Lands' End Sizing: Does It Run Big? The Complete Guide

I've lost count of how many clients have come to me confused about their Lands' End purchases. The American heritage brand, beloved for its quality outdoor wear and classic pieces, has a sizing system that catches many UK shoppers off guard. But once you crack the code, you'll understand why so many people swear by their pieces for both style and longevity.

Why Lands' End Runs Large

Lands' End follows American sizing conventions, but even accounting for the transatlantic conversion, their cuts are genuinely generous. This isn't accidental—it's part of their design philosophy. The brand originated as a sailing gear company, and that relaxed, comfortable fit has remained central to their aesthetic. They design for movement, layering, and all-day comfort, which translates to roomier proportions across the board.

Customer feedback consistently confirms this: women who typically wear a UK size 12 in brands like Next (known for their reliable, true-to-size fitting across their extensive range) or M&S (whose sizing has become increasingly consistent over recent years) often find themselves comfortably in a Lands' End size 10. It's particularly pronounced in their trouser fits, where the difference can be even more dramatic.

Breaking Down the Sizing By Category

Trousers and Jeans

This is where Lands' End sizing is most generous. Their cords, chinos, and casual trousers consistently run large through the waist and hips. If you're usually a 14 in Zara (which tends to run small and fitted) or H&M (known for their trendy, younger fits), you'll likely need a 12 in Lands' End bottoms. The brand's emphasis on comfort means they've built in extra room that might feel overwhelming if you prefer a more tailored silhouette.

Tops and Knitwear

Whilst still generous, tops are slightly more true to size, especially when you factor in bust measurements. However, their relaxed cuts mean that if you prefer a fitted look, you'll still want to size down. Their knitwear, in particular, is designed for layering, so don't expect the close fit you'd get from COS (celebrated for their minimalist, precise cuts) or Whistles (known for their contemporary, well-tailored pieces).

Outerwear

Their coats and jackets follow the same generous philosophy. Designed for layering over knitwear, they run large throughout the body. This works brilliantly if you want to layer a chunky jumper underneath, but can look overwhelming if you prefer a more streamlined silhouette.

My Professional Sizing Strategy

Based on years of helping clients navigate this, here's my failsafe approach: start with one size down from your usual UK size, particularly for bottoms. For tops, consider your preferred fit—if you like things fitted, go two sizes down; if you prefer relaxed, stick with one size down.

Always check their size guide, but more importantly, read the customer reviews. Lands' End customers are remarkably helpful about fit, and you'll often find comments like "I'm usually a 12 but needed a 10" or "runs very large, size down."

How Different Brands Compare

Understanding how Lands' End compares to other brands helps contextualise their sizing:

Boden (known for their colourful, well-cut pieces) runs more true to size, so if you wear a 12 there, you'll likely need a 10 in Lands' End.

White Company (famous for their elevated basics and relaxed luxury) has similarly generous cuts but tends to be more consistent with UK sizing expectations.

Fat Face (beloved for their casual, outdoorsy aesthetic) runs closer to true to size, making Lands' End feel particularly roomy in comparison.

Seasalt Cornwall (known for their coastal-inspired, practical pieces) has a more fitted approach to their cuts, so the contrast with Lands' End is quite stark.

For a more premium comparison, Damson Madder (the sustainable indie brand known for their distinctive prints and thoughtful cuts) tends to run true to size with a more contemporary fit, whilst Ninety Percent (creating some of the hardest-working sustainable basics you'll own) offers a more streamlined silhouette that feels modern and precise.

The Quality Trade-Off

Here's what makes the sizing challenge worthwhile: Lands' End quality is genuinely excellent. Their cotton feels substantial, their knitwear holds its shape after countless washes, and their outerwear stands up to proper British weather. Once you've mastered their sizing, you'll understand why they have such a loyal following.

The brand's commitment to durability means pieces last for years, making them excellent value despite the initial investment. Their customer service is also legendary—they genuinely stand behind their products and will help you find the right fit.

Shopping Tips From a Stylist

Order two sizes if you're unsure—their returns policy is excellent and free. Check if they have True Fit sizing on the product page, which can provide personalised recommendations based on other brands you wear. Look for terms like "relaxed fit" or "classic fit" in product descriptions, as these indicate additional room.

Consider the fabric content too. Their cotton pieces tend to maintain their size after washing, but anything with elastane might have a bit more give. For special occasions or when fit is crucial, it's worth ordering early to allow time for exchanges.

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