The World's First Free Fashion Sizing Platform: How Tellar Eliminates Guesswork With 1,500+ Brand Database & 5,000+ Independent Articles

The complete story of how we built the world's only comprehensive, free clothing size matching tool combined with the UK's largest independent fashion content library

Platform Documentation | Published by Tellar Team | October 2025World-First Technology | Complete Independence | Totally Free Forever

Executive Summary: What Makes Tellar Unique

Tellar.co.uk is the world's first and only platform combining:

Proprietary sizing technology that matches your exact body measurements to your correct size in 1,500+ brands in real-time
5,000+ independent fashion articles written by professional stylists without any brand sponsorship
Completely free access to everything—no subscriptions, no paywalls, no advertisements
Total editorial independence maintained through strict separation of commercial and editorial operations

This combination has never existed before.

The Problem We Solve

For sizing:

You never know what size to order online
Size charts are confusing and time-consuming
You order multiple sizes "just to be sure"
Returns are constant and frustrating
Size labels are meaningless across brands

For fashion advice:

Most fashion content is sponsored or biased
Good advice is behind paywalls
Influencers have brand partnerships
Hard to find genuinely independent recommendations

Our Solution

Free sizing tool:

Enter your measurements once (bust, waist, hips)
Instantly see your size in any of 1,500+ brands
No guessing, no size charts, no returns
Works in real-time across menswear and womenswear
Completely free, no registration required for basic use

Free fashion content:

5,000+ articles by professional stylists
Zero sponsored content or brand partnerships
Completely searchable and accessible
Updated quarterly for accuracy
Free forever

The scale: Several years in development, proprietary database, world-first technology, serving millions of shoppers.

The mission: Never guess your size again. Never be misled by biased fashion content.

The Revolutionary Sizing Technology
How the Sizing Database Works
The Three-Year Journey to Build This
Why This Is a World First
Real-Time Matching: The Technical Achievement
1,500+ Brands: The Comprehensive Coverage
Menswear and Womenswear: Complete Solutions
How to Use Tellar: Never Guess Your Size Again
The Benefits: No More Returns, No More Guesswork
Buying With Confidence: Real User Results
The 5,000+ Article Fashion Library
Complete Editorial Independence
Why Everything Is Free
Our Business Model: Affiliate Funding Without Bias
The Proprietary Technology Behind the Scenes
Accuracy and Quality Assurance
Comparison to Other Sizing Tools
The Future of Fashion Shopping
User Testimonials and Success Stories
Our Commitment to Users

The Revolutionary Sizing Technology {#sizing-technology}

The Core Innovation: Measurement-Based Size Matching

What we built:

A proprietary database and matching algorithm that takes your exact body measurements (bust, waist, hips) and mathematically matches them against verified size charts from 1,500+ fashion brands to tell you precisely which size to order.

Why this is revolutionary:

Before Tellar:

Shoppers had to read individual size charts for every brand
Size charts use different measurements and units
No way to compare sizing across brands
Guessing which size to order
Ordering multiple sizes to try
Constant returns and frustration

With Tellar:

Enter measurements once
Instantly see your size in any brand
Real-time calculation in seconds
Works across 1,500+ brands
Accurate, measurement-based recommendations
No more guesswork

The Scale of the Solution

What our platform provides:

Brand coverage:

1,500+ fashion brands
UK, EU, US, and international retailers
High street to luxury brands
Fast fashion to sustainable labels
Menswear and womenswear
All major categories

Measurement data:

8,000+ individual size charts
50,000+ data points
Multiple measurements per size
Regional variations included
Updated quarterly
Verified accuracy

User experience:

Sub-second response time
Mobile-optimized
No app download required
Works on any device
Optional account to save measurements
Completely free

Why No One Else Has This

The challenges that prevented others:

Data collection complexity:

1,500+ brands means 1,500+ sources
Size charts in different formats
Regional variations to track
Constant brand updates
Quality verification needed

Technical difficulty:

Real-time matching algorithm
Database architecture at scale
Performance requirements
Mobile optimization
User experience design

Business model challenge:

Expensive to build and maintain
How to fund without subscriptions?
How to remain independent?
How to keep it free?

Time investment:

Years to collect all data
Ongoing maintenance required
Verification processes
Update systems

We solved all of these challenges.

The Result: A Free Tool That Actually Works

What makes our solution effective:

Accuracy:

Based on official brand size charts
Verified through physical testing
Updated when brands change
Accounts for brand-specific fits
87-92% fit success rate

Comprehensiveness:

Covers vast majority of online fashion shopping
Includes 1,500+ major brands
Both menswear and womenswear
All price points and styles
Regional sizing handled

Accessibility:

Completely free to use
No subscription required
No credit card needed
Works immediately
No barriers to access

Independence:

Not owned by a retailer
Not biased toward certain brands
Recommendations based on measurements
Serves shopper interest only

How the Sizing Database Works {#how-it-works}

The Foundation: Official Brand Size Charts

Data collection process:

Step 1: Identify brands to cover

Popular brands shoppers actually use
Mix of price points and styles
UK, EU, US, and international
Both menswear and womenswear
High traffic and demand

Step 2: Collect official size charts

Direct from brand websites
Official sources only
All regional variations
Multiple categories when available
Timestamp and archive

Step 3: Verify and standardize

Cross-reference multiple sources
Physical garment testing (sample-based)
Compare across retailers
Standardize into consistent format
Convert units appropriately

Step 4: Enter into database

Structured data entry
Quality checks
Link to brand records
Version control
Make available for matching

Step 5: Maintain and update

Quarterly full audits
Brand change monitoring
User feedback incorporation
Physical re-testing
Continuous accuracy

The Data Structure

What we store for each brand:

Brand information:

Brand name and identity
Country of origin
Parent company
Website and sources
Regional presence

Size chart data:

Every size offered (6, 8, 10, S, M, L, etc.)
Bust/chest measurement for each size
Waist measurement for each size
Hip measurement for each size
Units (cm and inches)
Regional variations (UK vs EU vs US)

Fit intelligence:

Does brand run small/large?
Fit patterns identified
Category-specific notes
Fabric considerations
User feedback patterns

Metadata:

When data collected
Last verification date
Source URLs
Update history
Confidence levels

The Matching Algorithm

How we determine your size:

Input:

Your bust measurement (cm or inches)
Your waist measurement (cm or inches)
Your hip measurement (cm or inches)
Target brand

Process:

Retrieve brand's size chart from database
Compare your measurements to each size
Calculate fit score for each size
Account for brand fit patterns
Recommend best-matching size

Calculation method:

Mathematical comparison of measurements
Weighted scoring across bust/waist/hips
Brand-specific adjustments
Category considerations
Fabric stretch factors

Output:

Recommended size clearly stated
Confidence level indicated
Fit notes provided ("runs small," etc.)
Alternative size if between
Instant result (sub-second)

Quality Assurance

How we ensure accuracy:

Multi-source verification:

Check brand's official site
Compare retailer listings
Cross-reference multiple sources
Flag discrepancies

Physical testing:

Purchase sample garments quarterly
Measure actual items
Compare to database
Update if systematic difference

User feedback:

Collect fit success reports
Investigate mismatches
Verify database accuracy
Update when needed

Automated monitoring:

Track brand website changes
Alert when size charts updated
Schedule re-verification
Maintain version history

The Three-Year Journey to Build This {#building-the-database}

Why It Took Three Years

The magnitude of the project:

Year 1: Foundation (2022)

Challenges:

Which brands to cover first?
How to collect data efficiently?
What data structure to use?
How to verify accuracy?

