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The best UK and US brands offering virtual try-on, how accurate they are, the time it takes

Author: Stylist and brand team at TellarDate: 2025

What Is Virtual Try-On?

Virtual try-on (VTO) uses AR or AI-generated avatars to simulate how garments look and fit on your body digitally. It’s designed to reduce fit uncertainty and decrease returns, offering a smart alternative to in-store trials. For best results, combine it with Tellar’s precise sizing tools.


🏆 Top Virtual Try-On Solutions in the UK & USA

Metail (UK)

  • How it works: Upload photos and measurements; the system builds a custom 3D avatar (“MeModel”).

  • Why it’s effective: Shape-aware fit based on your specific dimensions.

  • Speed: Setup takes around 5 minutes; preview is instant.

  • Where to explore this: Check out retailers using MeModel through Tellar’s guides.

Zyler (UK)

  • How it works: Instant AR overlay while online shopping—no avatar needed.

  • Why it’s practical: Quick previews of dresses, jackets, tops in real time.

  • Speed: Near-instant—just snap and see.

Fytted (UK & US)

  • How it works: Uses AI to pull 50+ measurements via your device camera and overlays styles in real time.

  • Why it’s innovative: Offers high accuracy and instant styling.

  • Speed: Immediate visual feedback once measurements are captured.


📊 Accuracy: How Close Is It to Real Life?

  • Metail & Fytted: Provide precision by mapping your body shape with user-specific data.

  • Zyler: Offers accurate visual draping in AR despite not using full avatars.

  • General Tip: Items with simpler shapes (dresses, tees, leggings) tend to be most precise in virtual form.


⏱️ Timeline: How Long Each Takes

Brand

Setup Time

Try-On Feedback Time

Metail

~5 min setup

Instant preview

Zyler

No setup needed

Instant AR overlay

Fytted

Initial measurement capture

Instant styling

  • Metail requires a quick photo + sizing input.

  • Zyler launches directly via your camera while browsing.

  • Fytted scans and measures on the spot—then shows results immediately.


✅ Tips for Best Virtual Try-On Results

  1. Wear close-fitting clothing and use good lighting for photos.

  2. Measure yourself accurately if asked—key for shape-aware fit.

  3. Test it per brand—different brands interpret sizing differently.

  4. Use Tellar sizing tools in tandem for ultimate fit confidence.

  5. Know the fabric—fluid and stretchy materials tend to show up more accurately virtually.


🧭 Guide to Choosing the Right Virtual Try-On

UK Shoppers

  • Start with Metail if you want avatar-based precision.

  • Use Zyler for quick, no-hassle AR previews.

Global/US Shoppers

  • Go for Fytted—real-time, measurement-backed fit previews.

  • Combine it with Tellar sizing to minimize return rates.


 What’s Next for Virtual Try-On?

  • More brands will adopt these tools, especially in high-street fashion & activewear.

  • Hybrid experiences—both AR and AI-based try-ons—will grow in-store and online.

  • Data and privacy controls will improve, giving users control over how their body data is used.

  • Cross-brand wardrobes will allow you to mix and match digitally before purchasing.


📲 Unlock Your Best Fit with Tellar


📲 Stay Connected with Tellar

For daily fit advice, styling tips, and sizing guidance:


✅ Final Takeaways

  • Virtual try-on tools have come a long way—when used properly, they offer impressively accurate previews.

  • Setup times are minimal (seconds to minutes).

  • For the best results, combine them with precise Tellar sizing data.

  • Start trying now—this tech can help you find flattering fits and confidently shop online.

Feel the confidence of stepping into clothing that already fits—digitally!

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