The Future of Fashion: Up-and-Coming Luxury Brands You Need to Know
Author: Stylist and brand team at Tellar
Date: 2025
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Luxury fashion is evolving. No longer dominated solely by heritage maisons, today’s high-end style scene is being reshaped by a wave of bold, innovative designers who are rewriting the rules — one sculpted silhouette or deconstructed coat at a time.
From modern tailoring to gender-fluid minimalism, these up-and-coming luxury labels are driving the future of fashion. Whether you’re looking to invest in timeless craftsmanship or want to wear pieces that reflect cultural and artistic depth, here’s your definitive guide to the brands you should be watching — and how Tellar.co.uk can help you size them right.
Why Emerging Luxury Brands Matter
While legacy names like Chanel, Gucci and Hermès remain iconic, a new generation of designers is challenging what luxury looks like in 2025:
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Ethical and sustainable production
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Gender-neutral silhouettes
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Cultural storytelling through design
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Digitally-savvy presentations and innovation
These brands aren’t just fashion — they’re a movement.
And thanks to platforms like Tellar.co.uk, you can now shop these newer labels with confidence in fit, even if their sizing is less familiar than mainstream brands.
🌍 1. Wales Bonner (UK)
Founded by British-Jamaican designer Grace Wales Bonner, this label fuses European tailoring with African diasporic influences. A favourite of critics and stylists alike, Wales Bonner is the ultimate expression of cultural richness and modern refinement.
🖤 Best for: Tailored jackets, embroidered shirting, elevated knitwear
🎯 Style aesthetic: Scholarly, soulful, heritage meets modern
✅ Worn by: Kendrick Lamar, Beyoncé, Timothée Chalamet
Fit tip: Wales Bonner’s pieces often have a slim, structured silhouette. Use Tellar.co.uk to make sure you get the right chest and shoulder fit.
🇫🇷 2. Coperni (France)
Coperni is the Parisian label that’s bridging tech innovation and fashion. Founded by ex-Balenciaga designers, the brand went viral when Bella Hadid was sprayed into a dress during Paris Fashion Week. But there’s substance behind the spectacle.
🖤 Best for: Clean tailoring, micro bags, architectural dresses
🎯 Style aesthetic: Futuristic minimalism with a Parisian twist
✅ Worn by: Bella Hadid, Kylie Jenner, Dua Lipa
Fun fact: Coperni bags — particularly the swipe bag — are now considered collectible items in the new-gen luxury world.
🇺🇸 3. Peter Do (New York)
Launched by a former Céline (Phoebe Philo-era) designer, Peter Do’s label is loved for its precise tailoring and fluid silhouettes. It’s redefining American luxury with its androgynous, modular clothing.
🖤 Best for: Layered suits, asymmetric shirts, minimalist knits
🎯 Style aesthetic: Architectural, powerful, clean
✅ Worn by: Zendaya, Solange, Rosie Huntington-Whiteley
Tellar tip: Tellar.co.uk is perfect for finding your fit in tailoring-heavy collections like Peter Do — especially for layering pieces.
🇸🇪 4. Totême (Sweden)
Founded by stylist Elin Kling, Totême is a quiet-luxury favourite offering sleek, Scandi-inspired wardrobe staples. It’s especially known for its signature scarf-jacket hybrids and beautifully cut trousers.
🖤 Best for: Structured knits, silk shirts, wool coats
🎯 Style aesthetic: Neutral, minimalist, timeless
✅ Worn by: Hailey Bieber, Rosie HW, influencers across Europe
🇮🇹 5. The Attico (Italy)
Run by influencers Gilda Ambrosio and Giorgia Tordini, The Attico reinvents eveningwear for the Instagram age. Their use of feathers, sequins and retro silhouettes feels unapologetically glamorous — with a bold, Milanese edge.
🖤 Best for: Partywear, oversized blazers, embellished trousers
🎯 Style aesthetic: 80s revival meets Italian high glamour
✅ Worn by: Rihanna, Kendall Jenner, Olivia Culpo
🇬🇧 6. 16Arlington (UK)
This London label is redefining “occasionwear” through ultra-modern silhouettes and textured fabrics — think feathers, sequins, and leather. It brings a subversive, cool edge to red carpet fashion.
🖤 Best for: Cocktail dresses, feathered blouses, slinky gowns
🎯 Style aesthetic: Party-forward, theatrical, tactile
✅ Worn by: Jodie Turner-Smith, Florence Pugh, Dua Lipa
🇺🇸 7. Khaite (USA)
Khaite (pronounced “Kate”) sits perfectly between refined sportswear and cult fashion favourite. Best known for its perfect jeans and cashmere bralettes, it’s a go-to for modern wardrobe building.
🖤 Best for: Sculptural knitwear, wide-leg jeans, leather outerwear
🎯 Style aesthetic: Sleek, New York chic
✅ Worn by: Katie Holmes, Meghan Markle, Dakota Johnson
🧶 If you’re investing in premium knitwear like Khaite’s cashmere — make sure it fits right from day one. Tellar.co.uk helps you avoid costly returns and stretching issues.
🇫🇷 8. Ludovic de Saint Sernin (France)
Bold, sensual, and gender-fluid, Ludovic’s designs have redefined modern Parisian style. Expect delicate fabrics, lace, body-conscious fits, and a strong identity narrative.
🖤 Best for: Sheer knitwear, unisex tops, bold cut-outs
🎯 Style aesthetic: Soft sexuality meets French tailoring
✅ Worn by: Troye Sivan, Timothée Chalamet, Barbie Ferreira
🇬🇧 9. Rejina Pyo (UK)
South Korean-born, London-based designer Rejina Pyo brings whimsy and elegance together through unique cuts and playful colours. She’s become a mainstay for those seeking creative but wearable luxury.
🖤 Best for: Unexpected tailoring, wrap dresses, oversized knits
🎯 Style aesthetic: Feminine, artistic, smart
✅ Worn by: Meghan Markle, Jessie Ware, fashion editors globally
🇯🇲 10. Diotima (Jamaica)
A standout for its luxury crochet and woven textures, Diotima brings the beauty of Caribbean craftsmanship to the luxury sphere. It merges handwork with contemporary fashion perfectly.
🖤 Best for: Woven dresses, open-knit cardigans, sculpted silhouettes
🎯 Style aesthetic: Tropical, textured, artisanal
✅ Worn by: Fashion insiders, stylists, cultural creatives
Where to Shop These Labels
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MATCHESFASHION – Large selection of emerging designers
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SSENSE – Fashion-forward picks with edgy styling
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Net-a-Porter – Luxury classics and modern new brands
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Browns Fashion – Boutique experience with curated global labels
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Selfridges – Department store with strong designer edit
But before you buy, check your size using Tellar.co.uk. It’s the UK’s leading free sizing tool, matching your body to 1,500+ brand size charts in seconds.
Final Thoughts: Luxury Is Changing
Today’s luxury is more than price tags and monograms — it’s about:
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Identity and innovation
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Inclusivity and ethics
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Craftsmanship with meaning
If you want to shop with intelligence and confidence, you need tools that support modern fashion — and that’s where Tellar.co.uk comes in.
📲 Stay Ahead of Fashion Trends with Tellar.co.uk
✅ Try It Free
📏 Want to know your size in Khaite, The Attico, or Peter Do before you buy?
👉 Use Tellar.co.uk now — it’s free, fast, and fits perfectly into the new luxury landscape.