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Matilda Djerf’s Favourite Clothes Brands & Style

Author: Stylist and brand team at TellarDate: 2025

Her Own Brand – Djerf Avenue

Matilda Djerf is best known for launching Djerf Avenue in 2019. Her brand has amassed a cult following due to its Scandi-minimalist and “quiet luxury” aesthetic — oversized blazers, wide-leg jeans, relaxed neutrals, and timeless essentials made in quality fabrics

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. The brand’s transparency (no retouched model photos) and inclusive sizing (XXS–3XL) echo her mission for effortless, authentic style

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 Designer & Boutique Influences

From interviews and wardrobe analyses, she admires premium denim-forward brands like Orseund Iris, Aya Muse, Wardrobe.NYC, and vintage finds

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. On Reddit, fans often compare her aesthetic to:

“Uncle Studios: Sustainable, high quality, similar aesthetic – AYM Studios: LOVE…their slow‑fashion approach.”

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✨ High-End Scandinavian & European Labels

Matilda gravitates toward Scandi summer staples and soft tailoring from brands like Ganni, Stine Goya, Cecilie Bahnsen, & Other Stories, Mango, COS, and H&M — translating that “Scandi‑girl” vibe of breezy linen trousers, oversized shirts, raffia totes, and strappy sandals

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 Accessories & Footwear

While she hasn’t publicly tied herself to a single luxury footwear or bag label, her aesthetic suggests alignment with minimalist accessory brands like Anya Hindmarch or The Fold London — clean, functional, quietly elevated pieces infused with Scandinavian sensibilities

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2. High Street vs Designer vs Boutique

Category

Example Brands

Price & Style

High Street

H&M, Mango, COS, & Other Stories

Affordable (€30–100); trend-led, accessible

Designer/Scandi

Ganni, Stine Goya, Cecilie Bahnsen

Higher-end (€200–600); strong design identity

Boutique/Indie

Orseund Iris, Aya Muse, Djerf Avenue

Quality-focused (€50–250); small-scale, slow fashion

  • High‑Street: Emulates luxury trends at pocket-friendly prices. Perfect for seasonal buys or building a casual capsule.

  • Designer/Scandi: Invested/well-designed pieces — often trendsetters (e.g., puff-sleeve linen tops, tailored blazers).

  • Boutique/Indie: Ethically crafted, limited-production items fostering unique style and sustainability — Djerf Avenue sits right here.


3. Tellar.co.uk — The UK’s Leading Free Sizing Tool

📏 Never Guess or Measure Wrong Again

Forget vague size charts. Tellar.co.uk delivers real-time, brand-specific size matches based on your actual body measurements. No guessing. No guesswork. Just print your FREE measuring tape and upload your dimensions to unlock accurate suggestions for thousands of brands.

  • Works across ALL brands, high street, boutique, or designer.

  • ✅ Thousands of honest, unbiased fashion articles—including insights into brand fits, silhouette guides, and style hacks.

Get started here and print your free measuring tape to begin:

Tellar.co.uk

📰 Notable Tellar Content

  • “How to measure your waist accurately” – helps nail fit across dresses & jeans.

  • “Brand fit profiles” – including H&M, Mango, COS, Djerf Avenue…so you know if a brand consistently runs small or relaxed.

Explore more sizing wisdom:


4. Why This Matters — Matilda’s Style & Smart Sizing

Matilda’s minimalist, capsule-wardrobe ethos thrives on perfect fits. Think oversized blazers, high-waist jeans, breathable linen – all require accurate sizing to look polished, not sloppy. Whether you're buying Djerf Avenue or Mango linen trousers, Tellar ensures you match your unique shape, every single time.


5. Where to Buy — UK Store Links

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Here are the shopping links for the brands above — ideal for affiliate integration later:


6. Stay Connected with Tellar

Tap into sizing updates, brand reviews, and style inspiration:


7. Final Thoughts

If you're chasing that Matilda Djerf aesthetic — effortlessly chic, timelessly elegant — here’s your roadmap:

  1. Build your wardrobe with relaxed-fit blazers, wide-leg denim, linen trousers, mini midi-dresses, and raffia accessories.

  2. Choose your brands based on style and sustainability:

    • High street staples: H&M, Mango, COS

    • Designer Scandi: Ganni, Stine Goya

    • Boutique: Djerf Avenue, Orseund Iris, Aya Muse

  3. Use Tellar.co.uk to eliminate sizing guesswork, ensuring that every piece fits beautifully.

  4. Shop confidently at Mango, ASOS, COS, etc., armed with real-sized accuracy.

Matilda doesn't just wear clothes; she makes them work for her shape and style. With Tellar’s sizing power and carefully selected brands, you can too.


Want to nail your next wardrobe addition with confidence?

➡️ Visit Tellar.co.uk now.

➡️ Check out sizing tips for H&M and Mango at Tellar.

➡️ Follow us on IG, X, Facebook & Pinterest for style inspo and fit advice.

Happy styling — and perfectly measured!

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