How to Make Jeans Softer? Do They Get Softer Over Time?

Yes, jeans absolutely get softer over time through natural wear, but there are several tried-and-tested methods to speed up this process and achieve that coveted lived-in feel much faster. As someone who's spent years styling clients and wrestling with stiff new denim, I can tell you that the right techniques can transform even the most rigid raw denim into butter-soft perfection.

Nothing quite compares to that frustrating feeling of slipping into brand-new jeans that feel like cardboard against your skin. But here's the thing - with the right approach, you can bypass months of uncomfortable wear and get straight to the good bit: jeans that feel like they were made just for you.

The Science Behind Softening Denim

Denim naturally softens through mechanical action - the fibres break down slightly with movement and washing, creating that flexible, comfortable feel. Cotton fibres relax, and any sizing or starch used in manufacturing gradually washes out. However, this natural process can take 20-30 wears, which is precisely why I always recommend accelerating it.

Pre-Wash Preparation Techniques

The Salt Water Soak Method

My go-to technique involves soaking new jeans in cold salt water for 2-3 hours before their first wash. Mix one cup of salt with a basin of cold water - this helps relax the fibres without affecting the colour. I've used this method countless times with clients, and it works particularly well with rigid denim from brands like Cos (known for their structured, architectural denim) and Zara (whose affordable raw denim can be quite stiff initially).

Fabric Softener Pre-Treatment

For particularly stubborn denim, I recommend a diluted fabric softener soak. Mix one part fabric softener with three parts cold water, soak for 30 minutes, then proceed with normal washing. This works brilliantly with premium denim that's been heavily starched.

Washing Techniques That Work

The Gentle Cycle Approach

Always wash new jeans on a gentle cycle with cold water and a quality fabric softener. I swear by adding half a cup of white vinegar to the rinse cycle - it helps break down any remaining starch whilst preserving the colour. Brands like H&M (great for trend-led affordable denim) and Mango (excellent mid-range options with good stretch) respond beautifully to this treatment.

The Tennis Ball Trick

Pop two clean tennis balls in the dryer with your damp jeans. The mechanical action helps break down stiff fibres much faster than air-drying alone. This technique is particularly effective with straight-leg styles from M&S (reliable quality at accessible prices) and the more structured fits from Reiss (premium denim with excellent tailoring).

Physical Softening Methods

Strategic Wear and Movement

Wear your jeans around the house whilst doing gentle stretches, yoga, or housework. The combination of body heat and movement naturally loosens the fibres. I often recommend this approach with clients buying from Whistles (sophisticated cuts that need breaking in) or French Connection (fashion-forward styles that can initially feel rigid).

The Massage Technique

Sounds odd, but gently massaging areas like knees, seat, and thighs whilst wearing slightly damp jeans accelerates the softening process. Focus on stress points where you need the most flexibility.

Brand-Specific Recommendations

High Street Heroes

Asos offers an incredible range of pre-softened denim in various washes - their vintage-style jeans come perfectly broken in. For classic cuts, Next provides reliable quality that softens beautifully after just a few wears, whilst their stretch blends offer immediate comfort.

Premium Picks

For those investing in quality, Citizens of Humanity creates exceptionally soft denim using innovative washing techniques, whilst Mother Denim specialises in that perfectly lived-in feel from day one. Their vintage-inspired cuts feel like second skin immediately.

Luxury Investment

Frame and AG Jeans use premium Japanese denim that's pre-treated for incredible softness, justifying the higher price point with superior comfort and longevity.

Timeline Expectations

With these techniques, expect noticeable softening within 3-5 wears rather than the typical 20-30. Raw denim takes longer (8-10 wears with treatment), whilst pre-washed and stretch denim responds almost immediately.

Common Mistakes to Avoid

Never use hot water on new jeans - it sets stains and can cause unwanted fading. Avoid over-drying, which makes fibres crispy rather than soft. And please, resist the urge to use bleach or harsh chemicals, which damage the fabric structure.

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Remember, the perfect pair of jeans should feel like a second skin. With these softening techniques and the right fit from Tellar's sizing expertise, you'll never have to endure stiff, uncomfortable denim again!