How to find your size at Moschino?

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Moschino runs small by UK standards — sizing in Italian measurements, which typically means you’ll need to go up one size, and sometimes two, compared to your usual British high street size. If you normally wear a UK 12, plan for an Italian 42, not a 40. I cannot tell you how many times I’ve seen clients order based on the number alone and end up in something that won’t zip. Get the conversion right before you buy, and you’ll be fine.

A Bit About Moschino — Who Is It For?

Moschino is one of those brands that you either absolutely get or you don’t, and honestly, I love it for that. Founded in Milan in 1983 by Franco Moschino, the house has always leaned into irreverence — logo-heavy knitwear, pop-art-inspired dresses, power-shouldered blazers that wink at the establishment rather than take it too seriously. Under Jeremy Scott’s long tenure, that playfulness was cranked up to full volume. It is fashion with a sense of humour, and it suits women who aren’t afraid of being noticed.

The ready-to-wear line sits firmly in the luxury bracket, while Moschino Jeans and Love Moschino are the more accessible diffusion ranges. Sizing notes differ slightly between them, so I’ll break each down.

Moschino Size Conversion Chart

Moschino uses Italian sizing across all its mainline collections. Here’s how that maps to UK, US, and EU sizing:

Italian (IT)UK SizeUS SizeEU SizeApprox. Bust (cm)Approx. Waist (cm)368436836338106388767401284091714214104295754416124499794618144610383

Important: Always measure your bust, waist, and hips before ordering, and cross-reference against the specific product’s size guide on the Moschino site — cut can vary significantly between ready-to-wear and knitwear.

Ready-to-Wear & Dresses

Moschino’s mainline ready-to-wear is cut close to the body — intentionally so. These are structured, tailored Italian silhouettes designed for a fitted, body-conscious look. I’d say go with your standard IT conversion, but if you’re between sizes or carry more volume across the hips or chest, size up without hesitation. There is no shame in it — I’ve sized up two in some of their more nipped-waist dresses. The fabric is generally unforgiving (in the best possible way), and the fit at your correct size is immaculate.

Fitted sheath dresses: size up one from your standard IT equivalent if you have a fuller bust or hip
Occasion and column dresses: true to IT size for most frames
Shirt dresses: tend to be more generous — can stay at your usual size

Blazers & Tailoring

The tailoring is where Moschino really earns its stripes, in my opinion. Their blazers are extraordinary — sharp shoulders, nipped waists, beautiful structure. They run true to IT size but are cut for a fairly slim torso. If you plan to layer underneath (a chunky roll-neck, for instance), size up. If you’re wearing it over a thin top as intended, your converted IT size should work well. I once squeezed into an IT 40 when I should’ve taken a 42 — the shoulder sat perfectly but I couldn’t button it. Learn from my mistakes.

Knitwear & Logo Sweaters

This is where Moschino is at its most wearable and its most accessible — those bold logo knits, the teddy bear intarsias, the archive-print jerseys. Knitwear tends to run small to true to size. I’d recommend checking the measurements rather than relying on the label, as the yarn composition affects the fit considerably. Chunky knits offer a little more flexibility; fine gauge pieces are unforgiving across the shoulders.

Logo knitwear: size up one for a relaxed, editorial look (which honestly suits the aesthetic better anyway)
Fine-gauge pieces: check bust measurement carefully, size up if in doubt

Love Moschino & Moschino Jeans

Love Moschino is the diffusion line — younger in spirit, more casual in approach, and slightly more generous in cut than mainline Moschino. Many customers find they can stay at their standard IT conversion here, or even find it runs one size larger. Moschino Jeans (the denim range) tends to run small and narrow in the leg, so I’d size up at least one, possibly two, if you have a fuller hip or thigh. Italian denim cuts are notorious for this — trust me, I have a pair I bought on a very optimistic trip to Milan that still haven’t made it out of the wardrobe.

My Top Styling Tip for Moschino

Moschino is at its best when you commit to the drama. Don’t try to tone it down with a safe outfit — if you’re investing in a logo piece or a show-stopping dress, let it be the whole look. Keep accessories minimal (a simple heel, a small shoulder bag) and let the garment do its job. That’s what it was made for.

What to Buy If Moschino Is Out of Your Budget — Alternatives by Tier

Look, Moschino is an investment, and a significant one. If the price tag isn’t where you are right now (been there), here are the brands I’d point you to instead — grouped by budget:

High Street

Ted Baker — brilliant for that playful, luxe-adjacent aesthetic. Their embroidered and printed pieces genuinely capture some of that Moschino joie de vivre.
River Island — surprisingly strong on bold, statement-led pieces. Their occasionwear and tailoring have improved enormously in recent seasons.
Mango — a go-to for European-cut tailoring and structured blazers at an honest price. Consistently well-reviewed for quality for the cost.
Topshop — still delivering on bold prints and body-con silhouettes that channel the Moschino diffusion spirit.
Urban Outfitters — excellent for logo and graphic-led fashion pieces, particularly knitwear. Good for the irreverent Moschino vibe on a budget.
All Saints — if you want the bold, fashion-forward edge but in a slightly more understated palette, All Saints does it well.
Whistles — excellent tailoring and elevated basics; the blazers especially are worth your attention at this price point.
Claudie Pierlot — sits between high street and premium, with a very European sensibility and beautiful print work that Moschino fans would appreciate.

Premium

Reiss — impeccably cut tailoring and elevated evening pieces. Not as maximalist as Moschino, but the quality-to-price ratio is excellent.
Me&Em — a British brand doing sophisticated, well-made clothes for women who want to look put-together without shouting about it.

Independent & Niche Picks

Never Fully Dressed — a Manchester-born, women-led label doing bold, maximalist prints and body-celebrating silhouettes that absolutely channel Moschino’s energy at a far more accessible price. Their sequin and printed midi skirts are genuinely brilliant.
Kitri — a London-based independent with limited-run collections, beautiful fabrics, and a playful colour palette. Their structured dresses and tailored pieces are made to be noticed, and each drop sells out fast — worth bookmarking.

Find Your Exact Moschino Size — Instantly

Moschino’s Italian sizing can be tricky to navigate. Tellar is the UK’s leading sizing tool — matching your exact measurements to 1,500+ brands so you never guess again. Free. No download. Works in-browser.

Visit Tellar Find My Moschino Size

Measure once using your bust, waist, or hip — or use your size from a brand you already know. Tellar does the rest across 1,500+ brands including Moschino, Cos, Reiss, Arket and more. Always free, always unsponsored.