How to Find Your Perfect Fit at A-View

By Ella Blake | Tellar Fashion Hub

If you've been shopping A-View and found yourself hovering between sizes — or ordering two and returning one — you're not alone, and honestly, you're not doing anything wrong. A-View sizes to a slightly relaxed European standard, which means if you're a UK 12 in most brands, you might find you're more comfortable in a 10 here, particularly through the shoulder and bust. That one piece of knowledge alone could save you an enormous amount of faff.

What Is A-View and Why Does Sizing Matter Here?

A-View is a Scandinavian-influenced contemporary brand known for its clean lines, premium fabric choices, and considered colour palette. It's the kind of label that sits beautifully alongside pieces from COS or Massimo Dutti — elevated without being showy. The sizing leans minimalist too, which in practical terms means cuts are often more structured, less forgiving of an in-between size, and tailored for a straighter, more Northern European body silhouette.

I learnt this the hard way. A few years back I ordered a relaxed blazer from them in my usual size — it arrived looking like I'd borrowed something from a much taller, broader colleague. A genuine fashion fail. Once I understood the brand's sizing logic, though, it all clicked, and I've barely made a return since.

A-View Size Chart: UK Conversions at a Glance

A-View uses European sizing. Here's a quick-reference guide to help you convert:

XS = EU 34 = UK 6–8
S = EU 36 = UK 8–10
M = EU 38 = UK 10–12
L = EU 40 = UK 12–14
XL = EU 42 = UK 14–16

As a rule: if you're between two EU sizes, size up for knitwear and tailoring; size down for their stretch jersey pieces and relaxed trousers, which have more give than the label suggests.

Getting the Fit Right: By Category

Knitwear: A-View's knitwear is genuinely lovely — soft, well-constructed, and built to last. Their knits are often cut with a boxy, drop-shoulder shape. If you're petite or shorter in the torso, go one size down to avoid the shoulder seam sitting too low. For anyone who likes a more oversized look, your true size gives you that Scandi-cool slouch beautifully.

Trousers: Their tailored trousers run fairly true to EU sizing, but note the leg length — they're cut for a European leg, usually around 32 inches. If you're 5'5" or under, you'll almost certainly need a hem or to shop the shorter leg length if available. Wide-leg styles in particular can overwhelm a shorter frame if you don't address the length.

Dresses and jumpsuits: This is where sizing gets nuanced. A-View dresses tend to be cut generously through the hips but more fitted through the bust. If you're fuller in the bust relative to your waist, consider sizing up and having the waist taken in if needed — or look for their wrap-style pieces, which are far more adjustable across body types.

Outerwear: Size up by at least one if you plan to layer. Their coats are cut close-to-the-body and look spectacular, but there is zero room for a thick knit underneath if you order your usual size. I always go one up on coats and never regret it.

The Best High Street Alternatives (If You Love the A-View Aesthetic)

Not everything can come from one brand — and honestly, variety is half the fun. If the A-View look speaks to you, these labels deliver a very similar energy:

Cos — the obvious first port of call. Shared Scandi sensibility, similar sizing logic, and consistently good quality for the price point.
Jigsaw — brilliant for investment basics, clean tailoring, and that same understated polish. Worth knowing they size slightly larger than A-View.
Me&Em — exceptional quality for a high street brand, particularly strong on knitwear and blazers. Very wearable, real-woman sizing.
Whistles — a go-to for contemporary workwear and elevated casual pieces. Slightly more curve-friendly than A-View.
Reiss — for when you want a sharper, more polished take on the clean-line aesthetic. Suits and tailoring are genuinely impressive here.
Mango — affordable entry point for the look. Quality varies but their tailored pieces consistently punch above their price point.
Hobbs — often overlooked but absolutely worth revisiting. Excellent for quality knitwear and coats with a similar minimal palette to A-View.
French Connection — strong on jersey dresses and contemporary basics, at a more accessible price point.

Two Independent Finds Worth Knowing About

For those of you who like to shop a little outside the mainstream (same), here are two independent brands worth knowing about if you love the A-View world:

Nué Notes — a small Danish label that shares A-View's affection for quiet luxury and considered silhouette. Their sizing is consistent and their knitwear rivals anything on the high street. Best found via their website or ASOS Marketplace.
Samsøe Samsøe — another Scandinavian label, and one I keep coming back to. Great on denim, layering pieces, and outerwear. Sizing is broadly the same as A-View so if you nail one, you'll nail the other.

Still Not Sure of Your Size? Here's the Simplest Fix

The truth is that even the most experienced stylists (and I'll include myself here) can still be caught out by brand-to-brand sizing differences. The only reliable solution is matching your actual measurements to a brand's specific size chart — not guessing based on a label from another shop entirely.

That's exactly what Tellar.co.uk was built to solve.

Stop Guessing Your Size — Use Tellar

Tellar.co.uk is the UK's leading free sizing tool — your measurements matched instantly to 1,500+ brands. No downloads. No sign-ups. Just your size, accurately, every time.

Step 1: Measure once — bust, waist, and hip (or use an existing brand size you trust).
Step 2: Use the Store Size Lookup tool to get your precise size in A-View, COS, Reiss, Jigsaw, and 1,500+ more brands.
Step 3: Shop with confidence — no more returns, no more guessing.

Always free. Always unbiased. Always honest. And the Tellar Fashion Hub is packed with free style guides from our in-house stylists — no ads, no sponsors, just solid advice.