Summer Dress Shopping: The Best Brands & How to Guarantee the Right Fit Every Time

Summer style calls for one effortless essential: the perfect dress. Whether you’re dressing for warm city days, European holidays, or a garden party at home, a well-fitting summer dress delivers comfort, polish, and timeless appeal.

But finding the right summer dress is only half the battle—finding your correct size across different brands is where most of us struggle. Size labels can vary dramatically across the high street, luxury collections, and international retailers. That’s where Tellar.co.uk transforms the process, helping you discover your perfect fit in seconds, matched to over 1,500 brands in real time.

In this guide, we’ll highlight the top brands for summer dresses in 2025 and show you how to shop confidently—with zero guesswork and no returns—by using the UK’s leading free sizing tool.

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Why Summer Dresses Are a Seasonal Wardrobe Hero

When the temperatures rise, structured layers are replaced by lightweight fabrics and breezy silhouettes. Summer dresses are designed for ease: minimal effort, maximum elegance. From effortless linen shirt dresses to romantic floral midis, a summer dress can take you seamlessly from a morning coffee run to an evening dinner al fresco.

The challenge? Size inconsistencies between brands—and even within the same brand. UK, US, and EU size conversions aren’t always reliable, and vanity sizing adds even more confusion. A “Medium” in one shop could be a UK 12, a 14, or even a 10, depending on the cut and region.

That’s where Tellar.co.uk offers a game-changing advantage.

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Tellar.co.uk: Your Solution to Sizing Confusion

Tellar.co.uk is a smart digital sizing tool that matches your exact body measurements—chest, waist, and hips—to the correct size in over 1,500 brands. No size charts. No guesswork. Just accuracy.

• ✅ Free to use

• ✅ One-time login with instant access

• ✅ Real-time size matching for dresses, trousers, tops and more

• ✅ Printable measuring tape to ensure accuracy at home

• ✅ Works across UK, US and EU brands

• ✅ Coming soon: Tellar app for iOS and Android

Create your free profile today at Tellar.co.uk and eliminate returns forever.

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Top Brands for Summer Dresses in 2025

1. Reformation

Best for: Sustainable elegance

Reformation remains a top choice for eco-conscious consumers who don’t want to compromise on style. Their summer collection features lightweight floral midis, romantic wrap dresses, and breathable linen staples.

Sizing Insight: Reformation tends to run small, particularly around the waist. Many UK buyers find they need to size up.

💡 Tellar Tip: Get the exact size in Reformation using Tellar.co.uk based on your body, not a label.

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2. Sezane

Best for: Parisian cool with a vintage twist

Sezane blends relaxed tailoring with nostalgic prints and soft, flattering shapes. Perfect for European holidays or city brunches, their dresses are effortlessly chic.

Sizing Insight: EU sizing can run small in the bust and hip area, and product fit varies by silhouette.

💡 Tellar Tip: Translate European sizes to your personal UK size automatically via Tellar.co.uk.

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3. Ghost London

Best for: Weddings and formal events

Ghost is a timeless British brand known for satin bias-cut dresses and occasionwear. Their signature midi styles offer gentle draping and flattering structure.

Sizing Insight: True to size, but slimmer through the ribcage in some cuts.

💡 Tellar Tip: Don’t risk wedding-day outfit panic. Confirm your ideal size instantly at Tellar.co.uk.

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4. Nobody’s Child

Best for: Affordable sustainable options

Nobody’s Child is a high-street hero for summer dresses that are both stylish and environmentally friendly. Think button-down tea dresses, pastel florals and casual cotton midis.

Sizing Insight: Generally true to size, but bodices can feel tight on fuller busts.

💡 Tellar Tip: Use Tellar.co.uk to compare dress styles against your bust and waist measurements before purchasing.

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5. & Other Stories

Best for: Scandinavian simplicity

Part of the H&M group, & Other Stories offers refined basics and fashion-forward seasonal pieces. Their summer dresses are clean, contemporary and perfect for both work and play.

Sizing Insight: Inconsistent. Styles from different ateliers (Paris, Stockholm, Los Angeles) vary in fit.

💡 Tellar Tip: One click on Tellar.co.uk gives you the correct sizing, regardless of which regional atelier designed the dress.

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6. Faithfull the Brand

Best for: Boho holiday vibes

Designed in Australia and handmade in Bali, Faithfull the Brand is synonymous with coastal dressing. Their lightweight cottons, feminine prints and puff-sleeved dresses scream getaway glamour.

Sizing Insight: Runs small—especially around the hips and upper arms.

💡 Tellar Tip: Don't rely on the label—Tellar calculates how the actual product cut aligns with your profile.

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7. Kitri Studio

Best for: Independent statement pieces

Kitri produces bold, limited-run dresses with high-fashion flair. Their collections feel designer without the price tag, and their midis are especially flattering.

Sizing Insight: Structured tailoring = precise fit. Get it wrong, and returns are inevitable.

💡 Tellar Tip: Input your body data at Tellar.co.uk to avoid disappointment when ordering their statement pieces.

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What Makes Sizing So Complicated?

Brand sizing discrepancies happen for several reasons:

• Different fit models: Brands cut garments to idealised shapes, which may not represent average body proportions.

• Vanity sizing: Some brands downsize labels to flatter customers (e.g., a UK 14 labelled as a 12).

• Regional variations: A US 8 is not the same as a UK 8 or EU 38.

• Garment shape: A smock dress vs a bodycon dress will differ even in the same size.

The solution? Measure your body, not your guess. Then, let Tellar do the size matching work.

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How to Measure Yourself Accurately (and Easily)

If you don’t already know your body measurements:

1. Download Tellar’s printable measuring tape here:

   👉 www.tellar.co.uk/printable-measuring-tape/

2. Measure chest, waist, and hips with a friend or in front of a mirror.

3. Create a profile at

   👉 www.tellar.co.uk/create-profile/

4. That’s it—Tellar instantly tells you what size you are across every brand.

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Final Thoughts: Style With Confidence

Shopping for summer dresses should feel joyful, not stressful. The days of squinting at size charts and ordering two of everything “just in case” are over.

With Tellar.co.uk, you know exactly which size will fit—before you buy.

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Discover Your Fit Now

Ready to stop guessing your size?

✨ Create your free profile in under 2 minutes at www.tellar.co.uk

✨ Match your body to 1,500+ clothing brands

✨ Get instant, accurate size recommendations

✨ No more size charts. No more wasted returns.

Find your size in real time. It’s free & easy.

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Follow Tellar.co.uk on Socials for More Sizing Help & Style Guidance

• Instagram: @Tellarsizing

• Pinterest: TellarSizing

• Facebook: Tellar Sizing

• Twitter (X): @Tellar100

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