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Making Sense of Size Charts Online (Without a Measuring Tape)

Author: Stylist and brand team at Tellar

Date: 2025

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Online shopping should be easy — but navigating confusing size charts without a measuring tape can feel impossible. Don’t worry. You can still find your correct size using smart comparisons, trusted tools, and simple at-home tips.

Here’s how.


1. Understand What Size Charts Actually Show

Size charts typically list body measurements (e.g. bust, waist, hips) for each clothing size.

Example from a standard UK size chart:

Size

Bust (cm)

Waist (cm)

Hips (cm)

10

86

68

92

12

91

73

97

14

96

78

102

But here’s the catch: those numbers vary by brand — and even by item (e.g. slim jeans vs. wide-leg).


2. How to Estimate Your Size Without a Measuring Tape

🧥 Use Well-Fitting Clothes You Already Own

Grab your favourite top, jeans, or dress — the one that fits best — and:

  • Lay it flat on a table

  • Measure key areas using a ruler, string, or A4 paper sheets (21 cm width each)

  • Multiply flat measurements by 2 to estimate full body size

Example:

  • Jeans waistband: 36 cm flat = 72 cm waist

  • Hip across: 48 cm flat = 96 cm hips

This gives you a good base to compare to brand size charts.


3. Use Smart Tools Like Tellar.co.uk

Even without a tape, Tellar.co.uk can help you estimate your correct size in over 1,500 brands.

If you don’t know your exact measurements:

  • Use Tellar’s store-based option:

    “I know my size in a certain brand”

    → Select the brand and your usual size

    → Tellar will estimate your bust, waist, and hip measurements

    → Then match them to every other brand on the platform

✅ Works in seconds

✅ Free and accurate

✅ No measuring tape needed

👉 Try the store-size method here


4. Know Your Brand Fit Tendencies

If you can’t measure yourself at all, just knowing how brands fit can help:

Brand

Fit Style

Size Notes

Zara

Slim fit

Runs small

H&M

Mixed

Basics true to size

Cos

Oversized

Size down

White Stuff

Generous

Runs large

Mango

Standard

Check hips closely

💡 Tellar factors in brand fit behaviour to give you the right size, not just a guess.


5. Watch Out for International Size Confusion

Don’t rely on number conversions alone:

  • UK 10 ≠ always US 6

  • EU 38 ≠ always UK 10

Brands interpret sizes differently. A UK 10 in Zara fits like an 8. In Next, it may fit like a 12.

Tellar.co.uk does the conversion and the fit check for you.


✅ Summary: What To Do Without a Tape Measure

Method

What You’ll Need

Accuracy

Use your clothes

A ruler or paper

✅ Good

Use store-based size on Tellar

Just brand + usual size

✅ Very good

Guess from brand chart alone

Size chart only

⚠️ Risky

Best option:

➡️ Use Tellar.co.uk — even without a tape


Final Tip: Get a Free Printable Measuring Tape

Still want to measure properly later?

🎁 Download Tellar’s free measuring tape here — print it, cut it out, and you’re ready to go.


No more size chart headaches. No more returns. One quick setup and you're done.

“Find your size in 1,500+ brands real-time. It’s free & easy.”

➡️ www.Tellar.co.uk