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Toast Size Guide: What Size Am I in Toast? Fit Advice & UK Sizing Help

Author: Stylist and brand team at TellarDate: 2025

 Toast Size Guide: What Size Am I in Toast? UK Fit Advice & Sizing Tips

Do Toast clothes run big or small? Discover your perfect Toast size with our UK sizing guide and free tool that matches you to thousands of brands on Tellar.co.uk.

Slug: /toast-size-guide


Timeless, tactile and quietly luxurious—Toast is a brand for those who value craftsmanship, quality fabrics and slow fashion. Whether you're browsing for a washed linen dress, relaxed cotton trousers or a handknit jumper, Toast pieces are designed to be lived in. But one question still comes up often: Does Toast run big or small?

The shortcut: Tellar.co.uk matches your real body measurements to Toast—and thousands of brands, with more added daily. You’ll also receive a free tape measure by post. No more size guessing—just a perfect fit, the first time.


 About Toast: Design, Purpose & Proportion

Founded in Wales and now based in London, Toast is known for:

  • Natural fabrics: organic cotton, wool, linen, hemp, silk

  • Minimalist shapes inspired by utility, workwear, and traditional crafts

  • A muted, earthy colour palette and slow seasonal shifts

  • Clothing designed for movement, comfort, and layering

  • Inclusive sizing with UK 6–18 standard, some styles up to size 20

Toast’s design language prioritises ease and timelessness—but this means silhouettes are often oversized or non-structured, so fit varies more than many high-street brands.


 So, Does Toast Run Big or Small?

In general: Toast runs large, especially in tops, dresses and outerwear.

✅ Dresses:

  • Often loose-fitting through the body with subtle tailoring

  • Roomy at waist and hip—even in belted designs

  • Fit tip: True to size for intended fit, or size down for less volume

✅ Trousers & Skirts:

  • Mid-to-high rise, often with elasticated or partial waist

  • Relaxed thigh and straight or wide-leg shapes

  • Fit tip: True to size in waist—Tellar helps with hip/seat proportions

✅ Tops, Blouses & Knitwear:

  • Boxy fits, dropped shoulders, wide cuts

  • Designed for comfort—not cling

  • Fit tip: Runs largesize down for structure, or use Tellar to balance bust-to-shoulder ratios

✅ Outerwear:

  • Cut with layering in mind

  • Often cocoon or A-line shapes

  • Fit tip: True to size if layering, otherwise size down

Use Tellar here to match your measurements to Toast sizing across tops, trousers, outerwear and dresses.


 Toast Fit Philosophy: Effortless, Not Oversized

Toast’s fit is intentional. While garments are generous, they’re designed to drape naturally—not swamp you. That’s why accurate body-to-garment matching is key to avoiding a “boxy” look.

 Tip: Don’t assume smaller is always better—Tellar shows you the correct size based on your shoulders, bust, waist, hips and height.


📏 Toast Size Conversion Table (UK Fit)

UK Size

Toast Size Guide

UK 6

Generous fit—may feel oversized on petites

UK 8–10

True to size with room through body

UK 12–14

Best fit for layering, sleeves may be long

UK 16–18

Still relaxed—sleeve and bust fit worth checking

UK 20

Available in select styles (e.g. dresses, trousers)

🧵 Use Tellar’s profile tool to match your proportions to Toast garments—especially across height and shoulder width.


🧶 Fabric Considerations: Why Toast Fits Differently by Piece

 Linen, Cotton & Hemp

  • Breathable, slightly structured

  • Drapes with movement but can stretch out

  • Fit tip: True to size, or size down for a closer fit

 Wool & Brushed Flannel

  • Warm but relaxed—used in coats, knitwear, winter dresses

  • Adds bulk around shoulders and bust

  • Fit tip: Check bust/sleeve ratio on Tellar

 Silk, Tencel & Lightweight Voile

  • More fluid, often cut oversized for drape

  • Fit tip: Size down if between sizes or narrow-shouldered


🧾 Bestselling Toast Pieces & How They Fit

1. Chore Jacket

Boxy, workwear-inspired cotton jacket with patch pockets.

➡️ Fit tip: Runs largesize down unless layering over knits.


2. Washed Linen Shift Dress

Classic Toast silhouette—straight cut, short or long-sleeved.

➡️ Fit tip: True to size for drape—size down for a neater line.


3. Relaxed Tapered Trousers

Pull-on or button-up with roomy leg and fitted ankle.

➡️ Fit tip: True to waist—use Tellar to match to hip/seat for best comfort.


4. Boxy Wool Jumper

Heavy knitwear with dropped shoulders and relaxed fit.

➡️ Fit tip: Size down for tailored look—true to size for cocoon effect.


5. Double-Faced Wool Coat

Long, cocoon coat with curved sleeve seams.

➡️ Fit tip: True to size if layering—Tellar helps match coat sizing to body shape.


🔄 Toast vs Other Lifestyle Brands

Brand

Compared to Toast

Seasalt Cornwall

Seasalt runs slightly more fitted in bust

Boden

Boden is more structured and colourful

White Stuff

White Stuff has similar cuts, more variation

COS

COS is more architectural and formal

M&S Autograph

More tailored and less fluid

📏 Compare all these brands with Tellar using your saved profile.


⚠️ Common Sizing Concerns (And How Tellar Solves Them)

❌ “The top fit my waist but looked huge on my shoulders.”

Tellar matches your shoulder width and bust-to-waist ratio to avoid baggy fit.

❌ “I ordered my usual size but it drowned me.”

Tellar adjusts for height, sleeve length and torso line, giving you a tailored size even in oversized styles.

❌ “The coat sleeves were too long for me as a petite.”

Tellar factors in height and arm length to help with proportion.


✅ Why Use Tellar Before Buying Toast?

Toast may be relaxed in design—but sizing precision still matters. Tellar.co.uk helps you navigate fluid fits, oversized knits, and layering-friendly cuts with:

  • ✅ Personalised sizing for Toast and thousands of brands

  • ✅ A free soft tape measure by post

  • ✅ Guidance across Petite, Regular and Tall fits

  • ✅ Detailed garment comparison with COS, White Stuff, Seasalt & more

  • ✅ Always free to use—no logins, no guesswork, no surprises

🎯 Create your free Tellar profile now


🔗 Related Fit Guides from Tellar


📲 Follow Tellar for Fit Tips, Style Edits & Sizing Help

We post weekly brand guides, capsule wardrobe help, and size comparisons for modern, sustainable brands.


✅ Final Thoughts: Toast Sizing Is Generous, But Style-Specific

Toast garments are designed to move, breathe, and live with you—but without guidance, it’s easy to get lost in the volume. Whether you’re shopping relaxed trousers, a cocoon wool coat, or a boxy cotton tunic, the sizing depends on how you want it to fit.

Tellar.co.uk helps you find the right Toast size instantly. One profile, thousands of brands, and no more wardrobe returns.


“Find your size in thousands of brands. It’s free & easy.”

🎯 Use Tellar Now


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