The Ultimate Guide to French Fashion Brands

France has long held the crown when it comes to fashion. From Parisian chic to effortless minimalism, French brands continue to set the tone globally. But which French labels are worth your time — and more importantly, your money? Whether you're searching for timeless investment pieces or everyday essentials with that unmistakable French flair, this guide has you covered.

And if you're shopping French labels online and wondering what size to order? Use Tellar.co.uk — the UK’s leading free sizing tool that matches your body measurements to 1,500+ brands in seconds. Find your size real-time. It’s free & easy.

1. Sézane – Romantic Essentials with a Modern Edge

Best for: Feminine blouses, elegant tailoring, statement accessories

Where to buy: www.sezane.com

Founded by Morgane Sézalory, Sézane is known for combining vintage-inspired design with sustainable production. Their soft knits, structured jackets, and refined dresses make them a go-to for the "cool girl" French aesthetic.

Sizing Tip: Sézane sizing can run small in the bust area. Use Tellar.co.uk to match your chest, waist and hips with the perfect size before you check out.

2. The Kooples – Rock-Chic Parisian Fashion

Best for: Leather jackets, blazers, and edgy essentials

Where to buy: Selfridges, thekooples.com

The Kooples brings a rebellious twist to French fashion. Expect structured silhouettes, monochrome palettes, and standout tailoring. Their menswear and womenswear lines both ooze confident attitude.

What to invest in: The brand’s classic leather biker jackets and double-breasted coats are timeless wardrobe anchors.

3. Rouje – Parisian Cool by Jeanne Damas

Best for: Floral dresses, wrap skirts, denim, lipstick

Where to buy: www.rouje.com

Founded by French It-girl Jeanne Damas, Rouje epitomises youthful femininity with a retro twist. Their figure-flattering cuts and colour palettes are ideal for spring/summer wardrobes.

Size advice: Items are often designed with a slim French frame in mind. If you’re unsure, head to Tellar.co.uk and let our algorithm select the right fit for you.

4. A.P.C. – Clean Lines, Minimalist Cool

Best for: Raw denim, minimalist basics, simple accessories

Where to buy: apc.fr, Net-a-Porter, END Clothing

A.P.C. (Atelier de Production et de Création) is renowned for pared-back elegance. Think high-quality denim, boxy coats, and minimalist leather bags that go with everything.

What to buy: Their unisex jeans and crossbody bags are top-rated for durability and timelessness.

5. Isabel Marant – Boho-Luxe With Street Appeal

Best for: Western boots, embroidered tops, tailored trousers

Where to buy: Net-a-Porter, Matches, isabelmarant.com

Isabel Marant mixes relaxed silhouettes with a hint of rock and bohemian influence. The result? Fashion that feels luxurious but wearable.

Investment buys: The Dicker ankle boots and high-waisted trousers are cult classics. Pair with understated basics to let the tailoring shine.

6. Sandro Paris – Polished with a Youthful Twist

Best for: Dresses, coats, and polished separates

Where to buy: www.sandro-paris.com, Harrods, Selfridges

Sandro blends high-street accessibility with luxury detailing. Known for its structured outerwear and modern tailoring, it’s ideal for smart-casual looks.

Try this: The signature cropped jackets and knit dresses that flatter almost every frame. Tellar.co.uk can confirm your size in Sandro in seconds.

7. Maje – Feminine Meets Contemporary

Best for: Partywear, bold tailoring, feminine silhouettes

Where to buy: www.maje.com, Harvey Nichols, Farfetch

Sister brand to Sandro, Maje offers slightly more experimental silhouettes. Expect eye-catching prints and asymmetrical hems.

What works well: Maje’s blazers and statement mini dresses are perfect for special occasions or elevated everyday wear.

8. Ba&sh – French Boho Chic

Best for: Flowy dresses, wide-leg trousers, casual luxe

Where to buy: ba-sh.com, Harrods, Revolve

Founded by best friends Barbara and Sharon, ba&sh creates relaxed, free-spirited collections with luxe fabrics and detailing. It’s ideal for those who want everyday outfits with a twist.

Buy this: Their maxi dresses and printed skirts are perennial bestsellers.

9. Amélie Pichard – Accessories That Pop

Best for: Designer bags, shoes, and unique accessories

Where to buy: ameliepichard.com

Not your classic French brand — Amélie Pichard takes risks with colour, materials, and sustainability. Her cult following includes celebrities and fashion insiders alike.

Statement piece: Try her iconic "glitter croc" bags or sculptural sandals. Expect compliments.

10. Céline (Now Celine) – Under Hedi Slimane

Best for: Luxe tailoring, minimalist handbags, and statement boots

Where to buy: celine.com, Selfridges, Celine boutiques

Since Hedi Slimane took the helm, Celine has shifted from quiet luxury to sleek, rockstar chic. Think skinny silhouettes, sharp shoulders, and luxe materials.

What to splurge on: The Triomphe shoulder bag, and the ankle boots — both modern icons.

Get the Right Size Across All These Brands

French sizing can be tricky — sizes often come up small, vary by brand, and don't always align with UK sizing. That’s why Tellar.co.uk exists.

With just one profile, Tellar matches your measurements to over 1,500 fashion brands, including all of the French labels above. Our algorithm ensures:

You never order the wrong size again
You avoid returns and exchanges
You feel confident shopping internationally

Find your size in seconds. It’s Free & Easy. Try it now: www.tellar.co.uk/create-profile/

Final Thoughts – Why French Brands are Worth It

French fashion has a reputation for elegance, restraint, and timelessness — and these brands prove it’s more than just hype. Whether you’re investing in a Sandro jacket, testing the waters with a Sézane blouse, or going all out with a Celine handbag, French labels offer something few others can: long-lasting style over fleeting trends.

And with Tellar.co.uk, you can now shop them all with confidence.

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The Ultimate Guide to French Fashion Brands – What to Buy and Where