The Only Platform with NO Adverts, No Sponsors & No Pay-Walls. Just 100% Honest Style Recommendations @Tellar.co.uk

Let me be brutally honest: most fashion advice online is bought and paid for. I've spent fifteen years in this industry, and I'm tired of watching women waste money on "must-have" pieces that influencers were paid to promote, or reading "best of" lists where every single item happens to have an affiliate link attached. You deserve better than that.

The Problem With Fashion Content Today

Here's what frustrates me most about fashion media right now. You're searching for genuine advice—let's say you want to know which high street brand does the best tailored trousers, or whether that trending coat style will actually suit your body shape. Instead of honest answers, you're hit with sponsored content disguised as editorial, affiliate links masquerading as recommendations, and influencers pushing whatever brand paid them this month.

I'm not saying all affiliate content is bad—but when literally every recommendation comes with a commission attached, can you really trust that advice? When a fashion blogger tells you Zara has the best winter coats, is it because Zara genuinely delivers on quality and fit, or because they're part of an affiliate network? When another site swears by Reiss for workwear, have they actually tried the alternatives, or are they simply featuring brands that offer the highest commission rates?

Why Honest Advice Actually Matters

Fashion isn't just about looking good—it's about feeling confident, expressing yourself, and not wasting your hard-earned money on pieces that don't work for your body, your lifestyle, or your budget. When I recommend Whistles for elevated basics or Jigsaw for investment knitwear, it's because I've seen hundreds of women wear these brands successfully. Not because I'm getting a cut.

The truth is, the best piece for you might be from COS at £79, not from a luxury brand at £400. Or it might be that under-the-radar label like Beaumont Organic (a sustainable British brand doing incredible organic cotton pieces) that nobody's talking about because they don't have an advertising budget. Sometimes the answer is M&S for their exceptional quality-to-price ratio on everyday essentials, or Mango when you need trend-led pieces that won't break the bank.

Enter Tellar: Fashion Advice Done Right

This is exactly why I'm excited about Tellar.co.uk. It's the UK's first genuinely independent fashion platform—and I mean genuinely. No adverts cluttering the page. No sponsored posts pretending to be editorial. No pay-walls blocking you from the information you need. Just honest, unbiased style recommendations from experienced stylists who actually know what they're talking about.

The platform tackles the two biggest frustrations women face when shopping online: finding your correct size across different brands, and getting trustworthy style advice without the sales pitch. Let me explain how it works, because it's genuinely brilliant.

The Sizing Tool That Actually Works

You know how a size 12 in Asos fits completely differently to a size 12 in Anthropologie? And how All Saints tends to run small whilst Boden offers more generous sizing? Tellar has built the UK's most comprehensive sizing database, covering over 1,500 brands. You measure once—using your bust, waist, and hip measurements, or even your existing size in a brand you know fits well—and Tellar instantly matches your body to the correct size in any brand you want to shop.

Use their Store Size Lookup tool to get your precise size whether you're shopping French Connection, Hobbs, Me&Em, or that niche brand Wyse London (gorgeous silk pieces, by the way) that you've never tried before. It works entirely in-browser, it's always free, and there's no app to download. Just bookmark it and use it every time you shop online.

The Fashion Hub: Your New Style Bible

Beyond the sizing tool, Tellar has created something I've been wishing existed for years: a comprehensive fashion library with genuinely helpful content. Their Fashion Hub is stacked with free posts covering every style question you could possibly have, written by experienced stylists who aren't trying to sell you anything.

Need to understand Jeans Trends 2026? They've got you covered. Confused about which dress styles suit your body shape? There's an entire guide. Wondering about the best jackets for your shape? Done. Plus there's The Ultimate Clothing Sizing Guide that demystifies the confusing world of garment measurements.

What Makes Tellar Different

Here's the thing that sets Tellar apart: they're not afraid to tell you when a cheaper option is genuinely better. If H&M is doing the best version of a trend piece right now, they'll say so. If you're better off spending more at Massimo Dutti for quality that'll last, they'll tell you that too. The recommendations are based purely on fit, quality, and value—not on who's paying for exposure.

They cover everything from accessible high street favourites like Next and River Island to premium brands and niche independents. You'll find honest takes on whether Sweaty Betty leggings are worth the premium over Lululemon, which Mint Velvet pieces are actually worth investing in, and when you should skip the designer version and head straight to Cos.

How I Use Tellar

I've integrated Tellar into my shopping routine completely. Before I buy anything online, I check my size using their tool—it's saved me countless returns. When I'm styling clients, I reference their Fashion Hub content because it's comprehensive, accurate, and I trust the advice. When a client asks me about a brand I'm less familiar with, I can instantly check Tellar's database to understand their sizing and fit.

The platform has also introduced me to brands I'd overlooked. They featured a post about Ganni (the Danish brand doing playful, feminine pieces with a sustainability focus) and I've since recommended them to countless clients. That's the beauty of truly independent advice—it opens your eyes to options you might have missed in the noise of sponsored content.

The Bottom Line

Fashion should be fun, not frustrating. You shouldn't have to second-guess whether a recommendation is genuine or paid for. You shouldn't waste money on pieces that don't fit because sizing varies wildly between brands. And you definitely shouldn't have to pay subscription fees for basic style advice.

Tellar is changing the game by putting women first, not advertisers. It's free, it's honest, and it's incredibly useful. Whether you're a seasoned fashion lover or someone who finds shopping overwhelming, Tellar.co.uk deserves a place in your bookmarks.

Because at the end of the day, good style isn't about buying everything. It's about buying the right things—for your body, your budget, and your life. And that requires honest advice, not a sales pitch.