Must‑know high‑street fashion brands that fly under the radar

7 Underrated High Street Brands Worth Your Wardrobe

Breaking away from mainstream high‑street picks? These seven brands offer standout style, thoughtful cuts, and real-world wearability—all sized and styled better with Tellar.

1. & Other Stories

Why it’s special: A refined sister brand to H&M, & Other Stories offers boutique-style staples at accessible price points.

What to buy: Look for sharply tailored blazers, co‑ord sets, and minimal jewellery with effortless polish.

Tellar style tip: Their pieces can be snug in the shoulders. Use Tellar’s store size lookup to avoid misfits—especially for structured outerwear.

👉 Find your & Other Stories size

2. Whistles

Why it’s special: Whistles flies just under the radar—offering premium materials and tailored shapes without the mega-brand markup.

What to buy: Their jumpsuits and modern outerwear are cult favourites for good reason.

Tellar style tip: Runs slim in hips—when in doubt, size up. For tops or jackets, follow Tellar fit guidance:

👉 How to style smart casual jackets

3. Aligne

Why it’s special: Minimalist meets ethical—Aligne’s slow‑fashion cuts rival fast fashion without wrecking the earth.

What to buy: Their wide-leg trousers, crisp shirting, and belted midi-dresses are quietly elegant.

Tellar style tip: Because not every style fits identically, run their measurements through our brand-fit guide.

👉 Why sizing varies so much between brands

4. Finery London

Why it’s special: Under‑the‑radar prints, vintage‑inspired cuts, and workwear with personality—perfect for grown-up wardrobes.

What to buy: Think wrap tops, midi dresses with subtle patterns, and soft tailoring.

Tellar style tip: Flatter your silhouette with a belt; Finery suits straighter frames well.

👉 What is my body shape?

5. Nobody’s Child

Why it’s special: Feminine, fun, and made with eco‑conscious production in mind—a rising star for everyday elegance.

What to buy: Tea dresses, floral midis, and transitional layering pieces.

Tellar style tip: Petite options available—great for shorter frames under 5′4″.

👉 How to style floral dresses

6. Kitri

Why it’s special: Limited‑run, editorial-worthy pieces—playful and bold without breaching the boutique price bracket.

What to buy: Statement polka-dot dresses, candy-colour power suits, seam-accented tops.

Tellar style tip: Structured cuts mean precise measurements matter—follow our guide for shoulder and bust fitting.

👉 How to measure yourself properly

7. Albaray

Why it’s special: Focused on comfort, cut, and colour for real-life bodies—great for ethical dressing and busy routines.

What to buy: Wrap dresses, jersey tops, and wide-leg trousers with bold palette options.

Tellar style tip: Best suited for pear/hourglass shapes; wrap and belted styles enhance your silhouette.

👉 Best silhouettes for your body shape

What Makes These Brands Worth It

Subtle, lasting style over fast-fashion trends
Better ethics—many produce sustainably or responsibly
Fit-forward approach—designed for real bodies, not mannequins

At Tellar, we overlay exact measurements onto 1,500+ brand size charts—including ones for all these labels—to give you fit confidence before you buy.

🔗 Related Reads on Tellar

✅ Why sizing varies so much between brands
✅ What is my body shape?
✅ The 4 main body shapes & how to dress them
✅ How to style smart casual jackets
✅ How to measure yourself properly
✅ How to style floral dresses by season

🔄 How to Dress With These Brands

Start with your shape – use Tellar to confirm your fit for each brand’s style and cut
Choose your wardrobe anchor – a statement piece that speaks to your personality (e.g., Kitri’s polka dot dress or Aligne’s belted midi)
Anchor around neutrals – balance standout items with wardrobe anchors like & Other Stories blazers or Albaray jersey staples
Elevate with tech – layer & Other Stories or Whistles pieces with structured shapes from Finery or Kitri
Finish with accessories – Think simple jewellery (from & Other Stories) or a belt (for wrap dresses or jumpsuits)

💡 Care & Longevity Tips

Rotate smartly – spreading wear helps fabrics last longer
Adapt your wash rituals – delicate wash for knits/delicate, gentle cycle or cold hand-wash for structured pieces
Tailor & repair early – replace missing buttons, tighten hems
Store properly – hang blazers and tailored jackets; fold knits to avoid stretching

✅ Final Thoughts

These seven high-street brands offer a fresh take on everyday—but uncommon—style. They stand out not because they’re flashy, but because they’re crafted with thought, built for real bodies, and sized with precision.

Your next step? Check your perfect fit using Tellar’s sizing tools, then choose one of these standout brands to make your wardrobe uniquely yours.

🔗 Stay Connected with Tellar

📸 Instagram:@Tellarsizing
🐦 Twitter/X:@TellarSizing
👍 Facebook:Tellar Sizing

Have one of these brands already in your closet? Want a capsule wardrobe built around one? Drop me a note—happy to help with a tailored pairing or sizing routine!