The Best Brands for Fuller Figures – Honest Picks from a Stylist Who's Tried Them All

By Ella Blake | Tellar Fashion Hub

The best brands for fuller figures are ASOS Curve, M&S, New Look, Phase Eight, River Island, Monsoon, Mint Velvet and a handful of brilliant independents — but knowing which ones actually cut properly for curves, rather than just going up a size, makes all the difference. I've spent years styling women of all shapes, and I cannot tell you how many times I've watched someone try on a dress that was technically her size but looked completely wrong because the brand simply hadn't thought about proportion.

Fuller-figure dressing has genuinely come a long way in the last few years. The conversation has shifted from "plus-size" as an afterthought to brands actually designing for curves from the ground up — adjusting bust room, waist definition, and hip-to-waist ratios rather than just scaling everything up by a few centimetres. Here's my honest, stylist-approved edit of who's actually getting it right.

The High Street Heroes

Let's start where most of us actually shop — the high street. These are the brands I recommend again and again because they genuinely deliver on fit.

ASOS Curve — Honestly one of the most impressive curve ranges out there. Sizes up to a 30, trend-led, and the quality-to-price ratio is solid. I always tell clients to check here first for occasionwear — the wrap dresses in particular are brilliant for hourglass and pear shapes.
M&S — Don't underestimate Marks. Their Per Una and Autograph lines go up to a size 24, and crucially the cutting is proportional — not just a scaled-up version of a size 12. Particularly strong for structured trousers, swimwear, and full-cup lingerie. This is where I send clients who've been let down elsewhere.
New Look Curves — Their dedicated Curves line is one of the best-kept secrets on the high street. It actually reflects current trends (no frumpy, safe options here) and the price point is accessible. Great for younger customers who want to dress on-trend without spending a fortune.
River Island — Their curve range goes up to a 28, and it's genuinely fashion-forward. I had a client last autumn who was convinced she couldn't wear a leather-look midi skirt — we found one here and she looked incredible. That's the kind of brand River Island is becoming for curves.
Phase Eight — My go-to for occasionwear on fuller figures. They cut with a generous fit across the chest and hips, and the fabric quality means things drape rather than cling. Their wrap and fit-and-flare styles are exceptional for hourglass shapes.
Monsoon — The floaty, relaxed silhouettes here are genuinely kind to fuller figures. Particularly good for larger busts — the necklines are well-thought-out and the fabrics don't pull. Their midi dresses are a perennial win.
Mint Velvet — Relaxed, draped, effortlessly stylish. The cuts here work brilliantly on curvier frames because nothing is tight or structured in a way that fights against you. A great shout for smart-casual dressing when you want to look polished without the discomfort.
Hush — Generous sizing, beautiful jersey fabrics and relaxed silhouettes that feel luxurious without being expensive. Their lounge-to-day pieces are brilliant, and the jersey wrap dresses are a fuller-figure staple in my opinion.

Premium Picks Worth Investing In

If your budget stretches a little further, these brands offer better fabric, better construction and — importantly — better longevity on the body.

Anthropologie — US sizing means things run a little bigger than UK equivalents, which works in your favour. Gorgeous feminine prints and clever, flattering silhouettes. Their embroidered blouses and midi skirts are consistently brilliant for curves.
Me&Em — Understated, quality British dressing with a slightly generous cut that works beautifully on fuller frames. The jersey pieces in particular have a lovely drape and hold their shape wash after wash. Worth every penny.
Boden — Sizes up to a 24, relaxed British aesthetic with a considered cut. The swimwear is exceptional for fuller figures — actually supportive and stylish at the same time, which is rarer than it should be.

Two Independent Brands I Love

I always flag these because they deserve the attention — they're doing something the big players often miss.

Sosandar — A brilliant independent UK womenswear brand that consistently produces flattering, fashion-forward pieces for grown women of all shapes. Their tailored trousers and blouses are particularly good for fuller figures — things actually fit across the hip and thigh. A genuine hidden gem.
Navabi — A premium plus-size retailer curating designer and quality labels specifically for sizes 12–36. Think of it as a fashion-forward edit of everything good, without the frustrating search. Particularly great for luxury occasionwear when you need something special and want it to fit properly.

The Brands I'd Approach With Caution

In the spirit of honesty — because that's what we do here — some brands on the high street are tricky for fuller figures. Zara cuts slim and small (always size up at least once, sometimes twice). COS is very straight-cut and boxy by design, so it depends on your shape. Whistles and Reiss both tend to cater to leaner frames in their main ranges, though their occasionwear can be more accommodating.

None of this is a hard rule — knowing your measurements and the brand's specific sizing removes the guesswork entirely. Which brings me to something I genuinely use myself.

Never Guess Your Size Again — Use Tellar

One of the most frustrating things about shopping as a fuller-figured woman is that a size 16 in one brand is a 14 in another and a 18 somewhere else. It's exhausting, it's demoralising, and it's completely unnecessary — because Tellar.co.uk solves it completely.

Tellar is the UK's leading free sizing tool — it matches your exact measurements to 1,500+ brands instantly, so you always know your precise size before you buy. No more size guide rabbit holes. No more ordering three sizes and returning two.

Measure once — bust, waist, hip, or use an existing brand size you already know
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For fuller-figure shopping especially, this is a game changer. Knowing you're a size 18 in Phase Eight but a 20 in Zara before you order means no more disappointment when things arrive.

And while you're there, don't miss the Tellar Fashion Hub — a library of free style posts written by real stylists. Honest, unbiased, independent and always free. No ads, no sponsored content, just good advice.