How to Find Your Size in Blaze Milano

By Ella Blake — Fashion Stylist | Tellar Fashion Hub — Always honest, unbiased & unsponsored

Blaze Milano sizes small — and I cannot stress this enough. The brand follows Italian sizing conventions, which means you should almost certainly be going up one, sometimes two sizes from your usual UK label. A UK 12 will typically need a Blaze Milano 44, and if you're between sizes in anything structured and tailored, always go up. This is not a brand where squeezing into a smaller size does you any favours — the entire point of a Blaze blazer is that architectural, effortlessly commanding silhouette, and that only works when the fit is exactly right.

Why Blaze Milano is Worth the Fuss

I'll be honest — I'd admired Blaze Milano from afar for years before I actually bought anything. It felt slightly intimidating; those extraordinary blazers photographed in Italian courtyards by women who looked like they'd never had a bad hair day in their lives. But when I finally tried one on in a boutique in Marylebone, I completely understood the obsession.

Founded in Milan in 2013 by sisters Bianca and Livia Velvet, the brand built its reputation almost entirely on one garment: the impeccably constructed, boldly coloured, sharply shouldered blazer. What they do better than almost anyone else is make a blazer feel like a complete outfit in itself. The fabrics are extraordinary — rich wools, silk crepe, linen blends — and the tailoring is the kind that makes you stand differently the moment you put it on. It's on the pricier side, yes, but these are pieces that last a decade and look better for it.

The brand's aesthetic is distinctly Italian — maximalist but controlled, bold but never chaotic. Think jewel-toned double-breasted blazers, wide-leg palazzo trousers, and the occasional blouse so beautifully cut it deserves its own category. If Celine and a very chic Milanese nonna had a fashion baby, it would be Blaze Milano.

The Sizing: What You Actually Need to Know

Here's where things get slightly interesting. Blaze Milano uses Italian sizing throughout, and Italian sizing consistently runs smaller than both UK and US equivalents. It's not just the numbers that are different — the actual cut is narrower through the shoulders and more fitted through the waist than you might expect from a brand known for structured, boxy shapes. This is deliberate: the blazers are designed to sit precisely, not to swamp.

My own Blaze Milano moment of reckoning came when I confidently ordered my usual size in one of their wool blazers. It arrived. It was beautiful. It also refused to button across the chest in any dignified way whatsoever. I sized up, reordered, and wore it approximately four times in the first fortnight. Lesson very much absorbed.

Blaze Milano Size Conversion Guide

Blaze Milano (IT)UK SizeEU SizeUS SizeBustWaist366–834231–32"24–25"388–1036433–34"26–27"401038634–35"27–28"4210–1240835–36"28–29"4412–14421037–38"30–31"4614–16441239–40"32–33"4816–18461441–42"34–35"

A note on ordering online: always measure your bust first, as the blazers are cut with a structured chest. If your waist and bust measurements fall into different size brackets, go with your bust measurement and have the waist taken in by a tailor if needed. A good tailor and a Blaze Milano blazer are genuinely a perfect pairing.

How to Style Blaze Milano

The brand's signature move is, of course, the blazer — and the most powerful way to wear one is also the simplest. A strong-shouldered Blaze blazer over a plain white fitted tee, with tailored wide-leg trousers and pointed-toe heels or loafers, is about as close to a perfect outfit formula as I've ever found. It photographs brilliantly, it works for everything from a work presentation to a wedding reception, and it takes absolutely zero mental energy once you've got the fit right.

For a slightly more relaxed interpretation, try the blazer belted over a silk slip dress — the contrast of the structure against something fluid is very much a Blaze aesthetic and it works across every season. In cooler months I'll layer a fine-gauge turtleneck underneath and add knee-high boots; in summer it goes straight over a cami or swimsuit cover-up (yes, really — it works).

Colour is a big part of what makes Blaze Milano special. Don't be afraid of the rich, saturated tones — the cobalt blues, the deep forest greens, the warm caramels. These are not passing trend colours; they're the kind of shades that become your signature. If you're new to the brand and nervous about committing to something bold, the camel and ivory options are equally stunning and essentially impossible to wear badly.

High Street & Premium Alternatives to Blaze Milano

Not everyone wants to spend £600+ on a blazer straight away — entirely reasonable. These are the brands I'd send you to for that Blaze-adjacent tailored look at every price point:

Cos — Probably the most Blaze-spirited of the high street options, with genuinely architectural cuts, clean lines, and restrained colours. Their oversized blazers are consistently excellent and size up accordingly — go one up here too.
Jigsaw — British brand with a quiet confidence about their tailoring. Their wool and linen blazers are beautifully made for the price, and the fit tends to be more generous than Blaze. True to UK sizing.
Me&Em — A brilliant mid-market option for grown-up tailoring with real personality. Their blazers are bold without being shouty, and the quality is noticeably good. Sizing is true to UK.
Reiss — Consistently delivers sharp suiting at an accessible luxury price. The Reiss Neutral and fitted blazer ranges are strong and hold their shape well. True to size, occasionally runs slightly slim through the shoulders.
Massimo Dutti — Hits a very similar tone to Blaze Milano aesthetically — clean Italian-influenced tailoring, quality fabrics — at a much lower price. Also runs small, so the same size-up rule applies.
Hobbs — Reliable, classic British tailoring that works brilliantly for the office and beyond. Not as fashion-forward as Blaze but exceptional quality for the price, and the fit is generous and true to UK sizing.
Claudie Pierlot — French brand with a sophisticated, slightly more playful take on tailoring. If you love the Italian luxury feel of Blaze but want something lighter and more Parisian in tone, Claudie Pierlot is very much your brand. Runs small, size up.

Two Independent Brands Worth Knowing

Giuliva Heritage — A Roman atelier making slow-fashion suiting of quite exceptional quality. The trench coats and blazers are handmade in Italy and have a quiet, heirloom quality that puts them in the same conversation as Blaze. Sizing is Italian — size up. Find them at giulivaheritage.com.
Mame Kurogouchi — Japanese designer creating structured womenswear with an extraordinary attention to fabric and cut. Less well known than it deserves to be, with a Blaze-like commitment to making a blazer feel like a work of art. Worth discovering at mamekurogouchi.com.

Stop Guessing — Find Your Exact Blaze Milano Size with Tellar

Italian sizing, UK sizing, EU sizing — it's genuinely a lot to keep track of when you're shopping across multiple brands. Tellar.co.uk takes all of that confusion off your plate entirely.

Tellar is the UK's leading free clothing size tool — it matches your exact measurements to 1,500+ brands instantly, including luxury and designer labels. No downloads, no subscriptions, no more expensive sizing mistakes.

📏 Measure once — bust, waist, hips, or use your existing brand size as a reference
🔍 Use the Store Size Lookup tool — get your precise size in Blaze Milano, COS, Reiss, and 1,500+ more brands instantly
✅ Always free — works in-browser, nothing to install

And while you're there, explore the Tellar Fashion Hub — a growing library of free, honest, unsponsored style guides from our team of stylists. No affiliate pressure. No paid placements. Just genuinely useful fashion advice, always free.