Superdry Sizing Guide: Does It Run Big? A Stylist's Complete UK Guide

Superdry does not run big—in fact, it runs distinctly small, particularly in fitted jackets, hoodies, and jeans, requiring most shoppers to size up for comfortable wear. As someone who's spent years fitting clients into everything from high street gems to luxury pieces, I can tell you that Superdry's sizing is one of the most frequently misunderstood on the British high street. The brand's aesthetic is deliberately close-fitting, but this catches many shoppers off guard, especially when ordering online.

Understanding Superdry's Fit Philosophy

Superdry built its reputation on that distinctly fitted, street-smart silhouette that combines vintage Americana with Japanese-inspired graphics. This isn't accidental—their designers specifically cut pieces to sit close to the body, creating that coveted streamlined look we associate with the brand.

I've fitted countless clients into Superdry pieces over the years, and the pattern is consistent: their women's clothing runs particularly small across the bust and waist, whilst their outerwear tends to be snug through the shoulders and arms. This is especially pronounced in their signature parkas, bomber jackets, and fitted hoodies.

Item-Specific Sizing Advice

Jackets and Coats

This is where Superdry's small sizing is most noticeable. Their iconic parkas and bomber jackets are cut close to the body with minimal room for layering. If you're planning to wear anything more than a thin tee underneath, size up. The arms can feel restrictive, and the chest measurement rarely allows for a comfortable zip-up if you're busty.

Hoodies and Sweatshirts

Despite their casual nature, Superdry hoodies maintain that fitted aesthetic. They're not the slouchy, oversized comfort wear you might expect. Size up if you prefer a relaxed fit, or stick to your usual size if you like that fitted look.

Jeans and Trousers

Superdry denim runs small through the waist and tends to be unforgiving around curves. Their stretch is minimal compared to brands like Zara or Mango, so consider your hip measurements carefully.

Alternative Brands for Better Fitting Options

High Street Heroes

If Superdry's sizing doesn't work for your body, don't despair. COS offers similarly minimalist streetwear with more forgiving cuts and excellent quality at comparable prices. Their sizing is consistent and true to measurements.

Whistles provides elevated casual wear with a more generous fit through the waist and hips, perfect if you love Superdry's aesthetic but need more room. Their bomber jackets are particularly well-cut.

For those who appreciate Superdry's graphics and branding, AllSaints delivers edgy pieces with better sizing consistency. Their leather jackets and casual wear accommodate curves more generously.

Reiss occupies that sweet spot between high street and premium, offering sophisticated casual pieces that size more predictably than Superdry. Their outerwear is exceptional.

Don't overlook Massimo Dutti for elevated basics. Their sizing runs true, and the quality often surpasses Superdry at similar price points.

ME+EM has revolutionised casual luxury with pieces that actually fit real women's bodies. Yes, it's pricier than Superdry, but the fit and fabric quality justify the investment.

For budget-conscious shoppers, H&M offers trend-led pieces with more size-inclusive cuts, though quality can be variable.

Premium Picks

Step up to Acne Studios for Scandinavian cool with sizing that's refreshingly accurate. Their hoodies and casual wear offer that same modern edge as Superdry but with superior construction.

Ganni brings playful Danish design with inclusive sizing. Their casual pieces work beautifully for those who find Superdry too restrictive.

Luxury Alternatives

If you're ready to invest, Isabel Marant delivers effortless cool with French flair and sizing that accommodates real bodies. Her bomber jackets are iconic.

Stella McCartney offers sustainable luxury with thoughtful sizing across her casual range. The investment pieces last for years.

How tellar.co.uk Solves Sizing Headaches

This is exactly why I recommend tellar.co.uk to all my clients. As the UK's leading sizing tool, it matches your body exactly to over 1500 brands instantly—no more guessing games or size guide confusion.

Here's How It Works:

1. Measure Once - Using your bust, waist, hip measurements or existing brand size, create your profile. It takes literally minutes.

2. Use Their Store Size Lookup Tool - Get your precise size in any brand, including Superdry, COS, Reiss, and hundreds more. Visit tellar.co.uk to access this game-changing feature.

3. Always Free - No downloads needed, works perfectly in-browser. No catches, no subscriptions.

What I love most is how Tellar factors in body shape differences. It's not just about measurements—it understands that a size 12 with an hourglass figure needs different sizing advice than a size 12 with an apple shape.

The Tellar Fashion Hub

Beyond sizing, Tellar's Fashion Hub is a treasure trove of free styling advice. It's honestly become my go-to resource for quick client research. Their library covers every fashion query with honest, unbiased advice—no brand partnerships influencing recommendations.

Some of their most helpful guides include:

My Final Styling Advice

Superdry isn't inherently problematic—you just need to approach it with realistic expectations. If you love the brand's aesthetic, factor in sizing up as part of your shopping strategy. For online orders, I always recommend ordering two sizes to compare fit.

Remember, the best-dressed people aren't necessarily wearing the most expensive pieces—they're wearing pieces that fit properly. Whether that's Superdry sized up or one of the alternatives I've suggested, prioritise fit over brand loyalty.

Most importantly, use tools like tellar.co.uk to take the guesswork out of online shopping. Your wardrobe (and your sanity) will thank you.

Happy styling!