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How to Find Your Size in Jeans: The Complete Stylist's Guide

Author: Stylist at TellarDate: 2025

Finding your perfect jeans size starts with measuring your waist at its narrowest point and your hips at their fullest, then cross-referencing these measurements with each brand's specific size chart rather than relying on a single number. As someone who's helped hundreds of clients navigate the minefield of denim sizing over the years, I can tell you that jean sizes are notoriously inconsistent across brands – what fits as a size 12 in one shop might be a 14 in another, and that's completely normal.

The Essential Measurements You Need

Before we dive into brand-specific advice, let's get your measurements sorted. You'll need a soft measuring tape and ideally someone to help you get accurate readings.

Waist: Measure at the narrowest part of your torso, usually just above your belly button. Keep the tape measure snug but not tight – you should be able to slip a finger underneath.

Hips: Measure around the fullest part of your hips and bum, typically about 20cm below your waist. This measurement is crucial for how jeans will fit over your curves.

Inside leg: From your crotch to where you want the jeans to end. For ankle grazers, this might be 68-70cm, whilst full-length jeans are usually 76-78cm for average height.

Understanding Different Sizing Systems

Here's where it gets interesting – and slightly maddening. UK brands typically use sizes 6-20, European brands use 34-46, and American brands use 0-16 or 24-34 for waist measurements. Don't get me started on 'vanity sizing' where brands deliberately size up to make customers feel better about themselves!

High Street Heroes: Where to Find Your Perfect Fit

Zara tends to run small and uses European sizing, so size up from your usual UK size. Their jeans are cut for a sleek, contemporary silhouette that's particularly flattering if you're petite to average height.

Mango also uses European sizing and runs slightly small. I love their jeans for clients who want quality denim with a Spanish flair – the fits are sophisticated and the washes are always on-trend.

H&M sizing can be inconsistent, but their divided range offers excellent value. Try on rather than buying online if possible, as their sizes can vary between different jean styles within the same collection.

ASOS is brilliant for extended sizing and offers detailed size guides with model measurements. Their own-brand jeans run true to size, and they stock multiple brands so you can compare fits easily.

M&S has improved their denim game significantly. Their sizes are generous and consistent, perfect if you prefer a comfortable fit. The per una range offers more contemporary cuts.

Topshop (now under ASOS) was always known for trend-led denim. Sizes run small, particularly in their skinny and mom jean styles, so consider sizing up.

Levi's remains the gold standard for denim sizing consistency. Their numbered sizing (501, 511, etc.) corresponds to different fits, and once you know your Levi's size, you can confidently shop online.

Premium Picks Worth the Investment

When you're ready to invest in quality denim, Citizens of Humanity offers exceptional fits with premium fabrics. Their sizing runs true to US measurements, and the quality justifies the price point. Each style is cut to flatter different body shapes beautifully.

Paige creates jeans with incredible stretch recovery, meaning they'll keep their shape wear after wear. Their sizing is consistent across styles, and they're particularly good if you have curves that need accommodating.

Luxury Options for the Ultimate Fit

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At the luxury end, brands like Frame, J Brand, and Mother Denim offer superior fabrics and construction. These typically run small, so size up from your high street size. The investment pays off in longevity and fit.

Body Shape Considerations

If you're pear-shaped, look for jeans with a slightly higher rise that won't gap at the waist. Apple shapes benefit from mid-rise styles that sit comfortably without digging in. Petite frames should avoid excessive distressing or wide legs that can overwhelm, whilst taller figures can carry off any style confidently.

My Professional Tip: Always check the fabric composition. More than 2% elastane and your jeans will stretch significantly with wear, so buy them slightly snug. Pure cotton denim will give but won't bounce back, so buy for comfort.

The Online Shopping Strategy

When shopping online, read reviews mentioning sizing – real customers often mention if items run large or small. Check the brand's return policy before ordering, and don't be afraid to order two sizes to ensure the perfect fit.

Never Guess Your Size Again with tellar.co.uk

Here's where I always recommend my clients start: tellar.co.uk, the UK's leading sizing tool that matches your body exactly to over 1500 brands instantly. No more squinting at size guides or playing sizing roulette!

How Tellar Works:

  1. Measure once using your bust, waist, hip measurements, or input your existing brand size
  2. Use their tellar.co.uk
  3. tellar.co.uk
  4. Ultimate Guide to Jackets & Best Buys
  5. Final Words of Wisdom

    Remember, the perfect jeans aren't just about the size on the label – they're about how they make you feel. Don't get hung up on numbers; focus on fit, comfort, and confidence. With accurate measurements and the right tools like Tellar, you'll never have to guess your size again.

    The key is patience and knowing that every brand cuts differently. Once you find your perfect fit in a particular brand, stick with them for future purchases, but don't be afraid to explore new brands armed with your accurate measurements.

    Happy jean hunting!

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