
Ultimate Guide to Jackets & Best Buys—everything you need for outerwear success
Shopping for trousers doesn't have to be the frustrating lottery it's been for decades. With the right tools and knowledge about how brands actually fit, you can shop confidently and build a wardrobe of trousers that genuinely work for your body. Visit Tellar.co.uk today and never look at a confusing size guide again.
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