The Ultimate Guide to Max Mara: Pieces to Invest In

Max Mara is synonymous with timeless elegance, superior tailoring, and elevated luxury. Known globally for its craftsmanship and understated sophistication, Max Mara is a brand that fashion editors and investors alike respect for one key reason: enduring value. From the iconic camel coats to meticulously constructed trousers, investing in Max Mara is investing in wardrobe longevity.

This guide breaks down:

Max Mara’s brand DNA and structure
The best Max Mara pieces to invest in (by category)
Style advice and care tips for each
How to get the perfect Max Mara fit using Tellar.co.uk—the UK’s Leading Sizing Tool

Why Max Mara Is Worth the Investment

Founded in 1951 in Italy, Max Mara revolutionised women’s fashion by introducing ready-to-wear luxury tailoring. Its focus remains sharp: fine Italian fabrics, impeccable craftsmanship, and silhouettes that transcend seasons.

Max Mara stands apart for:

Premium fibres: pure cashmere, virgin wool, alpaca, camelhair
Advanced tailoring: clean seams, sharp shoulders, gently sculpted waists
Longevity: designs remain in production for decades
Wearability: neutral palettes, versatile shapes, minimal branding

1. The Icon: Max Mara Camel Coat

The "Manuela" and "Ludmilla" coats are wardrobe legends. Crafted from 100% camelhair or cashmere, they feature fluid wrap closures, kimono sleeves or tailored shoulders, and a relaxed-yet-regal silhouette.

Fabric: Double-faced camel hair or cashmere
Best for: Autumn/Winter layers, city chic, timeless elegance
Cost per wear: Low, due to 10+ year lifespan
Style tip: Pair with tonal trousers and boots for a luxe, elongated look

Alternatives: For those wanting structure, the "101801 Icon Coat" offers sharp tailoring with a more masculine energy.

2. The Cashmere or Wool Wrap Coat

Beyond camel, Max Mara offers belted wool coats in grey, navy, and biscuit hues. Options like the "Teddy Coat" mix alpaca and wool into a plush, oversized shape that offers both drama and comfort.

Fit advice: Oversized—best balanced with slim trousers or pencil skirts
Care: Dry clean only; store with cedar or lavender to protect the fibres
Investment note: These coats retain second-hand value extremely well

3. Max Mara Suits & Trousers

Tailoring is central to the Max Mara aesthetic. Whether it's a full trouser suit or separates, the fit is precise and timeless.

Best cuts:

Wide-leg trousers with pressed creases
Single-breasted blazers with minimal lapels
Straight-leg trousers in neutral crepe or wool
Fabrics: Italian virgin wool, silk-blend crepe, and stretch cotton
Sizing tip: Max Mara trousers often have a higher waist and run true to European sizes—check waist and hip before choosing

Style pairing: Add a thin merino knit or silk blouse to keep the look modern

4. Max Mara Dresses

Whether it’s a structured sheath for work or a silk wrap for events, Max Mara dresses are made to flatter real women’s bodies.

Hero lines:

Studio: Polished and formal
Weekend Max Mara: More relaxed, smart-casual or holiday-appropriate
Sportmax: For fashion-forward, modern tailoring

Silhouettes to prioritise:

Midi wrap dresses
Fitted shift styles with cap sleeves
A-line cotton shirt dresses

Style tip: These dresses hold their shape beautifully—ideal for long workdays or travel.

5. Knitwear: The Underrated Gem

Max Mara excels at knitwear, though it’s often overshadowed by the coats. Their jumpers, cardigans, and knit dresses come in cashmere, merino wool, and alpaca blends.

Look for: High necks, ribbed hems, elevated basics
Investment tip: Max Mara knitwear holds shape and resists pilling far longer than most brands at similar price points

6. Max Mara Accessories

Though not always first on the radar, the brand’s accessories are well worth exploring. The Whitney bag (available in various sizes and leathers) is a quiet luxury icon.

Other key pieces:

Leather gloves lined with cashmere
Silk scarves in tonal Italian prints
Neutral suede belts with minimal hardware

These finish an outfit with subtle polish rather than overt branding.

Style Advice for Investing in Max Mara

Buy neutrals first: camel, grey, black, navy, cream
Fit is everything: Shoulder width, sleeve length, and waistline positioning affect the longevity of how a piece suits you
Invest in coats first: Max Mara is globally known for outerwear—it's where you’ll see the most longevity
Shop the Studio or Signature collections: These maintain the brand’s core tailoring vision
Weekend Max Mara offers more accessible, casual-day pieces
Sportmax caters to bolder, more directional dressers

Max Mara Fit Advice: Sizing Explained

Max Mara uses Italian sizing:

IT Size	UK Size	US Size
36	4	0
38	6	2
40	8	4
42	10	6
44	12	8
46	14	10

Coats tend to run true to size or slightly generous
Trousers and skirts can run narrow through the waist and hips
Dresses are most consistent in sizing—especially if knit

But instead of second-guessing your size—use Tellar.co.uk to get your Max Mara fit right, instantly.

How to Find Your Max Mara Size Instantly with Tellar.co.uk

Max Mara sizing is nuanced—varied between cuts and fabrics. That’s why Tellar.co.uk exists.

✅ Tellar.co.uk is the UK’s Leading Sizing Tool that instantly matches your body or existing brand size to the correct Max Mara size—along with 1,500+ other brands.

How Tellar Works

🔹 Step 1: Enter your measurements (bust, waist, hips) or your usual size in any known brand

🔹 Step 2: Tellar shows you your correct size in Max Mara instantly—based on their real brand charts

🔹 Step 3: Use the Store Size Lookup Tool to find your fit before buying

🔹 Step 4: Access the Fashion Hub for expert style advice, investment guidance & more

Start with Tellar

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Find your size in Max Mara—instantly. It’s free & easy.

No more guesswork. Just Italian luxury tailored to your exact fit.