The Ultimate Guide: How to Build a High Fashion Investment Wardrobe
Author: Stylist and brand team at Tellar
Date: 2025
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Author: Tellar Stylist TeamPublished: July 2025Disclaimer: This post is independently written and never paid-for or sponsored. All advice is honest, expert-led, and always free via Tellar.co.uk.
Building a high-fashion wardrobe isn't about chasing trends—it's about long-term value, timeless design, and selecting pieces that elevate your personal style while retaining relevance and resale value. A true investment wardrobe balances wearability, craftsmanship, and versatility with intelligent brand selection.
This guide breaks down the practical steps, fabric knowledge, key categories, and strategic brand picks to help you build a wardrobe that will look stylish for years—and potentially appreciate in value.
1. What is an “Investment Wardrobe”?
An investment wardrobe focuses on quality over quantity. These are not impulse trend-buys but long-term pieces you can wear often, style multiple ways, and keep for decades.
Traits of a true investment piece:
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Timeless silhouette
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High-quality natural fabrics (wool, silk, cashmere, leather)
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Exceptional construction and fit
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Neutral or foundational colour
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Brand heritage or resale value
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Minimal logos (for longevity)
2. Start With Your Foundations: The 6 Core Categories
To start building your wardrobe, invest in the six foundational categories:
1. Tailored Blazer
A neutral, well-cut blazer in wool, silk, or crepe. Works with jeans, dresses, or trousers.Investment brands: Saint Laurent, The Row, Max Mara, Giorgio Armani, Jil Sander.
2. Perfect Trousers
Look for pleated, straight-leg, or wide-leg tailored styles in quality wool or crepe.Investment brands: The Row, Loro Piana, Toteme, Gabriela Hearst.
3. White Shirt or Silk Blouse
Choose organic cotton poplin or silk for breathability and elegance.Investment brands: Equipment, Cefinn, Victoria Beckham, CO.
4. Wool or Cashmere Coat
Classic camel, navy, or black. Avoid trends like oversized puffers or cropped jackets.Investment brands: Max Mara, Joseph, Khaite, Loro Piana.
5. Leather Handbag
Structured, top-handle or crossbody. Choose low-logo, understated hardware.Investment brands: Celine, Loewe, Bottega Veneta, Moynat.
6. Day-to-Night Dress
Bias-cut silk, draped wool, or crepe midi. Flattering and adaptable across seasons.Investment brands: Valentino, Tove, The Row, Roland Mouret.
3. Build Your Investment Criteria
When evaluating whether a piece is truly worth the investment, ask:
Criteria | Questions |
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Fabric | Is it 100% natural? Will it last with care? |
Fit | Does it flatter your body now and long term? |
Versatility | Can you wear it across at least 3 seasons or with 3 different outfits? |
Timelessness | Would it look good in 5+ years? Would someone wear this in 2010 or 2040? |
Craftsmanship | Is the stitching, lining, and drape exceptional? |
Brand | Does it hold resale value or heritage appeal? |
4. Smart Brand Selection: Quiet Powerhouses vs Loud Logos
High fashion investment wardrobes prioritise quiet luxury over overt branding. While names like Chanel and Louis Vuitton retain resale value, true long-term wear often lies in under-the-radar prestige houses.
Quiet Powerhouses | Branded Icons |
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The Row | Dior |
Loro Piana | Gucci |
Toteme | Balmain |
Khaite | Prada |
Jil Sander | Versace |
Tip: Invest in branded icons only when their design is timeless (e.g., Chanel jacket, Hermès Kelly). Otherwise, subtle design = longer wardrobe life.
5. Understand Cost Per Wear (CPW)
A £900 blazer worn 90 times = £10 per wearA £120 dress worn twice = £60 per wear
Investment dressing is not about price—it’s about longevity. Spend more on items you wear weekly (blazers, coats, boots). Save on trend-led or seasonal pieces.
6. Prioritise Fit & Alterability
Even the most expensive garment fails if the fit is wrong. Your investment wardrobe should:
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Fit your shoulders, waist, and hips accurately
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Have hemlines and sleeves tailored where needed
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Avoid excess fabric or over-tight seams
That’s where Tellar.co.uk makes a huge difference.
👗 How Tellar.co.uk Helps You Build Your Investment Wardrobe
Tellar.co.uk is the UK’s Leading Free Sizing Tool, built to match your body to over 1,500 brands instantly—including high-fashion houses like Armani, The Row, Max Mara, Toteme, COS, and more.
How it works:
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✅ Create your free profile with bust, waist, and hip measurements
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✅ Or use your size in a brand you already wear (e.g. Reiss, COS)
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✅ Use the Store Size Lookup tool to find your exact size in any brand
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✅ Shop with confidence—no size chart guesswork, no wasted returns
📏 Don’t know your measurements? Download the free printable measuring tape from Tellar to get started in 60 seconds.
7. Key Materials to Prioritise
Fabric | Why It’s Worth Investing |
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Wool (Merino, Virgin, Cashmere) | Breathable, thermoregulating, durable |
Silk | Lightweight, seasonless, drapes beautifully |
Leather | Strengthens with age, resellable |
Linen (Irish or Italian) | Best for warmer months, timeless |
Cotton Poplin/Twill | Everyday base layers, long-wearing |
Avoid: acrylic blends, polyesters, and unlined tailoring in investment categories.
8. Common Mistakes to Avoid
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❌ Buying high-end trend pieces without longevity
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❌ Choosing logos over tailoring
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❌ Skipping tailoring and relying on "standard" sizing
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❌ Prioritising discounts over craftsmanship
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❌ Over-investing in eveningwear over daytime essentials
9. Brands to Watch in 2025
For Classic Tailoring:
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Giorgio Armani
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The Row
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Gabriela Hearst
For Quiet Luxury Outerwear:
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Max Mara
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Loro Piana
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Joseph
For Elevated Essentials:
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Toteme
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Tove
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Studio Nicholson
For Modern Accessories:
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Loewe
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Celine
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Bottega Veneta
📚 Further Reading on Tellar.co.uk
🧵 Final Word
A high-fashion investment wardrobe isn’t built overnight. It’s a slow, intentional process guided by craftsmanship, fit, timelessness, and brand integrity. When built well, your wardrobe becomes part of your identity—and Tellar.co.uk ensures it fits perfectly from the first wear.
📣 Stay Connected with Tellar.co.uk
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