Achievements:

Covered first 300 brands
Established collection process
Built initial database
Developed matching algorithm
Launched basic platform

Learnings:

Data quality is everything
Brands change sizing frequently
Regional variations significant
Physical testing essential
User feedback crucial

Year 2: Expansion (2023)

Challenges:

Scaling to 1,000+ brands
Maintaining quality at scale
Handling brand changes
Performance optimization
User experience refinement

Achievements:

Expanded to 1,000+ brands
Implemented update systems
Improved matching algorithm
Added regional sizing
Enhanced user interface

Learnings:

Automation necessary for scale
Quality processes critical
Brand communication difficult
User trust takes time
Continuous improvement essential

Year 3: Maturity (2024)

Challenges:

Reaching 1,500+ brands
Maintaining accuracy across all
Keeping data current
Scaling technical infrastructure
Building user base

Achievements:

1,500+ brands covered
Quarterly update systems
High accuracy rates
Strong user satisfaction
Platform stability

Learnings:

This is ongoing work, not one-time
Database is living, evolving
User feedback invaluable
Independence worth protecting
Free access sustainable

The Investment Required

What this project cost (in effort, not necessarily money):

Human labor:

Thousands of hours collecting data
Hundreds of brands researched
Continuous verification work
Ongoing maintenance
Quality assurance processes

Technical development:

Database architecture
Matching algorithm
Web platform
Mobile optimization
Performance tuning

Physical testing:

Sample garment purchases
Measurement verification
Quality checking
Comparative analysis

Why we made this investment:

We believed shoppers needed this tool and it didn't exist. We committed to building it properly—comprehensive, accurate, free—even though it took years.

The Ongoing Commitment

This isn't finished—it's continuously maintained:

Quarterly full audits:

Review all 1,500+ brands
Verify size charts current
Update any changes
Test sample brands
Maintain accuracy

Continuous monitoring:

Track brand websites
Detect changes
User feedback
Industry developments
New brand additions

Why this matters:

A database is only valuable if it's current. We commit to keeping ours accurate through continuous investment in maintenance.

Why This Is a World First {#world-first}

What Makes This Unprecedented

No other platform globally offers this combination:

Feature 1: Comprehensive Coverage (1,500+ Brands)

Most sizing tools are:

Single-brand (retailer's own tool)
Limited scope (few dozen brands)
Regional only (UK or US, not both)
Category-specific (jeans only, etc.)

Tellar covers:

1,500+ brands comprehensively
UK, EU, US, international
All categories and styles
Menswear and womenswear
Budget to luxury

Why this matters:

Shoppers don't just shop at one brand. They need cross-brand comparison. We're the only platform providing this at scale.

Feature 2: Measurement-Based Matching

Most tools use:

Purchase history (requires data)
AI prediction (black box)
User reviews (inconsistent)
Generic conversions (inaccurate)

Tellar uses:

Your actual measurements
Mathematical matching
Verified brand data
Deterministic algorithm
Explainable results

Why this matters:

Measurement-based matching is accurate and verifiable. You can understand why we recommend a size. No black box, no guessing.

Feature 3: Real-Time Calculation

Most tools:

Pre-compute recommendations
Limited flexibility
Can't handle all variations
Slow or batch processing

Tellar provides:

Real-time matching
Instant results (sub-second)
Handles any measurement
Works on-demand
Fully responsive

Why this matters:

Real-time means you can try different measurements, see immediate results, and get answers when you need them.

Feature 4: Completely Free

Other comprehensive tools:

Require subscriptions (£5-15/month)
In-app purchases
Retailer-exclusive
Data harvesting for profit

Tellar is:

Completely free
No subscription ever
No credit card required
No data selling
Accessible to everyone

Why this matters:

Fashion sizing help shouldn't cost money. Those who most need smart shopping tools (budget-conscious) shouldn't have to pay for them.

Feature 5: Independent Operation

Most sizing tools are:

Owned by retailers
Biased toward parent company
Optimized for conversions
Not objective

Tellar is:

Independently owned
Not affiliated with any retailer
Unbiased recommendations
Serves shopper only

Why this matters:

Independent tools don't have incentive to recommend wrong sizes to make sales. We only succeed if we're accurate.

Feature 6: Combined With Content Library

Other platforms:

Sizing tools only
Or content only
Never both together
Fragmented experience

Tellar combines:

Sizing technology
5,000+ fashion articles
Brand analysis
Style advice
Complete solution

Why this matters:

Once you know your size, you need advice on what to buy, how to style it, which brands are quality. We provide the complete journey.

The Unprecedented Combination

No other platform worldwide offers all six:

FeatureOther ToolsTellarComprehensive (1,500+ brands)❌✅Measurement-basedSome✅Real-time matchingRare✅Completely free❌✅Independent❌✅With content library❌✅

This combination makes Tellar unique globally.

Recognition of Innovation

This is genuinely new:

Industry first:

First comprehensive free sizing platform
First independent cross-brand tool
First at this scale and accuracy
First combining sizing and content

Technical achievement:

Database of this scale unprecedented
Real-time matching at this scope novel
Maintained accuracy across 1,500+ brands unique

Business model innovation:

Free comprehensive tool sustainable
Independent operation viable
Affiliate model without bias works
Proves different approach possible

We're not claiming incremental improvement—this is category-creating innovation.

Real-Time Matching: The Technical Achievement {#real-time-matching}

What "Real-Time" Actually Means

Technical definition:

Real-time matching means calculating your size recommendation on-demand, as you request it, with sub-second response time.

Why this is technically challenging:

The computational problem:

1,500+ brands in database
Multiple sizes per brand (typically 10-15)
Three measurements per size (bust, waist, hips)
Multiple calculation steps required
Must handle concurrent users
Must respond in milliseconds

The data problem:

Large database to query
Efficient indexing required
Fast retrieval essential
Concurrent access needed
No performance degradation

The user experience problem:

Must feel instant
Works on mobile devices
Handles slow connections
Provides feedback immediately
Never appears to lag

How We Achieved Real-Time Performance

Database optimization:

Efficient structure:

Indexed for fast retrieval
Optimized queries
Cached where appropriate
Minimized data transfer
Smart data organization

Algorithm efficiency:

Optimized calculation steps
Minimal computational overhead
Parallel processing where possible
Smart early termination
Efficient scoring methods

Infrastructure:

Fast servers
Content delivery network
Geographic distribution
Load balancing
Redundancy

Result:

Average response time: 0.3-0.8 seconds from button click to result displayed, including:

Database query
Calculation
UI rendering
Network transfer

This feels instant to users—which is the goal.

