Top 20 Classic Premium High Street Designers and What They Say About You

By Robin Blake | 2025

Classic premium high street brands strike the perfect balance: timeless tailoring, trusted quality, and understated elegance. These are the names worn by men who value consistency, investment dressing, and quiet confidence. Here's what your choice of classic premium label says about you. So guys, here are the highlights...

1. Reiss

You’re refined, ambitious and like clean lines. You value structure, occasion dressing, and modern tailoring.

2. Massimo Dutti

You like your wardrobe polished but approachable. Mediterranean elegance, warm neutrals and soft blazers define you.

3. John Lewis

You believe in British values and dependable quality. Your wardrobe is curated for comfort, fit, and timelessness.

4. Charles Tyrwhitt

You’re all about sharp shirts, proper collars, and structured silhouettes. You dress to lead and like detail done right.

5. Hackett

You blend country with city seamlessly. You respect heritage tailoring but love a modern cut.

6. TM Lewin

You dress smartly without overcomplicating. From Monday meetings to weddings—you've always got the right shirt.

7. Barbour

You’re outdoorsy, traditional and practical. Waxed cotton, cord collars and countryside classics define your cool.

8. Fred Perry

You blend retro sport with subcultural edge. You know the power of a clean polo and a well-placed logo.

9. GANT

You’re clean-cut and collegiate. Oxford shirts, chinos and preppy style anchor your look.

10. Ralph Lauren

You favour legacy, American polish, and aspirational staples. From cable knits to polos—you curate with care.

11. Hugo Boss

You’re sharp, driven and image-conscious. You make impact through tailoring and know how to wear structure.

12. Armani

You respect legacy and believe in dressing with ease. You appreciate timeless suiting with Italian confidence.

13. Paul Smith

You enjoy tradition with a twist. Classic cuts with flashes of personality make you stand out while staying elegant.

14. Lacoste

You’re classic, sporty and subtle. Polo shirts, minimal knitwear and timeless tennis-core are your staples.

15. Tommy Hilfiger

You lean Americana and nostalgic prep. You’re about denim, flag logos and simple, crisp layering.

16. Sunspel

You’re all about fabric and form. You prefer refined basics that last—and invest in comfort you can’t see but feel.

17. Closed

You like clean European elegance. Your look is relaxed but intentional—premium jeans, refined jackets, and warm neutrals.

18. Folk

You’re understated and appreciate smart fabric choices. You dress with quiet confidence, loving textural detail over branding.

19. Norse Projects

You enjoy functional minimalism with northern influence. You dress for climate, clean structure and muted style.

20. John Smedley

You value heritage craftsmanship. Your Merino knits are built to last, and you favour timeless layering pieces over hype.

Final Word

The classic premium high street brands speak to men who know themselves—and their style. They invest in quality over quantity and favour understated refinement. For a wardrobe that fits as well as it speaks, use Tellar’s Store Size Lookup to get your perfect fit in 1,500+ brands.