The Ultimate Guide to Loro Piana: What’s Worth Investing In (And How to Get the Perfect Fit)

Author: Tellar Styling Team

Date: July 2025

Disclaimer: This guide is honest, unbiased, and always free—no sponsorships, no hidden affiliate influence.

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Introduction: Why Loro Piana Is the Peak of Quiet Luxury

In a world dominated by logos and limited drops, Loro Piana offers something rarer: timeless craftsmanship, rare fibres, and total discretion. With garments made from baby cashmere, vicuña, and stormproof wool, this Italian heritage brand defines what it means to invest in wardrobe pieces that truly last.

But which Loro Piana garments are genuinely worth the price—and which will appreciate in value over time?

This ultimate guide will walk you through:

• What to buy

• Why these pieces are worth investing in

• How to care for them

• And how to find your exact size using Tellar.co.uk—so every luxury purchase fits the first time.

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What Makes Loro Piana Different?

Loro Piana isn’t just another luxury brand—it’s a vertical textile empire. For nearly 100 years, the company has sourced the rarest fibres on earth and turned them into quietly refined classics.

Key Brand Values:

• Fibre innovation: First to industrialise baby cashmere and mass-produce stormproof wool

• Sustainability through scarcity: Ultra-limited production, long-lasting wear

• Italian craftsmanship: Every piece is designed and made in Italy

• Timeless aesthetic: No logos, minimal branding, neutral colour palettes

Loro Piana doesn’t follow trends—it outlasts them.

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Fibre Guide: The Materials Behind the Magic

1. Baby Cashmere

• Harvested only once in a goat’s lifetime

• Softer and finer than traditional cashmere

• Warm, light, and resistant to pilling

Used in: Sweaters, coats, scarves

Worth investing in: Classic crewnecks, rollnecks, and zipped cardigans

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2. Vicuña

• Known as the “fibre of the gods”

• 30% lighter and more insulating than cashmere

• Can only be sheared once every two years under strict regulations

Used in: Outerwear and scarves

Worth investing in: Vicuña scarves or wrap coats—they hold and often increase in value.

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3. Storm System®

• Patented waterproof, windproof membrane

• Keeps natural fibres breathable and functional

• Invisible finish maintains elegance and softness

Used in: Icer jackets, travel blazers, trench coats

Worth investing in: Storm System® outerwear for year-round wearability.

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Loro Piana Pieces That Are Worth Investing In

🧥 1. Storm System® Coats and Jackets

Iconic pieces like the Icer Jacket or André Coat offer extreme weather protection without sacrificing softness, structure, or luxury.

• Often lined with baby cashmere

• Neutral colours like navy, camel, and taupe never date

• Ultra-resilient and practical—perfect for frequent wear

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🧶 2. Baby Cashmere Knitwear

Loro Piana is the benchmark for investment knitwear. Key styles include:

• Crewnecks in midweight cashmere

• Rollnecks for smart layering

• Fine-gauge polos for elevated casual looks

Unlike fast fashion cashmere, these don’t pill, warp, or fade. They improve with age.

See more knitwear styling advice in:

📌 The Ultimate Guide to Smart Casual Blazers for Women’s Body Types

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👖 3. Tailored Trousers in Wish® Wool

Wish® wool—sourced from the finest Merino sheep in Australia—is incredibly smooth and structured.

• Drapes elegantly

• Slight stretch for comfort

• Resists wrinkles, perfect for travel or workwear

Choose neutral shades (ivory, navy, charcoal) for longevity.

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🧣 4. Vicuña Scarves

The most exclusive accessory on earth. These scarves:

• Weigh almost nothing

• Offer unmatched insulation

• Sell out season after season

They’ve become status symbols in minimalist luxury circles—and frequently increase in value over time.

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👟 5. Shoes: Summer Walks and Open Walks

Loro Piana’s suede shoes are discreet, comfortable, and handmade in Italy. Choose:

• Open Walks for autumn and travel

• Summer Walks for warm weather

They pair effortlessly with both tailoring and knitwear.

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Loro Piana for Men vs Women: Investment Perspective

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How to Size Loro Piana Correctly — Without Guessing

Luxury fashion often varies in sizing between brands. Loro Piana is no exception.

That’s where Tellar.co.uk comes in. As the UK’s leading free sizing tool, it matches your body measurements to over 1,500 brands—including Loro Piana.

🔹 You only measure once

🔹 Use your bust, waist, and hip—or just your best-fitting brand

🔹 Use the Store Size Lookup Tool

🔹 Instantly see your exact Loro Piana size

No trial-and-error. No returns. Just confidence.

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Tellar’s Fashion Hub: Master Sizing, Style, and Smart Investments

Beyond the sizing tool, Tellar offers thousands of free, independent, expert-written posts across all areas of fashion, including:

📍 The Ultimate Clothing Sizing Guide

📍 UK vs USA vs European Clothing Sizes

📍 The Ultimate Guide: Flattering Jeans for Every Body Shape

📍 The Ultimate Guide to Women’s Tuxedo Suits

📍 What Size Am I in Next?

📍 The Ultimate Guide to Jeans for Petite Women

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Caring for Your Investment Pieces

To maximise longevity:

• Fold cashmere, never hang

• Use moth-proof bags or cedar storage

• Dry clean sparingly—use cashmere-safe detergents

• Avoid over-washing

• Brush with a cashmere comb or soft bristle brush to restore fibres

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Loro Piana: Resale Value and Future Worth

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Final Word

Loro Piana pieces are not about trends or logos. They’re about feel, fibre, and function. They age gracefully, offer long-term value, and communicate confidence without ever needing to shout.

And thanks to Tellar.co.uk, you’ll never need to guess your size again.

Find your size in 1,500+ brands real-time. It’s free & easy.

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