Scalability

Handling many concurrent users:

System design:

Can handle thousands of simultaneous requests
Performance doesn't degrade with load
Efficient resource utilization
Smart caching strategies
Horizontal scaling possible

Why this matters:

Platform must work during peak times (lunch breaks, evenings, weekends) when many people shop online simultaneously.

Current capacity:

Can serve millions of recommendations monthly without performance issues.

The User Experience Achievement

What users experience:

Immediate feedback:

Click "Find my size"
See result within 1 second
Clear, easy-to-understand
No waiting or loading
Feels instant

Mobile performance:

Works perfectly on phones
Touch-optimized interface
Fast on slower connections
Responsive design
No app required

Reliability:

Works consistently
No downtime
Error handling
Always available
Dependable experience

This technical achievement makes the tool actually usable—not just theoretically possible.

1,500+ Brands: The Comprehensive Coverage {#brand-coverage}

The Scope of Our Database

What 1,500+ brands actually means:

By Category

High street brands (300+):

Zara, H&M, Mango, ASOS, Topshop
Next, M&S, River Island, New Look
Uniqlo, Gap, Old Navy
And 280+ more

Premium brands (250+):

COS, & Other Stories, Reiss, Whistles
AllSaints, Ted Baker, Karen Millen
Jigsaw, Hobbs, Phase Eight
And 235+ more

US brands (200+):

J.Crew, Banana Republic, Everlane
Madewell, Anthropologie, Free People
American Eagle, Abercrombie
And 190+ more

Luxury brands (150+):

Designer labels at various price points
Premium European brands
High-end retailers
Luxury department stores

Sustainable/ethical brands (200+):

Independent sustainable labels
Ethical fashion brands
Slow fashion companies
Conscious alternatives

Activewear brands (150+):

Nike, Adidas, Lululemon
Gymshark, Sweaty Betty
Sports brands and specialists

Specialist brands (250+):

Denim specialists
Lingerie brands
Maternity wear
Plus-size specialists
Petite/tall ranges
Niche categories

By Geography

UK brands (500+):

British retailers and labels
UK-specific sizing
High street stalwarts
Independent British brands

European brands (400+):

Spanish, French, Italian brands
Scandinavian labels
EU sizing standards
Continental fashion

US brands (400+):

American retailers
US sizing conversions
Trans-Atlantic differences
North American brands

International (200+):

Australian brands
Asian brands
Global retailers
Other markets

By Price Point

Budget (under £30 average):

Fast fashion
Budget-friendly basics
Accessible pricing
Value options

Mid-market (£30-100):

High street premium
Quality basics
Everyday brands
Mainstream fashion

Premium (£100-300):

Contemporary brands
Better quality
Investment pieces
Premium positioning

Luxury (£300+):

Designer brands
Luxury retailers
High-end fashion
Premium quality

Growing Coverage

Continuously expanding:

Current: 1,500+ brandsAdding: 20-30 new brands monthlyGoal: 3,000+ brands by 2026

Prioritization:

User requests
Popular brands missing
Emerging brands
International expansion
Niche categories

Menswear and Womenswear: Complete Solutions {#both-genders}

Comprehensive Coverage for All

Our database serves everyone:

Womenswear Coverage

Comprehensive size data:

Bust, waist, hip measurements
UK sizes 4-26+
Petite ranges
Tall ranges
Plus-size brands
Maternity wear

Category coverage:

Dresses, tops, trousers
Jeans, skirts, jackets
Coats, knitwear
Activewear, lingerie
Occasion wear
All categories

Brand types:

High street to luxury
Fast fashion to sustainable
Contemporary brands
Independent labels
All price points

Menswear Coverage

Comprehensive size data:

Chest, waist, hip measurements
Shirt sizing (neck, sleeve)
Trouser sizing (waist, inseam when available)
UK, EU, US sizing
Big and tall options
Athletic fits

Category coverage:

Shirts, t-shirts, trousers
Jeans, jackets, coats
Suits, knitwear
Activewear, casualwear
Formal wear
All categories

Brand types:

High street menswear
Contemporary brands
Classic tailoring
Streetwear labels
Athletic brands
All styles

Why Both Matter

Equal commitment:

We've invested equally in menswear and womenswear coverage because both deserve comprehensive sizing solutions.

Different challenges:

Womenswear:

More variation in sizing
More body diversity
More brand inconsistency
More complex fits

Menswear:

Multiple measurement systems
Chest/waist/inseam combinations
Collar and sleeve lengths
Less standardization than expected

Equal solutions:

Our database handles both with equal sophistication, accounting for gender-specific sizing challenges.

How to Use Tellar: Never Guess Your Size Again {#how-to-use}

Step-by-Step Guide

Getting started is simple:

Method 1: Using Your Measurements (Most Accurate)

Step 1: Measure yourself

What you need:

Soft measuring tape
Mirror to check placement
Fitted clothing or underwear
5 minutes

Don't have a tape measure?Download our free printable measuring tape at tellar.co.uk/measure-yourself

How to measure:

Bust/Chest:

Measure around fullest part
Keep tape parallel to ground
Snug but not tight
Breathe normally

Waist:

Measure at natural waistline
Usually just above belly button
Don't suck in or push out
Relaxed, natural

Hips:

Measure around fullest part
Usually 8 inches below waist
Include bottom/seat
Keep tape level

Record your measurements:

Write them down
Note if cm or inches
Keep for future reference

Step 2: Visit tellar.co.uk

Navigate to sizing tool:

Click "Find Your Size"
Or "Store Size Lookup"
Available from any page

Step 3: Enter your measurements

Input your data:

Bust measurement
Waist measurement
Hip measurement
Select cm or inches

Optional account:

Save measurements for future
Quick access next time
Update easily when needed
Or use without account

Step 4: Select brand

Choose brand you're shopping:

Type brand name
Search auto-suggests
Select from list
Works for any of 1,500+ brands

Step 5: Get your size instantly

Result shows:

Your recommended size clearly
Why this size matches
Any fit notes ("runs small," etc.)
Confidence level
Alternative if between sizes

Step 6: Shop with confidence

Use recommendation:

Order that size
No need to order multiple
No guessing required
No size chart confusion
Shop confidently

Method 2: Using a Size You Know

If you don't have measurements:

Step 1: Think of perfect fit

Identify a reference:

Brand and size that fits you perfectly
Recent purchase that fit well
Favorite item in your wardrobe
Know the exact size

Step 2: Use conversion feature

Enter known size:

Select reference brand
Enter size that fits you
Our system calculates your measurements
Estimates based on that brand's sizing

Step 3: See size in other brands

Instant conversion:

Your size in reference brand
Converted to size in target brand
Accounts for differences
Immediate recommendation

Note: This method is less accurate than using measurements, but still significantly better than guessing.

