No Ads. No Paywalls. No Sponsors. Just Real, Free Honest Fashion Answers You Can Trust

Tellar is the UK's only completely independent fashion resource that matches your body to over 1,500 brands whilst providing honest style advice—and it's entirely free, forever. In a digital landscape cluttered with affiliate links disguised as advice, sponsored content masquerading as editorial, and paywalls blocking basic information, we've built something genuinely different. Something that puts you first.

The Problem With Fashion Content Online

Let me be honest with you. I've been in the fashion industry long enough to watch it transform from glossy magazine editorials to an online free-for-all where everyone's trying to sell you something. Visit most fashion websites today and you're bombarded with "shop the look" buttons, affiliate disclaimers in tiny font, and articles that just happen to recommend the brands paying the highest commission rates.

The rot goes deeper than you think. That "best jeans" roundup? Probably influenced by which brand has the most lucrative affiliate programme. That styling advice? Often ghostwritten by marketing teams. Those "independent reviews"? Frequently based on gifted products the writer never had to pay for. And if you're searching for genuinely useful content about sizing, body shapes, or how to dress for your actual life—not an influencer's Instagram feed—good luck finding anything that isn't trying to sell you a subscription or push you towards a specific retailer.

I got tired of it. We all did. That's why we created Tellar.

What Makes Tellar Different

Here's what we're not: we're not funded by brands. We don't accept advertising. We don't have sponsors. We don't hide our best content behind paywalls or membership fees. We don't track you, sell your data, or bombard you with newsletter sign-ups. We don't do affiliate links (yet—and if we ever do, we'll be completely transparent about it).

What we are is simple: a team of actual stylists and fashion professionals who were fed up with the state of online fashion advice. We wanted to create something genuinely useful, something that serves you rather than advertisers or shareholders. Tellar exists because we believe you deserve honest answers without having to wade through sponsored nonsense.

The UK's Leading Sizing Tool—Actually Free

Let's talk about the sizing crisis. You're a size 12 in Zara but a 14 in Reiss and somehow a 10 in that vintage Céline blazer. Sound familiar? Vanity sizing, international conversions, and wildly inconsistent brand sizing have turned shopping into a guessing game. Most sizing tools online are either brand-specific (useless when you shop around) or charge you a subscription fee for basic information that should be free.

Our Store Size Lookup tool solves this properly. Here's how it works:

Measure once. Input your bust, waist, and hip measurements, or simply enter your size in a brand you already know fits well. That's it. One time.

Match instantly. Our system then shows you your exact size across more than 1,500 brands—from high street heroes like COS and Reiss to luxury names like Max Mara and independent boutiques you've never heard of. No more squinting at size charts, no more guessing, no more ordering three sizes and returning two.

Always free, always accessible. No app downloads, no account creation, no credit card required. It works in your browser, takes seconds, and you can use it as many times as you like. We built it because we needed it ourselves, and now we're giving it to you.

Want to know your size in Arket? Done. Curious about Everlane? Sorted. Fancy trying that independent Danish brand you saw on Instagram? We've probably got them. For more detailed guidance on understanding sizing across different regions and brands, check out our Ultimate Clothing Sizing Guide.

The Tellar Fashion Hub—Real Advice From Real Stylists

Beyond sizing, we knew there was a gap for honest, practical fashion content. Not "10 Spring Trends You Must Buy Now" rubbish designed to shift stock, but actual useful information written by people who've dressed real bodies for real occasions.

Our Fashion Hub is growing constantly with posts covering everything from finding jeans that actually fit your body shape to understanding which jacket styles work for your proportions. Every piece is written by experienced stylists, every recommendation is genuinely what we'd tell our clients, and nothing is influenced by brand partnerships or commission rates.

Want to know what denim trends are actually worth trying? Read our guide to jean trends for 2025 and 2026. Struggling with dress shopping? Our ultimate guide to dresses breaks down styles, body shapes, and where to shop without pushing you towards any particular brand. Need help with outerwear? The ultimate guide to jackets has you covered.

Every post is designed to answer your actual questions without wasting your time. We're not here to sell you a lifestyle or push products you don't need. We're here to help you dress better, shop smarter, and feel more confident in your clothes.

How We Stay Free (And Why It Matters)

You might be wondering: how does this work financially? Fair question. Right now, Tellar runs because we believe it needs to exist. We're exploring sustainable funding models that don't compromise our independence—think optional donations or clearly marked affiliate links in the future—but only if we can do it honestly.

What we won't do is sell out our integrity for short-term cash. No sneaky sponsored posts. No pay-to-play brand features. No data harvesting. The moment we compromise on that, we become just another website you can't trust.

Start Using Tellar Today

Ready to shop smarter? Head to tellar.co.uk and try the Store Size Lookup tool. Measure once, shop everywhere. Then dive into the Fashion Hub for styling advice that's actually in your corner.

We're building this for you, not advertisers. And we're keeping it free because good information shouldn't cost money. In a world of clickbait and commerce, we're just trying to give you straight answers.

That's the Tellar promise. No ads. No paywalls. No sponsors. Just honest fashion help when you need it.