Muted Colours: Are They On Trend for 2025?
Author: Stylist at TellarDate: 2025
The beauty of muted colours lies in their versatility and sophistication. Think dusty rose, sage green, soft taupe, and muted lavender – these aren't just colours, they're mood enhancers that whisper rather than shout. In a world where fast fashion often screams for attention, muted tones offer a refined alternative that speaks to quality and understated elegance.
Why Muted Colours Are Having a Moment
After several seasons dominated by quiet luxury and minimalist aesthetics, the fashion world is experiencing a fascinating duality. Whilst designers like Victoria Beckham and Christopher Esber are embracing bold statements for Spring/Summer 2025, the underlying foundation remains beautifully muted. Pantone's 2025 Colour of the Year, Mocha Mousse, perfectly exemplifies this trend – it's rich yet restrained, luxurious yet approachable.
The psychological appeal of muted colours cannot be overstated. In our increasingly chaotic world, these calming hues provide a sense of tranquillity and balance. They're the fashion equivalent of a deep breath – necessary, grounding, and infinitely sophisticated.
How to Style Muted Colours for Maximum Impact
The key to mastering muted tones is understanding their power in creating visual harmony. Start with a muted base – perhaps a sage green jumper or dusty pink blouse – and build your outfit around it. These colours work beautifully when layered, creating depth without overwhelming the eye.
For daytime elegance, try pairing a muted lavender cardigan with cream trousers and nude accessories. The result? Effortlessly chic without trying too hard. For evening sophistication, a slate blue midi dress with metallic accessories creates an understated glamour that's infinitely more interesting than basic black.
High Street Heroes for Muted Colour Magic
The high street has truly embraced the muted colour trend, offering exceptional pieces that rival their designer counterparts. COS continues to excel in sophisticated neutrals and muted tones, with their architectural approach to colour creating pieces that feel both contemporary and timeless.
Zara has perfected the art of making muted colours feel current and desirable, often featuring dusty pinks and sage greens in their most coveted pieces. Their ability to interpret high-fashion trends at accessible price points makes them essential for building a muted colour wardrobe.
Mango deserves particular praise for their commitment to quality fabrics in beautiful muted tones. Their knitwear selection consistently features the most wearable shades of taupe, soft grey, and muted terracotta.
White Stuff has built their entire brand around the appeal of muted colours, offering everything from soft sage dresses to dusty pink jumpers that feel both comfortable and considered. Their prints often incorporate muted tones that feel fresh rather than tired.
Whistles brings a more premium feel to muted colours, with their signature neutral palette extending beyond basic beiges to include sophisticated slate blues and muted lavenders. Their tailoring in these tones is particularly noteworthy.
Jigsaw has mastered the art of unexpected muted shades – think soft ochre, muted olive, and dusty coral. Their pieces often feature interesting textures that elevate simple muted tones into something special.
M&S might surprise you with their embrace of muted colours, particularly in their knitwear and tailoring sections. Their commitment to quality fabrics means these softer shades maintain their integrity wash after wash.
Premium and Luxury Options

For those seeking premium options, Max Mara remains the undisputed queen of muted sophistication. Their mastery of chocolate browns, soft camels, and muted greys creates pieces that define understated luxury.
In the luxury sphere, Bottega Veneta continues to champion muted tones with their signature craftsmanship, whilst Lemaire offers beautifully cut pieces in the most sophisticated muted palette you'll find anywhere.
Independent Brands Worth Discovering
Gabriela Hearst deserves recognition for her commitment to sustainable luxury in beautiful muted tones. Her pieces feel both timeless and completely current, with muted greens and soft greys that speak to the modern woman's desire for conscious consumption.
Rejina Pyo brings a fresh perspective to muted colours, often incorporating unexpected silhouettes in dusty pinks and sage greens that feel both artistic and wearable. Her pieces are investment buys that will remain relevant for years to come.
Perfect Your Muted Colour Sizing with Tellar
Finding the perfect fit in your favourite muted tones has never been easier thanks to tellar.co.uk – the UK's leading sizing tool that matches your body exactly to over 1500 brands instantly. No more guessing games or disappointing deliveries when you're hunting for that perfect dusty pink blazer or sage green dress.
Here's how Tellar transforms your shopping experience:
1. Measure Once – Simply input your bust, waist, hip measurements, or use your existing brand size as a starting point.
2. Use the Store Size Lookup Tool – Get your precise size in any brand through their tellar.co.uk
The Future of Muted Colours
As we move through 2025, muted colours will continue to play a crucial role in defining sophisticated style. They offer something that bold colours simply cannot – the ability to create a foundation that never dates, never overwhelms, and always enhances rather than competes with your natural beauty.
The trend towards muted tones reflects our collective desire for authenticity and substance over flash and spectacle. In a world oversaturated with visual noise, choosing muted colours is both a style statement and a lifestyle choice – one that speaks to confidence, sophistication, and an understanding that true elegance whispers rather than shouts.
Whether you're building a capsule wardrobe or simply adding a few key pieces to your existing collection, muted colours offer infinite possibilities for creating looks that feel both timeless and completely current. Trust me, your future self will thank you for investing in these sophisticated, enduring shades.
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