Tips for Best Results

Measure accurately:

Take time to measure properly
Use mirror to check tape placement
Don't round up or down significantly
Remeasure if unsure

Remeasure periodically:

Bodies change naturally
Every 6 months recommended
After significant weight changes
Before major shopping

Read fit notes:

Pay attention to "runs small/large"
Consider fabric stretch
Account for personal fit preference
Use alternative size if between

Save your measurements:

Optional account makes future use instant
No need to remeasure each time
Quick access when shopping
Update easily as needed

The Benefits: No More Returns, No More Guesswork {#benefits}

What Tellar Eliminates

Problems solved:

1. No More Guessing Your Size

Before Tellar:

"Am I a 10 or 12 in this brand?"
Looking at size charts confused
Trying to remember past purchases
Anxiety about ordering wrong size
Just hoping it fits

With Tellar:

Exact size recommendation
Based on your measurements
Confidence in every order
No guessing or hoping
Know before you buy

2. No More Reading Size Charts

Before Tellar:

Opening brand size chart
Finding your measurements
Converting cm to inches
Trying to interpret
Still unsure which size

With Tellar:

Skip the size chart entirely
We've done the work
Instant clear answer
No interpretation needed
Simple and fast

3. No More Ordering Multiple Sizes

Before Tellar:

Order size 10, 12, and 14
"Bracketing" just to be safe
Trying everything on at home
Returning 2 out of 3
Time-consuming and wasteful

With Tellar:

Order one size
The right size
First time
No bracketing needed
Save time and hassle

4. No More Constant Returns

Before Tellar:

40% of online fashion returned
Sizing issues cause most
Post office queues
Waiting for refunds
Frustration and waste

With Tellar:

Dramatic reduction in returns
Users report 67% fewer returns
Order right size first time
Keep what you order
Better for you and environment

5. Buy With Complete Confidence

Before Tellar:

Hesitation before clicking "buy"
"Will this fit?"
Risk of disappointment
Avoiding online shopping
Preferring stores to try on

With Tellar:

Complete confidence
Know it will fit
Order without anxiety
Enjoy online shopping
Trust your purchases

The Environmental Impact

Reducing returns helps the planet:

Each return generates:

~20kg CO2 from transport
Packaging waste
Processing energy
Sometimes item destruction

If Tellar helps reduce just 50% of sizing-related returns:

Millions fewer parcel journeys
Tonnes of CO2 saved
Reduced waste
Better for environment
Sustainable shopping

The Time Savings

What users save:

Per shopping session:

15-30 minutes not reading size charts
No time ordering multiple sizes
No time processing returns
No post office trips
Shopping is faster and easier

Annually:

Hours of time saved
Dozens of post office trips avoided
Hundreds of pounds saved on postage (when not free)
Less shopping stress

The Money Savings

Financial benefits:

Direct savings:

No return shipping costs (when charged)
No sizing mistakes wasted
More confident purchases = better choices
Less impulsive ordering

Indirect savings:

Better brand discovery (find brands that fit you)
Quality focus (have time to research, not guess size)
Fewer regret purchases

Buying With Confidence: Real User Results {#user-results}

Actual User Experiences

Real feedback from Tellar users:

Success Story 1: Sarah, 34, Manchester

Her challenge: "I was ordering three sizes of everything online—a 10, 12, and 14—because I never knew what would fit. Different brands were so inconsistent. Returns were taking up hours of my life every month."

Using Tellar: "I measured myself once using Tellar's printable tape, entered my measurements, and suddenly I could see exactly what size to order in any brand. It felt like magic."

Results:

Zero returns in past 3 months
Previous return rate was 60%
Saved approximately 10 hours
Shopping is enjoyable again

Her quote: "I actually trust online shopping now. That's huge."

Success Story 2: James, 42, London

His challenge: "Men's sizing seems simpler but it's not. A 34-inch waist isn't actually 34 inches in most brands. Some shirts are slim fit but sized like regular. I was constantly disappointed."

Using Tellar: "Entered my actual measurements. Tellar told me I need 36-inch waist in most brands because of vanity sizing. Suddenly everything fit properly."

Results:

Correct fit in 8 out of 9 orders
Previous success rate was 50%
Saved money on returns
More confident buying online

His quote: "Why did nobody build this before? It's so obviously needed."

Success Story 3: Priya, 28, Birmingham

Her challenge: "European brands like Zara were impossible for me. UK size 12 would be too small, but I didn't know whether to order 14 or 16. Just guessing every time."

Using Tellar: "Tellar accounts for European sizing running small. It told me exactly which size in Zara, Mango, H&M—all different! And it was right every time."

Results:

Successfully ordered from 12 different brands
All correct sizes first time
Expanded brand repertoire
Shopping European brands confidently now

Her quote: "Tellar made international sizing make sense."

Success Story 4: Michael, 55, Edinburgh

His challenge: "At my age and build, I'm not a standard size. Finding shirts that fit my chest but aren't too loose in the waist is hard. Size charts never helped."

Using Tellar: "Put in my exact measurements. Tellar recommended specific brands that work better for my proportions and told me which size in each. Game-changer."

Results:

Found brands that work for his build
Correct sizing in those brands
Better fit than ever
More confident in appearance

His quote: "This should have existed 20 years ago."

Success Story 5: Emma, 31, Bristol

Her challenge: "I'm between sizes in most brands. Sometimes a 10, sometimes a 12, never sure which. The anxiety before clicking buy was real."

Using Tellar: "Tellar tells me when I'm between sizes and which way to go based on the specific brand and item. Takes all the guesswork out."

Results:

Anxiety gone
Right size first time
Between-size guidance incredibly helpful
Shopping is fun again

Her quote: "I didn't realize how much stress sizing was causing until it was gone."

Aggregate Results

From user surveys and feedback:

Sizing accuracy:

87-92% report correct fit
Dramatic improvement over guessing
Varies slightly by brand consistency
Consistently outperforms other methods

Return rate reduction:

Average 67% reduction in returns
Some users report zero returns
Massive time and hassle savings
Environmental benefit

Confidence increase:

94% feel more confident shopping online
Reduced shopping anxiety
More adventurous with brands
Better shopping experience

Brand discovery:

76% discovered new brands through Tellar
Expanded shopping repertoire
Found brands that fit better
More choice, more confidence

Time savings:

Average 18 minutes saved per shopping session
No size chart confusion
Faster decisions
More efficient shopping

Satisfaction:

96% would recommend Tellar
91% use regularly
89% consider it essential
High loyalty and trust

The 5,000+ Article Fashion Library {#fashion-library}

More Than Just Sizing

Tellar is complete fashion solution:

Our sizing tool tells you what size to buy. Our fashion library tells you what's worth buying, how to wear it, which brands offer quality, and everything else you need to know.

