Pastel Colours: Are They On Trend for 2025?

Yes, pastel colours are absolutely having a major moment in 2025, with butter yellow, powder pink, pistachio green, and icy blue dominating the Spring/Summer runways from Chanel to Chloé. As someone who's spent years styling clients through every seasonal shift, I can confidently say that this year's pastel palette feels different—more sophisticated, more wearable, and infinitely more chic than the saccharine pastels of seasons past.

The Runway Revival: Why Pastels Are Back

After years of minimalist neutrals and quiet luxury, the fashion world is embracing colour again, and pastels are leading the charge. The Spring/Summer 2025 collections showcased an array of dreamy hues that felt fresh rather than predictable. Chanel's butter yellow capelet and matching frilly skirt was pure poetry in motion, while Chloé's pistachio green confections looked like pâtisserie come to life.

What makes 2025's pastel trend so compelling is how designers have elevated these traditionally 'sweet' shades. We're seeing pastels in unexpected textures—think shiny satin at Prada, luxurious snakeskin leather at Bottega Veneta, and dramatic feather-trimmed pieces at Valentino. This isn't your typical Easter basket palette; these are sophisticated, grown-up pastels with serious fashion credentials.

The Key Pastel Shades to Know

Butter Yellow

The star of the show, butter yellow has been building momentum since 2024 and shows no signs of slowing down. This creamy, warm yellow feels more wearable than bright sunshine shades and pairs beautifully with everything from denim to tailoring.

Powder Pink

Forget Barbiecore's hot pink—2025 is all about the softer touch of powder pink. This gentle shade brings an easy romanticism to any outfit and works year-round, not just for spring.

Pistachio Green

This pale green has been everywhere, from viral Dubai chocolate to the runway. It's serene, sophisticated, and perfect for those who love a calming palette without sacrificing style.

Icy Blue

Ethereal and elegant, icy blue shades remind us of warm seaside escapes and work beautifully in flowing, semi-sheer fabrics.

How to Style Pastels Like a Pro

The secret to wearing pastels without looking washed out? It's all about balance and confidence. Here's my stylist approach:

Go monochromatic: Head-to-toe pastel is surprisingly chic. Try a butter yellow knit with matching trousers, or a powder pink blouse with a tonal skirt.

Mix with neutrals: Pastels play beautifully with whites, creams, and even mocha brown—one of 2025's other trending shades.

Add texture: The key to avoiding the 'costume' effect is mixing textures. Pair a satin pastel piece with structured wool, or soft knits with crisp cotton.

Start small: If you're pastel-shy, begin with accessories—shoes, bags, or scarves in these gentle hues.

Where to Shop: My Brand Recommendations

High Street Heroes

Zara has absolutely nailed the pastel trend with their latest collections, offering everything from butter yellow blazers to powder pink dresses. Their suede pieces in soft hues are particularly covetable this season.

Mango continues to impress with sophisticated pastel pieces that punch above their price point. Their satin midi skirts in blush pink are Instagram gold, and their knitted separates in pistachio green are perfect for transitional dressing.

H&M has embraced the trend with accessible pieces that don't compromise on style. Look out for their textured swimwear in soft blues and their elegant drop-waist dresses in powder pink.

COS brings their signature minimalist approach to pastels with clean-lined pieces in the most beautiful icy blues and soft greens. Their bowling bags in light hues are particularly stunning.

Reiss offers a more elevated take on the trend with their perfectly tailored blazers and dresses in muted pastel tones. Their attention to cut and fabric quality makes these pieces investment-worthy.

Whistles has some gorgeous pastel pieces this season, particularly their flowing midi dresses and structured separates that feel both contemporary and timeless.

Jigsaw brings their British sensibility to the pastel trend with beautifully crafted pieces in soft, wearable shades that transition effortlessly from day to evening.

Premium Picks

& Other Stories offers elevated pastels with a Scandi edge, perfect for those who want something special without the designer price tag.

Ganni brings their signature playful approach to pastels with unexpected details and prints that make these soft shades feel fresh and modern.

Luxury Leaders

Toteme has mastered the art of sophisticated pastels with their minimalist approach and exceptional fabrics.

Bottega Veneta elevates pastels through luxury materials and impeccable craftsmanship—their pastel leather pieces are pure investment gold.

Independent Discoveries

Susan Fang is an emerging designer making waves with her whimsical pastel knits and beaded creations. Her ultra-feminine pieces in soft colours feel like wearable art.

Damson Madder has become the go-to for unique pastel pieces with distinctive details. Their sustainability focus and playful designs make them a brand to watch.

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The Tellar Fashion Hub

Plus, there's the Tellar Fashion Hub—a library stacked with free posts from top stylists. Honest. Unbiased. Independent and always free. Style advice, top picks, and best brands all in one place.

Essential Reading:

The Bottom Line

Pastels aren't just on trend for 2025—they're having a full-blown fashion moment. From the runways of Paris to the high streets of Britain, these soft, sophisticated shades are proving that gentle doesn't mean boring. Whether you dive in with a head-to-toe butter yellow look or start small with pistachio accessories, this is the year to embrace the softer side of style.

Trust me, after years of playing it safe with neutrals, adding a touch of pastel magic to your wardrobe will feel like a breath of fresh air. The key is choosing pieces that feel authentically you—and with the incredible range available from high street to luxury, there's a perfect pastel piece waiting for everyone.

Written by a fashion stylist who believes that the best trends are the ones that make you smile when you get dressed.