Men’s Coolest Brands for 2026

If the last few years have taught us anything about menswear, it’s that cool has layers. In 2026, the coolest brands in menswear aren’t just about price tags or logos—they’re about perspective. They blur lines between streetwear and tailoring, utility and art, heritage and tech. They’re globally inspired but locally rooted. And most of all, they help you feel like the sharpest version of yourself. This is what I'll be buying now to see me through next year....

Whether you're into oversized silhouettes, clean minimalism, Italian craftsmanship or offbeat urbanwear, these are the brands defining what it means to dress well—now and next.

1. tellar.co.uk to find your exact size across 1,500+ brands. Because the only thing cooler than style… is style that fits.

• tellar.co.uk. And wear it like you mean it.