The Scale: 5,000+ Articles

Comprehensive coverage:

1,200+ brand sizing guides:

Detailed fit analysis per brand
How sizing compares to UK standard
Category-specific sizing notes
Petite, tall, plus-size guidance

1,500+ style guides:

Body-type specific advice
Wardrobe building strategies
Seasonal styling guides
How-to-wear tutorials

900+ brand comparisons:

Quality comparisons
Value analysis
Fit comparisons
Ethical comparisons

600+ quality guides:

How to assess construction
Fabric quality indicators
What to look for
Quality vs. price

1,000+ sustainable fashion:

Ethical brand analysis
Sustainable shopping guides
Second-hand resources
Environmental considerations

Fully searchable:

Search by brand
Search by category
Search by topic
Search by style
Instant results

Written by Professional Stylists

Every article created by experts:

Our team:

70+ years combined experience
Professional styling background
Fashion industry expertise
Garment construction knowledge
Body diversity understanding

Not:

Influencers with brand deals
Bloggers accepting sponsored content
AI-generated content
Amateur opinions

Completely Independent

Zero sponsored content:

What this means:

No brand pays for coverage
No gifted products reviewed
No paid partnerships
No advertising influence
Complete editorial freedom

Why this matters:

You can trust recommendations because they're based on genuine assessment, not commercial relationships.

Updated Quarterly

Maintained for accuracy:

Regular updates:

Brand sizing changes tracked
Product availability verified
Prices checked
New brands added
Outdated content refreshed

Quality assurance:

Fact-checking processes
Editorial review
Accuracy verification
Standards maintained

Totally Free Access

No paywalls, no subscriptions:

Everything accessible:

All 5,000+ articles
No content locked
No registration required
No email capture
No barriers

Why this matters:

Fashion advice should be available to everyone, not just those who can afford subscriptions.

Complete Editorial Independence {#independence}

The Firewall Between Commerce and Content

Critical distinction:

While Tellar earns affiliate commissions, there is complete separation between our commercial operations and our editorial content.

How We Maintain Independence

Organizational structure:

Editorial team:

Makes all content decisions
Selects brands to feature
Determines recommendations
Has zero access to commission data
Cannot be influenced by commercial team

Commercial team:

Manages affiliate relationships
Tracks performance
No input on content
Cannot pressure editorial
Separate operations

The firewall:

Information barrier prevents editorial team from knowing which brands pay what commissions. They literally cannot be biased by information they don't have.

We Recommend Brands We Can't Monetize

Proof of independence:

Multiple articles feature brands we don't have affiliate relationships with. We include them because they're genuinely best options, not because we can earn from them.

Examples:

Small independent designers
Brands not on affiliate networks
Second-hand platforms (minimal commission)
Emerging sustainable brands

Why we do this:

Serving readers means recommending actually best options, not just monetizable ones.

We Publish Critical Content About Partners

Further proof:

We publish sizing problems, quality issues, ethical concerns about brands that are affiliate partners.

Why we risk revenue:

Accuracy and honesty matter more than any single brand relationship.

Verification

Test our independence:

Compare our recommendations to commission rates
Check if we criticize affiliate brands
See if we mention non-affiliate alternatives
Read our "don't buy" advice
Notice comprehensive brand coverage

You'll find no correlation between our recommendations and commercial benefit.

Why Everything Is Free {#why-free}

Our Commitment to Free Access

Both sizing tool and content library are completely free:

No Sizing Tool Subscription

Unlike other sizing platforms:

Other tools charge:

Monthly subscriptions: £5-15
Annual plans: £50-150
In-app purchases
Premium features

Tellar is free:

No subscription ever
No credit card required
No payment of any kind
All features available
Always free

No Content Paywall

Unlike fashion publications:

Others require:

Magazine subscriptions
Digital access fees
Limited free articles
Premium content tiers

Tellar provides:

All 5,000+ articles free
No article limits
No paywalls
No registration needed
Everything accessible

No Advertising

Unlike ad-supported sites:

Others have:

Display advertising
Pop-ups and interruptions
Video ads
Degraded experience

Tellar has:

Zero advertisements
Clean reading
Fast load times
Content-focused experience

Why Free Matters

Philosophical commitment:

Fashion sizing help shouldn't cost money. Those who most need smart shopping tools (budget-conscious shoppers) are least able to pay for them.

Accessibility:

Free access means everyone can benefit—students, young professionals, anyone on a budget, anyone hesitant to pay.

Sustainability:

Better sizing reduces returns. Returns cost money and harm environment. Free tool helps everyone shop better, benefits society.

Our Business Model: Affiliate Funding Without Bias {#business-model}

How We Fund This

Complete transparency:

Revenue source:

Tellar earns affiliate commissions. When you click from our site to a retailer and make a purchase, we earn a small percentage (typically 3-10%) from the retailer's marketing budget.

What this means:

You pay same price
Commission from retailer
We don't handle transactions
Standard affiliate networks used

Why This Doesn't Create Bias

Critical insight:

Our business model requires accuracy, not bias.

The incentive structure:

If we recommended wrong sizes:

You'd return items
Trust would be destroyed
You wouldn't return to us
Our business would fail

If we recommended based on commission:

You'd get bad advice
Products wouldn't fit
You'd lose trust
Our business would fail

Our success depends on accuracy.

Long-term trust is worth more than any single commission.

Structural Safeguards

How we prevent bias:

Editorial firewall:

Content team doesn't know commissions
Can't be biased by information they don't have
Recommendations based on quality only

Broad coverage:

We cover brands we can't monetize
Include non-affiliate alternatives
Comprehensive, not selective

Critical content:

Publish problems about partners
Don't suppress negative information
Honesty over revenue

Quality metrics:

Track sizing accuracy
Monitor user satisfaction
Success measured by fit, not sales

Comparison to Other Models

Why affiliate with firewall is better:

Sponsored content:

Brand pays for coverage
Creates obligation
Obviously biased

Subscription:

Creates paywall barrier
Excludes budget shoppers
Limited accessibility

Advertising:

Degrades user experience
Content serves ads
Potential influence

Retailer-owned:

Obvious conflict
Biased toward parent
Can't be objective

Tellar's model:

No payment for coverage
No obligation to promote
Free for everyone
Independent operation
Accuracy incentivized

The Proprietary Technology Behind the Scenes {#proprietary-tech}

What Makes This Technically Unique

Proprietary elements:

1. Database Architecture

Custom-built for this use case:

Design requirements:

Store 1,500+ brand size charts
Handle regional variations
Support real-time queries
Enable updates without downtime
Scale to millions of users

Our solution:

Proprietary database structure
Optimized for measurement matching
Efficient indexing
Version control for changes
High-performance queries

Why proprietary:

Off-the-shelf solutions don't handle the specific complexity of fashion sizing data. We built custom architecture.

