Start How to Do Casual Style Well: Menswear Brands & Styling Tips

Author: Robin Blake | Everyday Elegance from Tellar.co.uk

Casual doesn’t mean careless. In fact, pulling off casual menswear well requires more precision than formalwear. Why? Because it’s subtle. The cuts, fabrics and combinations matter more when you’re not relying on the structure of a suit to make a statement.

At Tellar.co.uk, we help men dress for real life — comfortably, confidently, and without sacrificing fit. Here’s how to master everyday dressing that’s relaxed but refined, with brand recommendations and smart tips to avoid looking scruffy.

Core Principles of Great Casual Style

• Fit comes first: Even a plain white tee can look elegant if it fits right.

• Limit the logos: Clean, minimalist pieces age better and mix more easily.

• Think in textures: Combine cotton, denim, merino, jersey and linen for depth.

• Stick to neutral tones: Navy, olive, grey, tan, black and white always work.

Smart Casual Outfit Building Blocks

• Crew neck knit or half-zip sweater + tailored joggers + suede sneakers

• Lightweight overshirt + T-shirt + cropped chinos

• Oxford shirt + drawstring trousers + minimal white trainers

• Polo shirt + relaxed denim + Harrington or bomber jacket

Best Brands for Elevated Casual Menswear

Sunspel

Impeccable basics made in England. Known for high-quality cotton T-shirts, polos and knitwear. Ideal for layering or wearing solo.

L’Estrange London

Modular wardrobe heroes like The 24 Trouser and smart zip-through overshirts. Comfortable, flattering and built to wear daily.

Uniqlo

Minimalist essentials at unbeatable prices. Airism, EZY trousers and overshirts are staples for men who want versatility without cost.

Axel Arigato

Sleek sneakers and minimalist streetwear with Scandinavian sensibility. Great for dressing down tailoring or upgrading jeans and a tee.

Olivers Apparel

Performance fabrics in elevated basics. 4-way stretch shorts, Merino blend tees, and sleek layering pieces perfect for casual city looks.

Reiss

Not just suits. Their knit polos, tapered joggers and lightweight bombers offer structure for laid-back but polished looks.

COS

Great for oversized T-shirts, tapered trousers, and elevated casual staples. Their boxy cuts and clean lines work for men who like structure in softness.

Tips to Avoid Looking Scruffy

• Upgrade your footwear: Clean leather sneakers beat beat-up trainers every time.

• Steam or press your clothes: Casual fabrics still benefit from sharp presentation.

• Watch proportions: If you wear an oversized tee, go slim on the trouser.

• Use accessories sparingly: A leather strap watch or knit cap can elevate a simple fit.

Let Tellar.co.uk Fit You First

The easiest way to upgrade your casualwear is to get the fit right. At Tellar.co.uk, we measure you once and tell you your size in real time — across 1,500+ menswear brands, from relaxed drawstring joggers to perfect-fit polos.

• Use our men's measuring guide

• Find your exact size in every casual brand

• Explore our Fashion Hub for more smart-casual edits

Looking effortless takes effort. We just make it easier.

Visit Tellar.co.uk – Fit better. Dress better. blog post here...