Loose Jeans - The Ultimate Guide: What Body Shape They Flatter, How to Style & Best Brands

Loose jeans are having their biggest moment since the '90s, and for good reason – they're universally flattering, supremely comfortable, and endlessly versatile. As someone who's styled countless clients over the years, I can tell you that loose jeans work brilliantly on every body shape when you know how to choose and style them correctly. The key is understanding the nuances between relaxed fit, boyfriend style, and wide-leg cuts, then selecting the right rise and styling techniques for your figure.

Why Loose Jeans Work for Every Body Shape

The beauty of loose jeans lies in their ability to create a relaxed, effortless silhouette that doesn't cling or restrict. Unlike skinny jeans that can emphasise areas you'd rather minimise, loose jeans offer a forgiving fit that skims your body beautifully. They create vertical lines that elongate your frame and provide the perfect canvas for layering.

I've found that clients who were initially sceptical about loose jeans quickly become converts once they experience the confidence boost that comes with wearing something that feels as good as it looks. The trick is choosing the right style for your proportions.

Styling Loose Jeans for Different Body Shapes

Pear Shape (Fuller Hips and Thighs)

If you're pear-shaped, loose jeans are your best friend. Opt for a high-waisted style with a slightly tapered leg rather than completely straight. This creates a balanced silhouette by defining your waist and skimming over your hips. Pair with fitted or slightly cropped tops to show off your waistline. Avoid oversized tops that hide your proportions entirely.

Apple Shape (Fuller Midsection)

Choose loose jeans with a mid to high rise that sits comfortably at your natural waist. Look for styles with a relaxed fit through the hip and thigh that gradually tapers toward the ankle. This creates a streamlined silhouette without being too boxy. Flowing blouses tucked in partially or knotted at the side work beautifully.

Rectangle Shape (Balanced Proportions)

You can wear virtually any loose jean style! Experiment with different rises and leg shapes. Try wide-leg styles with cropped jumpers, or boyfriend jeans cuffed with fitted tees. Use accessories like belts to create waist definition when desired.

Hourglass Shape (Defined Waist)

High-waisted loose jeans that nip in at your natural waist will showcase your curves beautifully. Avoid styles that are too baggy through the waist area, as this can hide your natural shape. Fitted tops work wonderfully to maintain your proportions.

How to Style Loose Jeans: My Top Styling Tips

The Tucked-In Approach

Tuck in fitted tops, blouses, or knitwear to define your waist. This creates structure and prevents you from looking swamped. A half-tuck or front-tuck can look more casual and modern than a full tuck.

Layer Strategically

Loose jeans are perfect for layering. Try a fitted base layer with an open cardigan or blazer. The key is maintaining some structure somewhere in your outfit – if your jeans are relaxed, your top layers should provide definition.

Choose the Right Footwear

The shoes you choose can completely change the look of loose jeans. Heeled boots or trainers create a modern, casual vibe. For a more polished look, try pointed-toe ankle boots or loafers. Avoid shoes that are too chunky, as they can make loose jeans look overwhelming.

Mind the Proportions

Remember the golden rule: if one part of your outfit is loose, another should be fitted. This creates visual interest and prevents you from looking shapeless.

Best Brands for Loose Jeans

High Street Heroes

COS - Their relaxed denim is impeccably cut with a modern, minimalist aesthetic. The fit is consistently flattering across different body types.

& Other Stories - Excellent selection of loose fits with contemporary washes. Their boyfriend jeans are particularly well-proportioned.

Arket - Sustainable options with a focus on timeless cuts. Their loose jeans have a refined, elevated casual feel.

Weekday - Great for fashion-forward loose styles at accessible prices. They often have unique washes and fits you won't find elsewhere.

Premium Picks

Everlane - Their '90s cheeky jean offers the perfect relaxed fit with premium denim that improves with age.

Reiss - Sophisticated loose fits that work beautifully for smart-casual occasions. The quality and cut are exceptional.

Whistles - Contemporary styling with attention to fit details. Their barrel leg jeans are particularly flattering.

Ganni - Danish brand offering playful takes on loose denim with unique washes and contemporary cuts.

Designer Investments

Agolde - The gold standard for premium loose jeans. Their Criss Cross and Balloon styles are cult favourites for good reason.

Citizens of Humanity - Luxurious denim with impeccable fit and vintage-inspired washes that feel authentically worn-in.

Totême - Scandinavian minimalism at its finest. Their loose jeans are investment pieces that will never go out of style.

Lemaire - For those seeking truly unique silhouettes, their architectural approach to loose denim creates stunning, statement-making pieces.

Key Details to Look For

When shopping for loose jeans, pay attention to the rise – high-waisted styles are generally most flattering and on-trend. Look for quality denim with some structure rather than overly soft, flimsy fabric that won't hold its shape. The inseam length is crucial too; loose jeans often look best when they hit at the ankle or can be cuffed for a more polished appearance.

Consider the wash carefully. Darker washes are more versatile and can be dressed up or down, while lighter washes have a more casual, vintage feel. Distressing can add character but choose subtle details that won't date quickly.

Never Guess Your Size Again with Tellar.co.uk

Finding the perfect loose jeans is so much easier when you know your exact size across different brands. That's where Tellar.co.uk comes in – the UK's leading sizing tool that matches your body exactly to over 1,500 brands instantly.

How Tellar Works:

Measure once using your bust, waist, hip measurements, or your existing brand size
Use the Store Size Lookup tool to get your precise size in any brand – COS, Reiss, Everlane, Arket & more
Always free, no downloads needed – works in-browser

Plus, explore the Tellar Fashion Hub – a library stacked with free posts from top stylists. Honest. Unbiased. Independent and always free style advice, top picks, and best brands.

More Essential Guides:

Final Thoughts

Loose jeans represent more than just a trend – they're a return to comfortable, confident dressing that doesn't compromise on style. The key to mastering this look is understanding your body shape, choosing quality pieces that fit well in the right places, and styling them with intention.

Remember, the best loose jeans are the ones that make you feel fantastic when you put them on. Don't be afraid to try different styles and brands until you find your perfect fit. With the right pair and styling knowledge, loose jeans can become the most-worn item in your wardrobe – and you'll understand why they've become such a modern classic.