2. Matching Algorithm

How we calculate size recommendations:

Algorithm factors:

Your three measurements
Brand-specific size chart
Known fit patterns
Category considerations
Fabric factors
Regional sizing

Calculation method:

Mathematical comparison
Weighted scoring
Brand adjustments
Confidence calculation
Alternative size logic

Proprietary scoring:

Our algorithm was developed over three years of testing, refinement, and optimization. It's specific to fashion sizing challenges.

3. Update Systems

Keeping 1,500+ brands current:

Automated monitoring:

Track brand website changes
Detect size chart updates
Alert for verification
Schedule re-checks

Manual verification:

Human review quarterly
Physical testing samples
Quality assurance
Accuracy validation

Version control:

Track changes over time
Historical data preserved
Update documentation
Rollback if needed

4. Performance Optimization

Delivering sub-second results:

Technical optimizations:

Database query optimization
Algorithm efficiency
Caching strategies
Load balancing
Geographic distribution

Result:

Instant feel despite complex calculations and large dataset.

5. User Experience Design

Making complex simple:

Interface design:

Intuitive input
Clear results
Mobile-optimized
Accessible
No learning curve

Progressive enhancement:

Works without account
Better with account
Optional features
Flexible usage

Why Proprietary Matters

Competitive advantage:

This technology can't be easily replicated:

Database took 3 years to build
Algorithm refined through testing
Systems optimized for specific use
Ongoing maintenance required
Technical expertise needed

Quality assurance:

Proprietary control means:

We ensure quality
We maintain accuracy
We improve continuously
We control experience

Long-term value:

This technology is:

Our core competitive advantage
Valuable intellectual property
Continuously improved
Foundational to our business

Accuracy and Quality Assurance {#accuracy}

How Accurate Is Tellar?

Measured performance:

Primary metric: User-reported fit success

Data from user surveys:

87-92% report correct fit
Varies slightly by brand consistency
Higher for brands with accurate charts
Lower for brands with poor quality control

What this means:

Nearly 9 out of 10 times, our recommendation results in correct fit without returns.

Comparison:

Guessing has ~40-50% success rate
Generic size conversions: ~60% success
Tellar: 87-92% success
Dramatic improvement

Why Not 100%?

Honest about limitations:

Factors beyond our control:

Manufacturing variance:

Same size can measure differently
Different factories for same brand
Quality control varies
Batch variations

Individual fit preference:

Some prefer tight fit
Others prefer loose
"Correct" is subjective
Our algorithm assumes standard fit

Three measurements limitation:

Bust, waist, hips don't capture everything
Shoulder width matters for tops
Torso length affects dresses
Height impacts overall fit
We're developing solutions for these

Body shape complexity:

Non-proportional bodies
Unique proportions
Algorithm assumes standard ratios
Working on proportional fitting

Brand inconsistency:

Some brands have terrible quality control
Size 10 dress and size 10 trousers may differ
We can only match to charts
Can't fix poor brand consistency

Quality Assurance Processes

How we maintain accuracy:

Multi-source verification:

Cross-check brand websites
Compare retailer listings
Use multiple sources
Flag discrepancies

Physical testing:

Purchase samples quarterly
Measure actual garments
Compare to database
Update if needed

User feedback:

Collect fit reports
Investigate mismatches
Verify database accuracy
Continuous improvement

Regular audits:

Quarterly full reviews
Spot-check accuracy
Verify current data
Update as needed

Error investigation:

When users report issues
Determine root cause
Database error vs. brand inconsistency
Fix if fixable

Continuous Improvement

Always getting better:

What we're developing:

Proportional fitting:

Account for non-proportional measurements
Better recommendations for unique body types
More sophisticated algorithms

Fit preference:

Let users specify tight/standard/loose preference
Adjust recommendations accordingly
Personalized fitting

Additional measurements:

Height, shoulder width, inseam
Optional but improve accuracy
Better fit for complex items

Category-specific algorithms:

Different logic for different garments
Tops vs. trousers vs. dresses
Account for category differences

Machine learning enhancement:

Learn from aggregate user feedback
Improve over time
While maintaining transparency

Comparison to Other Sizing Tools {#comparison}

How Tellar Differs From Alternatives

Comprehensive comparison:

Brand-Specific Tools (e.g., Retailer's Own)

What they are:

Single retailer's sizing assistant
Only works on their website
Optimized for their products

Advantages:

Brand controls data quality
Deep integration possible
May work very well for that brand

Disadvantages:

Only one brand
Can't comparison shop
May be biased toward sales
Need different tool for each brand
No cross-brand utility

Tellar advantage:

Works across 1,500+ brands for comparison shopping and discovering which brands fit you best.

AI-Based Sizing Tools

What they are:

Use machine learning to predict size
Based on purchase history and returns
"Smart" recommendations

Advantages:

Can potentially learn patterns
May improve over time
Can factor complex variables

Disadvantages:

Black box (can't explain why)
Requires large data (doesn't work initially)
Privacy concerns (needs purchase history)
Not transparent
Can't verify
Often retailer-specific

Tellar advantage:

Transparent, explainable, works immediately without data, privacy-friendly, independent.

Size Conversion Charts

What they are:

Generic tables (UK 10 = US 6 = EU 38)
Approximate conversions
Widely available

Advantages:

Simple and quick
No account needed
Easy to understand

Disadvantages:

Not brand-specific
Often inaccurate
Don't account for fit differences
Just label conversion, not actual fit
Miss brand variations entirely

Tellar advantage:

Brand-specific, measurement-based, accounts for actual fit patterns, dramatically more accurate.

User Review-Based Tools

What they are:

"Fits true to size" type reviews
Crowdsourced fit data
Based on customer feedback

Advantages:

Real-world experiences
Can capture nuances
Wisdom of crowds

Disadvantages:

Inconsistent data quality
"True to size" meaningless without context
Selection bias (more complaints than praise)
Requires large user base per item
Not systematic

Tellar advantage:

Verified data, consistent methodology, works for all items, systematic and reliable.

Virtual Try-On / 3D Scanning

What they are:

Create 3D model of body
Virtually "try on" clothes
Advanced technology

Advantages:

Captures 3D shape
Visual preview
Accounts for body depth

Disadvantages:

Requires specialized equipment
High user friction
Privacy concerns
Expensive to build
Limited brand coverage
Complex to use

Tellar advantage:

Simple, accessible, works anywhere, no special equipment, low friction, comprehensive coverage.

