Seasalt Sizing Guide: Does Seasalt Run Big? Your Complete Fit Guide
Author: Stylist at TellarDate: 2025
Seasalt's approach to sizing centres around comfort and movement—they're designing for real women living active, coastal lifestyles. This means their cuts tend to be more forgiving than your typical high street brands, but it also means you need to know what you're buying to avoid that "swimming in fabric" look.
Understanding Seasalt's Sizing Philosophy
Having worked with this brand for years, I've noticed Seasalt prioritises wearability over body-hugging silhouettes. Their jersey dresses, linen trousers, and signature striped tops are designed with ease built in. Think coastal grandmother meets modern minimalist—comfort is queen, but style isn't sacrificed.
The key is knowing which styles run larger than others. Their smock dresses and tunic tops are intentionally oversized, whilst their more structured pieces like tailored jackets or fitted cord trousers tend to run closer to standard UK sizing.
Seasalt Sizing by Style
Jersey Dresses & Tops: These typically run a size large. If you're usually a 12, try a 10 for a comfortable fit or stick with 12 if you prefer the relaxed aesthetic.
Linen Pieces: Linen naturally has no stretch, so Seasalt cuts these generously for movement. Again, consider sizing down if you prefer a neater silhouette.
Knitwear: Their cardigans and jumpers are beautifully proportioned. These tend to run true to size with a comfortable, not oversized, fit.
Coats & Jackets: Waterproof coats are designed for layering, so they're roomier. Blazers and smart jackets run closer to standard sizing.
Where to Shop for Seasalt's Coastal Style
If Seasalt's sizing feels hit-or-miss for your body shape, here are my tried-and-tested alternatives that capture similar coastal vibes:
High Street Heroes
White Stuff offers a similar relaxed aesthetic with more consistent sizing across their range. Their jersey pieces are particularly well-cut for curvier figures.
Fat Face channels that same coastal lifestyle vibe with slightly more structured fits—perfect if you find Seasalt too loose.
Boden delivers quintessentially British style with excellent size consistency. Their jersey dresses are brilliant Seasalt alternatives.
Monsoon creates beautiful printed pieces with a more fitted approach to sizing, ideal for those who want coastal colours without the oversized fits.
Joules captures countryside charm with better size predictability—their jersey tops are particularly flattering.
Barbour offers that heritage coastal feel with more structured, traditional sizing for outerwear.
The White Company provides minimalist coastal elegance with precise, consistent sizing across their range.
Premium Picks
Toast delivers sophisticated coastal style with more tailored fits and exceptional fabric quality.
Cos offers minimalist pieces with architectural cuts that complement Seasalt's aesthetic whilst running smaller.
Luxury Alternatives
Brunello Cucinelli creates the ultimate in coastal luxury with impeccable Italian sizing and cashmere knits that rival any Cornish brand.
Hidden Gems
Brora is a British heritage brand creating beautiful Scottish knitwear with consistent, true-to-size fits. Their cashmere cardigans are investment pieces that'll outlast any trend.
Gung Ho offers bold, vibrant designs made right here in the UK with traceable, ethical production. Their unique prints bring that same joyful coastal energy as Seasalt but with more precise sizing.
My Stylist Tip: Always check Seasalt's individual product reviews on their website. Fellow customers are brilliant at mentioning whether pieces run large or small—it's saved me countless returns!
The Fit Reality Check
Here's what I tell all my clients about Seasalt: their sizing works beautifully if you understand the brand's aesthetic. They're not trying to create bodycon fits—they're designing for women who want to feel comfortable whilst looking effortlessly stylish.
If you prefer more fitted clothing, you'll likely need to size down. If you love relaxed, flowing silhouettes, their standard sizing will work perfectly.
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