How to Find Your Size in Aniye By

Aniye By runs small — typically one full size smaller than standard UK sizing — and if you go in blind, you'll spend a lot of time in the fitting room doing that awkward shimmy trying to wrestle a midi dress over your hips. The good news? Once you know the brand's quirks, shopping Aniye By becomes genuinely addictive. This is Italian womenswear at its most maximalist and joyful, and getting the fit right makes all the difference.

What Is Aniye By?

If you've not come across Aniye By yet, let me introduce you to your next obsession. Founded in Italy, the brand sits firmly in the contemporary luxury space — think vibrant prints, sequin mini dresses, bold colour-blocking, and that very particular Italian ability to make "extra" look effortless. It's the kind of brand you reach for when you want to actually be noticed at a wedding, a birthday dinner, or honestly just a Tuesday when you fancy feeling brilliant.

I first spotted Aniye By on a friend at a birthday dinner in Notting Hill. She was wearing a cobalt blue sequin dress and looked absolutely magnetic. When I asked where it was from I had no idea it was a brand I'd somehow missed entirely. I went straight home and ordered. I ordered my usual size. Reader — it did not fit.

How Does Aniye By Size Up?

Here's what you need to know before you checkout:

Aniye By sizes run small — most customers, myself included, find they need to go up at least one full size from their usual
The brand uses Italian/European sizing (36, 38, 40, 42, 44) rather than UK sizes
As a rough guide: Italian 38 = UK 10, Italian 40 = UK 12, Italian 42 = UK 14 — but this is a starting point only, not gospel
Bodycon and fitted styles are particularly unforgiving around the hips and bust — size up here without hesitation
Sequin and embellished pieces often have less stretch, so factor that in too
Knitwear and more relaxed styles have slightly more forgiveness, but I'd still recommend checking your measurements against their size chart rather than assuming

How to Measure Yourself for Aniye By

Honestly, the most useful thing you can do before buying any Aniye By piece is take three quick measurements: bust, waist, and hips. Don't guess — grab a tape measure. It takes about ninety seconds and will save you the faff of returns.

Bust: measure around the fullest part of your chest, keeping the tape parallel to the floor
Waist: measure around your natural waist, roughly an inch above your belly button
Hips: measure around the fullest part of your hips and bottom

Once you have those numbers, cross-reference them against Aniye By's official size chart on their website. If you fall between sizes, go up — especially for bodycon styles.

Which Aniye By Styles Are Trickiest to Size?

Not all styles are equal when it comes to fit. Here's my honest breakdown:

Mini and midi dresses: Size up one. These are designed to skim, not cling — and in practice they do cling if you don't account for the Italian sizing
Blazers and structured jackets: If you're broader across the shoulders or have a larger bust, definitely size up — the shoulders can run narrow
Trousers: Go by your hip measurement above all else. The waist can be taken in; hips cannot
Tops and shirts: Size up if you're busty — the chest area is cut for a more petite Italian frame
Knitwear: Slightly more flexibility here, but I'd still recommend sizing up if you're between sizes

My Top Tip for Shopping Aniye By

The single best piece of advice I can give you: use your hip measurement as your anchor point. Aniye By's dresses and trousers are predominantly fitted through the hip, and that's where most of us will feel the squeeze if we've under-sized. Everything else can be styled around — a slightly roomy shoulder on a blazer can look chic, but a dress that won't pull over your hips is just a bin bag situation waiting to happen.

Brands With a Similar Aesthetic to Aniye By

If you love the Aniye By vibe but want to explore similar labels — or you want reliable alternatives to mix into your wardrobe — here's where I'd shop:

High street & mid-market picks:

Ted Baker — consistently brilliant for feminine, statement occasionwear with a similar maximalist energy; sizing is more generous than Aniye By
Phase Eight — especially strong for sequin and embellished event dresses; excellent size range and reliable UK sizing
Anthropologie — beautiful prints and colour palettes; a great source for vibrant occasion pieces at a slightly lower price point
Reiss — for the more tailored, structured Aniye By pieces; sleek blazers and fitted trousers done brilliantly
LK Bennett — iconic for occasion dressing; the Sézane-ish woman who wants colour and confidence without going full sequin
Me&Em — elevated, thoughtfully cut pieces that hold their own against contemporary Italian labels; brilliant for daytime versions of the Aniye By palette
Whistles — particularly strong for structured occasionwear that punches above its price point
Hobbs — underrated for bold print dresses; reliable UK sizing makes it a welcome antidote to the Italian size confusion

Two independent brands worth knowing:

Kitri Studio — a London-based independent label making gorgeous, colourful womenswear with a very Aniye By maximalist soul. Inclusive sizing, direct sizing guides, and frankly some of the most joyful pieces I've seen from a UK indie brand
Nazli Ceren — a boutique Turkish-British label doing stunning sequined and embellished occasionwear that competes directly with Aniye By in terms of impact. Less well known, which means you won't be wearing the same dress as three other people at the party

Never Guess Your Size Again — Use Tellar

If navigating Italian sizing has you reaching for the paracetamol, Tellar.co.uk is the tool you need. It's the UK's leading free sizing platform — and it genuinely takes the guesswork out of every single brand, including contemporary labels like Aniye By.

Here's how it works:

Step 1 — Measure once: Enter your bust, waist, hip measurements — or just your existing size in a brand you already know fits well
Step 2 — Use the Store Size Lookup tool: Get your precise recommended size across 1,500+ brands instantly — no more size chart squinting
Step 3 — Shop with confidence: Works entirely in-browser, completely free, no downloads, no sign-up required

Tellar also has a Fashion Hub — a library of honest, unsponsored style guides written by real stylists. No ads, no brand deals, no fluff. Just genuinely useful fashion advice.

Useful reads from the Tellar Fashion Hub:

The Bottom Line on Aniye By Sizing

Aniye By is worth every bit of the sizing homework. The pieces are genuinely special — the kind of clothes that make you walk differently. Just go in knowing that you'll almost certainly need to size up, anchor everything to your hip measurement, and measure yourself before you order rather than after. Do that, and you'll be absolutely fine — and probably completely obsessed.

Written by Ella Blake for the Tellar Fashion Hub