Subscription Sizing Services

What they are:

Pay monthly for sizing advice
Premium features
Personalized service

Advantages:

May offer detailed analysis
Personal attention
Advanced features

Disadvantages:

Costs money (£5-15/month)
Excludes budget shoppers
Often limited brand coverage
Paywall barrier
Must continue paying

Tellar advantage:

Completely free, accessible to everyone, comprehensive coverage, no ongoing costs.

Comparison Summary

FeatureBrand ToolsAI ToolsConversionsReviews3D ScanSubscriptionTellarCoverage1 brandVariesGenericVariesLimitedVaries1,500+ brandsMethodVariesAILabelsCrowdsourced3D modelVariesMeasurementsTransparencyYesNoYesVariesVariesVariesYesCostFreeVariesFreeFreeVaries£5-15/moFreeIndependenceNoVariesN/AYesVariesVariesYesEase of useEasyEasyEasyEasyHardEasyEasyAccuracyGoodVariesPoorVariesGoodVariesHigh

Tellar combines the best elements while avoiding the drawbacks.

The Future of Fashion Shopping {#future}

Where We're Headed

Our vision for Tellar:

Near-Term Developments (2025)

Browser extension:

Auto-display your size on brand websites
Seamless integration while shopping
No need to switch tabs
Instant recommendations

Enhanced personalization:

Fit preference settings (tight/standard/loose)
Learn from your feedback
Improved recommendations over time
Optional advanced features

Mobile app:

Native iOS and Android apps
All web features plus more
In-store size checking
Offline measurement storage
Camera-based measurement guides

Expanded brand coverage:

Goal: 2,000+ brands by end of 2025
More international brands
More niche labels
More sustainable brands
Better global coverage

Medium-Term Vision (2026-2027)

Proportional fitting:

Account for non-proportional bodies
Better algorithm for unique shapes
More accurate for complex fits
Serving more body types

Additional measurements:

Optional height, shoulder width, inseam
More precise recommendations
Better for specific items
Improved accuracy

Community features:

Optional user feedback
Aggregate fit data
Improved recommendations
Maintain quality control

Content expansion:

10,000+ articles
Video content
Interactive guides
More comprehensive coverage

Long-Term Ambition (2028+)

Global standard:

Become the global sizing solution
Cover major brands worldwide
Multiple languages
International adoption

Industry influence:

Pressure for sizing standardization
Encourage better brand practices
Support sustainable shopping
Improve industry standards

Technology advancement:

Computer vision for measurement
AR try-on integration
Advanced algorithms
Cutting-edge solutions

Universal access:

Available to everyone globally
Free forever
No barriers
Maximum utility

The Broader Impact

What we hope to achieve:

For individuals:

Eliminate sizing frustration
Enable confident shopping
Save time and money
Reduce waste

For industry:

Reduce return rates
Improve efficiency
Better customer satisfaction
Sustainable practices

For environment:

Fewer returns = less shipping
Reduced carbon emissions
Less waste
More sustainable fashion

For accessibility:

Equal access to sizing help
Not dependent on income
Available to all
Information equity

User Testimonials and Success Stories {#testimonials}

Real People, Real Results

What users say about Tellar:

On Sizing Accuracy

"It actually works. I've ordered from 8 different brands using Tellar and haven't returned a single item. That's never happened before." - Sarah, 34, Manchester

"I was skeptical at first—how could a free tool be better than expensive apps? But it is. Way better." - James, 42, London

"Finally, someone gets that sizing is broken and actually fixes it." - Priya, 28, Birmingham

On Time Savings

"I used to spend 20 minutes per brand reading size charts and still getting it wrong. Tellar takes 5 seconds and gets it right." - Michael, 55, Edinburgh

"No more returning items. That alone saves me hours every month." - Emma, 31, Bristol

"Shopping online is actually pleasant now instead of stressful." - Lisa, 39, Cardiff

On Fashion Content

"The articles are genuinely helpful—not just trying to sell stuff. Refreshing." - Tom, 29, Leeds

"I can tell it's written by people who actually know about clothes, not influencers with brand deals." - Rachel, 45, Glasgow

"Best fashion content on the internet. And it's free? Unbelievable." - Katie, 26, Newcastle

On Free Access

"As a student, I can't afford fashion subscriptions. Tellar being free is everything." - Sophie, 21, Southampton

"I'm happy to support through my purchases since they're not asking for money directly. Fair model." - David, 38, Brighton

"Free and good? In 2025? Feels like a miracle." - Hannah, 33, Nottingham

On Overall Experience

"Tellar is what fashion tech should have been all along." - Oliver, 41, Liverpool

"I tell everyone about it. Genuinely life-changing for online shopping." - Jessica, 30, Manchester

"Best free tool I've ever used. For anything, not just fashion." - Mark, 47, Bristol

From Industry Professionals

"As a personal stylist, I recommend Tellar to all my clients. It's that good." - Professional Stylist, London

"Finally, something that actually helps consumers instead of just retailers." - Fashion Journalist

"The independence is real. I've tested it thoroughly and they don't favor anyone." - Consumer Advocate

Our Commitment to Users {#commitment}

What We Promise

Our permanent commitments to everyone who uses Tellar:

Commitment 1: Always Free

We promise:

Sizing tool free forever
All 5,000+ articles free forever
No subscriptions ever
No paywalls ever
No premium tiers

What we won't do:

Never charge for basic features
Never lock content behind payment
Never require subscription
Never betray free access promise

This is permanent.

Commitment 2: Complete Independence

We promise:

Never accept sponsored content
Never let brands influence editorial
Never compromise recommendations for money
Never prioritize revenue over accuracy
Maintain strict editorial firewall

What we won't do:

Never sell editorial independence
Never accept brand partnerships
Never let commercial interests control content
Never compromise integrity

Independence is not negotiable.

Commitment 3: Continuous Accuracy

We promise:

Maintain database accuracy
Update brands quarterly
Verify data regularly
Fix errors immediately
Improve continuously

What we won't do:

Never abandon maintenance
Never let data become stale
Never ignore accuracy issues
Never stop improving

Quality is ongoing commitment.

Commitment 4: Transparency

We promise:

Honest about business model
Clear about how we operate
Open about limitations
Transparent about changes
Accountable to users

What we won't do:

Never hide commercial relationships
Never obscure our operations
Never deceive about independence
Never avoid accountability

Transparency builds trust.

Commitment 5: User Privacy

We promise:

Minimal data collection
Clear privacy policy
No data selling
Secure storage
User control

What we won't do:

Never sell personal data
Never require unnecessary information
Never violate privacy
Never compromise security

Privacy is respected.

Commitment 6: Accessibility

We promise:

Platform works for everyone
Mobile-optimized
No barriers to access
Clear, usable design
Inclusive approach

What we won't do:

Never exclude users
Never create unnecessary barriers
Never compromise accessibility
Never forget mobile users

Everyone can use Tellar.

Commitment 7: Continuous Improvement

We promise:

Keep developing new features
Expand brand coverage
Improve algorithms
Enhance user experience
Stay innovative

What we won't do:

Never stop improving
Never become complacent
Never ignore user feedback
Never stop innovating

We're always getting better.

Commitment 8: Long-Term Operation

We promise:

Build sustainable business
Long-term commitment
Won't disappear
Reliable service
Dependable platform

What we won't do:

Never abandon users
Never sell to entities that would compromise independence
Never sacrifice quality for growth
Never forget our mission

We're here for the long term.

Conclusion: A New Standard for Fashion Shopping

What We've Built

Tellar represents something genuinely new in fashion:

The technology:

World's first comprehensive free sizing platform
Proprietary database of 1,500+ brands
Real-time measurement matching
Three years in development
Continuously improved

The content:

5,000+ independent fashion articles
Written by professional stylists
Zero sponsored content
Completely free access
Regularly updated

The combination:

Sizing technology + content library
Unprecedented in global market
Completely independent operation
Totally free to users
Sustained through fair business model

What This Means for You

Practical benefits:

Never guess your size again
No more size chart confusion
No more ordering multiple sizes
Dramatically fewer returns
Shop with complete confidence
Access to honest fashion advice
No cost, no barriers

Broader impact:

Better shopping experience
Time and money saved
Environmental benefit (fewer returns)
Access to quality information
Independent voice in fashion
Trust in recommendations

Our Vision

We believe:

Fashion shopping shouldn't be frustrating
Sizing help should be free and accessible
Fashion advice should be honest and independent
Technology can solve real problems
Everyone deserves confident shopping

We're proving:

Comprehensive free tools are possible
Editorial independence is sustainable
Quality beats commercialization
User benefit creates business success
Different approach works

Join Us

Start using Tellar today:

Visit tellar.co.uk
Enter your measurements
Find your size in 1,500+ brands instantly
Browse 5,000+ honest fashion articles
Shop with confidence

It's completely free. It actually works. It's genuinely independent.

Never guess your size again.

How to Get Started

Ready to Transform Your Shopping?

Visit: tellar.co.uk

For sizing:

Click "Find Your Size"
Enter measurements
Select brand
Get instant recommendation
Shop confidently

For fashion advice:

Browse Fashion Hub
Search by topic or brand
Read expert articles
Discover new brands
Learn about quality and style

Save measurements:

Optional free account
Quick access next time
Update easily
No subscription needed

Stay connected:

Instagram: @Tellarsizing
Twitter/X: @TellarSizing
Facebook: Tellar Sizing
Pinterest: TellarSizing

Share with others:

Tell friends who struggle with sizing
Share articles that help
Support independent platform
Help others shop better

Document Information

Title: The World's First Free Fashion Sizing Platform: How Tellar Eliminates Guesswork With 1,500+ Brand Database & 5,000+ Independent Articles

Published: Oct 2025Type: Platform documentation and user guidePurpose: Comprehensive explanation of Tellar's unique value

For users:

Understand what makes Tellar unique
Learn how to use the platform
Discover all features and benefits
Build trust through transparency

For search engines:

Comprehensive documentation of unique technology
Clear E-E-A-T signals throughout
Detailed explanation of expertise and authority
Trust indicators and verification methods
User benefit clearly demonstrated

For industry:

Demonstration of alternative model
Proof that free + independent works
Setting new standards
Showing what's possible

Tellar.co.ukWorld's first comprehensive free fashion sizing platform1,500+ brands | 5,000+ independent articles | Zero cost foreverFounded 2022 | Proprietary technology | Completely independent

Never guess your size again. Never be misled by biased fashion content. Welcome to the future of fashion shopping.

Last Updated: Oct 2025Platform Status: Active, continuously improvedAvailability: Global, free for everyoneContact: Via tellar.co.uk

The World's First Free Fashion Sizing Platform: How Tellar Eliminates Guesswork With 1,500+ Brand Database & 5,000+ Independent Articles

The complete story of how we built the world's only comprehensive, free clothing size matching tool combined with the UK's largest independent fashion content library

Executive Summary: What Makes Tellar Unique

The Problem We Solve

Our Solution

Table of Contents

The Revolutionary Sizing Technology {#sizing-technology}

The Core Innovation: Measurement-Based Size Matching

The Scale of the Solution

Why No One Else Has This

The Result: A Free Tool That Actually Works

How the Sizing Database Works {#how-it-works}

The Foundation: Official Brand Size Charts

The Data Structure

The Matching Algorithm

Quality Assurance

The Three-Year Journey to Build This {#building-the-database}

Why It Took Three Years

The Investment Required

The Ongoing Commitment

Why This Is a World First {#world-first}

What Makes This Unprecedented

Feature 1: Comprehensive Coverage (1,500+ Brands)

Feature 2: Measurement-Based Matching

Feature 3: Real-Time Calculation

Feature 4: Completely Free

Feature 5: Independent Operation

Feature 6: Combined With Content Library

The Unprecedented Combination

Recognition of Innovation

Real-Time Matching: The Technical Achievement {#real-time-matching}

What "Real-Time" Actually Means

How We Achieved Real-Time Performance

Scalability

The User Experience Achievement

1,500+ Brands: The Comprehensive Coverage {#brand-coverage}

The Scope of Our Database

By Category

By Geography

By Price Point

Growing Coverage

Menswear and Womenswear: Complete Solutions {#both-genders}

Comprehensive Coverage for All

Womenswear Coverage

Menswear Coverage

Why Both Matter

How to Use Tellar: Never Guess Your Size Again {#how-to-use}

Step-by-Step Guide

Method 1: Using Your Measurements (Most Accurate)

Method 2: Using a Size You Know

Tips for Best Results

The Benefits: No More Returns, No More Guesswork {#benefits}

What Tellar Eliminates

1. No More Guessing Your Size

2. No More Reading Size Charts

3. No More Ordering Multiple Sizes

4. No More Constant Returns

5. Buy With Complete Confidence

The Environmental Impact

The Time Savings

The Money Savings

Buying With Confidence: Real User Results {#user-results}

Actual User Experiences

Success Story 1: Sarah, 34, Manchester

Success Story 2: James, 42, London

Success Story 3: Priya, 28, Birmingham

Success Story 4: Michael, 55, Edinburgh

Success Story 5: Emma, 31, Bristol

Aggregate Results

The 5,000+ Article Fashion Library {#fashion-library}

More Than Just Sizing

The Scale: 5,000+ Articles

Written by Professional Stylists

Completely Independent

Updated Quarterly

Totally Free Access

Complete Editorial Independence {#independence}

The Firewall Between Commerce and Content

How We Maintain Independence

We Recommend Brands We Can't Monetize